There are many Facebook groups out there promising that if you join the group, you will receive a significant reward. Only the most naive will join, as they are aware that fan Pages or official tweets are a more reliable source of promotional information. Those Facebook users who become your fans are giving you special status because they can only become fans of 50 Pages in total.
Once you have made it onto a customer’s follow list or fan Page, capitalize on this relationship by rewarding their loyalty with real value discounts or hot-off-the-press releases that they will get first. Having this elite status, simply by choosing it, will get your followers and fans out there working for you and spreading the word. Retweets and comments help your special offers go viral, so be prepared!