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Earlier articles

This page contains some of the earliest articles we published related to internet marketing and web sites. 

 

5 Tips for Using Syndicated Content on Your Web Site
Tips to maximize the benefits and minimize the risks of using syndicated content on your Web site.

How to Get the Most from Your Template Web Site
Using a template-based Web site gives you the freedom to focus on your Web site content.

Why No Online Presence Could Mean the Death of Your Business  
Before you decide not to have a website, be sure you know the facts about buying trends for the future.

4 Things People Should Find When They Google Your Name
Make sure what your customers find about you in Google makes them want to do business with you.

7 Reasons to Offer a Value Packed Ezine  
An ezine can create a connection with all of your potential clients and help build relationships with them.

Maximize Your Web Site and Yellow Page Results  
Why you should combine your yellow page and web site marketing to get the best results.

Missing Mail? Here's Why 

Have you signed up for newsletters or discussion lists and then didn't get any mail from them? Or maybe you signed up and you stopped getting their mail? Where did it go? Why? What can you do about it? Details >>

Google: A Gift for Small Retailers 

The Internet has presented small companies with an unexpected marketing opportunity, the search engine.

Are You Guessing or Testing

How you can get quick and easy feedback from your web site.

Has Your Web Site Been Hijacked? 

A web site designer describes how someone stole his entire web site and used it for their own business, and what he did to remedy the situation.

Product Sales vs. Ad Sales

It's hard to make a living selling online advertising now,  but business is still booming for product sales over the Internet. 

Link Exchanges

Trading links with other sites can be a valuable method of promoting your site if you do it right. 

Do You Make It Easy?

You can make it easy for customers to purchase by improving their ordering experience. 

Profiting from Ad Sales During an Economic Slump

Here are six ways to boost your ad sales and profits in spite of the economy.

The Multiplier Effect

The Multiplier Effect is the principal factor behind some of the fortunes that have been made on the Internet.

Google: A Gift for Small Retailers

The Internet has presented small companies with an unexpected marketing opportunity, the search engine.

How Web Analytics Helped Find A Million Dollar Hole

How one site analyst uncovered a problem costing his customer thousands of dollars in lost sales.

Top 10 Tips for Using Web 2.0 to Promote Your Business

Investigate Web 2.0 to see if it's something you should be using to promote your business.

Top 10 Ways to Lose a Customer 

The top ten ways to lose a paying customer before making a sale.

Reaching the Wired Boomer

A complete blueprint for profiting from marketing to "post-50" baby boomers.

Long Keyphrases Can Make Your Copy Awkward and Ineffective

Advice on how to write with longer keyphrases without sounding clunky or repetitive.

3 Pay-Per-Click Search Engine Marketing Mistakes

The most common mistakes search engine marketers make in their PPC campaigns.

Getting Custom Programming Done Right

How to make sure programming designed or customized for your business actually does what you need for it to do.

Search Marketing: Opportunity for Little Companies

With the right content, your small online business site could rank higher in search results than the big guys.

Writing an Effective, Profit Producing Ad

Writing ad copy is a difficult skill for beginning marketers to master.

The Myth of Rankings

Achieving high rankings for targeted keyphrases is only a small piece of the online marketing puzzle.

The Benefits of a Benefit-Rich Headline

Learn how you can build your web business with a benefit-rich headline.

Detecting and Deterring Click Fraud

Find out how unscrupulous advertisers can drive you out of the PPC market through click fraud and what to do about it.

Deep Linking Strategy for Content Sites

Link-building tips that will help you avoid the wrong kind of links and do better in the search engines.

Creating Cool Web Sites

Secrets that entice Web wanderers to stop at your site and return again.

Ezine Ad Campaign - Selecting an Ezine

Before you advertise your product in an ezine, learn about different types of ezines and their ad structures. 

Ezine Ad Campaign - Placing Ads

Maximize your chances of making a sale through an ezine by understanding the the click thru process.

Are You Believable?

Trust is a major factor in whether or not a customer will buy your product or service.

Is Your Website Violating Trademark Law?

Use of trademarked material in your web site's meta tags to increase traffic could be an invitation for a law suit.

Is It E-tailing or Retailing?

Companies that promise quick delivery and top-notch customer service make the most sales. 

Powerfully Effective Online Sales Letters

Your job is to make your online sales letters compelling enough for prospects to read them.

Where the Money Is

It is 5 times easier to sell to existing customers than to look for new customers. 

FTC Releases Report on Spyware Workshop

The FTC staff report from its workshop, “Monitoring Software on Your PC: Spyware, Adware, and Other Software."

What's So Special about Google?

Google is one of only three or four companies that have figured out how to make money from the Internet.

Think Globally, Act Locally

What does the global reach of the Internet mean to a business that wants to sell something to the person down the street?

Mini URL Services

URL shortening services exist to give users an easier URL to remember (and type), but they don't come without risk.

Shamelessly Successful Internet Marketing

It's a lot easier than it used to be to be a shameless self-promoter, thanks to the Internet. Here's how.

Relationship Marketing for Local Small Businesses

If you want to promote your local business effectively online, relationship marketing is key.

Getting Started in Online Publishing

No longer do you have to be published in print to get anywhere in the world of writing. 

Managing a Pay-Per-Click Campaign

Make sure your Pay-Per-Click campaign doesn't become too expensive or lose its effectiveness.

Overture Raises Its Ante

What one of Overture's customers has to say about the reasons for the sudden minimum bid increase.

Building Your Customer Service Business

Here's how you can use technology to avoid committing business suicide.

Christmas Dreams Turn Green

The dot-com crash took the luster off online business, but the Christmas shopping season put some of that shine back on.

Writing Effective Google AdWords Select Ads

Tips to get you a higher click through rate and lower cost per click on your Google pay-per-click ads.

Web Site Publicity Bonanza

Entering your web site into contests and competitions is a great way to get your site known.

Selling Through Your FAQ Page

You can turn your FAQ page into a highly productive tool that gives visitors the information they need and encourages more sales.

How to Get More Online Sales

To make more online sales, your site must be focused on your customers' needs and priorities.

Business Email Etiquette 101

The impression your email message gives your customer will mean the life or death of your sale.

Google AdWords Ads

Getting the right keywords and writing little tiny ads are the keys to succeeding at Google AdWords.

Internet Marketing Success

Tips to transform your site into an effective marketing tool, attract a new audience and gain new customers.

Ezine Marketing

Publishing an ezine is a profitable and low-cost way to market your web site that you can start now.

Managing E-mail

Tips for managing your email so it doesn't manage you!

How to Make Money on the Web

What do you need besides a computer and an Internet connection to start an Internet business?

Satisfied Customers

Attracting new customers is important, but you must also recognize the importance of your current customers.

Why Web Developers Need Contracts

Think it's OK to work on a handshake agreement? Better think again.

B2B? Watch your Mouth!

B2B ecommerce continues to show remarkable signs of both present and future success.

E-Mail Overload

The key to dealing with e-mail overload is developing efficient ways to handle it.

Is Innovation Dead?

There is an innovation boom growing behind the gloomy headlines of layoffs and sinking earnings reports.

A Pirate's Look at the Internet

Has your company web site fallen victim to a cybersquatter? There are laws that can protect you from this new-age piracy. 

Developing a Media Kit

Seeking advertisers? Learn how to build a media kit that sells the benefits of your site or publication.

Generating Web Site Traffic

Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you.

Viral Marketing

Viral marketing can increase your business rapidly by reaching thousands of prospects fast.

How Web Analytics Helped Find A Million Dollar Hole
Here's how one site analyst uncovered a problem costing his customer thousands of dollars in lost sales.

3 Pay-Per-Click Search Engine Marketing Mistakes
Here are the 3 most common mistakes search engine marketers make in their PPC campaigns >>

Keyword Use that Goes Beyond the Search Engines
For truly effective SEO copy, see how keyword use goes beyond the search engines.

Detecting and Deterring Click Fraud
Find out how to recognize click fraud and learn what to do about it.

Using Web Site Stats to Improve Performance
Learn the importance of the amount of time visitors spend on your site. 

Improve Your E-Commerce Strategy
Learn how to use page view stats to improve your web site results.

Deep Linking Strategy for Content Sites 
Here are tips on building links that will help you do better in the search engines.

Understanding Web Site Stats
Are you intimidated by your web site's reports? Don't be! Learn what all those statistics and graphs mean about your site's performance and how it can be improved. 

Google AdWords Ads
There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done. Read more >>

Generating Web Site Traffic
Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you. They're highly effective, easy to use and cost very little. Learn how here.

Site Optimization for Real People
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers? Get the answer here.

Satisfied Customers
The web hosting industry is one of the most competitive industries on the Internet today. Attracting new customers is important, but you must also recognize the importance of your current customers.

Why Web Developers Need Contracts
Think it's OK to work on a handshake agreement? Better think again. Here's why >>



How Deals Go Down
Promoting your website is best done by sharing promotion with other sites. For small sites, it's an easy process, but If there is significant value involved, get the details down in contract form.

Is Innovation Dead?
Just as there was a crash hiding behind the 1999 dot com explosion, there is an innovation boom growing behind the gloomy headlines of layoffs and sinking earnings reports.

A Pirate's Look at the Internet
Has your company web site fallen victim to a cybersquatter? If you business has a distinctive name, you are at least at risk, and may have already been hit. Fortunately, there are laws that can protect you from this new-age piracy.

Developing a Media Kit
Seeking advertisers? Learn how to build a media kit that sells the benefits of your site or publication. Here's how.

Viral Marketing
Viral marketing can increase your business rapidly by reaching thousands of prospects in a short period of time. First, though, you must get your customers or web visitors to pass the word about you, one person at a time.

Product Sales vs. Ad Sales
Online advertising as a way to make a living on the Internet has gone the way of the dot com crash, but that doesn't mean that the Web is no longer a profitable place to do business. In fact, for product sales over the Internet, business is booming. 

Link Exchanges
Trading links with other sites is supposed to be a valuable method of promoting your site. But the real value depends on how you go about it. 

Understand the 80/20 Rule of Business
The 80/20 rule has stood the test of time in every industry, for every profession covering every job function. Use it wisely in your internet entrepreneurial activity, and you will be well rewarded.

Profiting from Ad Sales During an Economic Slump
The recent economic downturn has left many potential advertisers much more reluctant to pay the prices they would have a year or two ago. Here are six ways to boost your ad sales and profits in spite of the economy.

The Multiplier Effect
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. Here's how it works.

Are You Believable? 
Trust is a major factor in whether or not a customer will buy your product or service. If your claims are outrageous or lacking credibility, your customers will lose confidence. Read this article for three techniques that can work with any marketing method -- even the Internet.

What's Wrong with Adware?
Adware programs that save your passwords, offer shopping discounts, or enhance your browser seem like useful, harmless tools. But these "helpful" programs are actually tracking where you go, cluttering your screen with popups and popunders, and taking profits away from your favorite web sites.

Improving Your Web Site Conversion Rate - Part 2
In Part 2 of this series, learn about measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity and what you should test and tweak to improve conversion rates. Details > 

How to Improve Your Web Site Conversion Rate-Part 1
In the first of this three-part series, find out what a conversion rate actually is, how to stand out from your competitors, and more. Details >>

Google: A Gift for Small Retailers
Again, the Internet has presented small companies with an unexpected marketing opportunity. The surprise opportunity involves the most basic tool on the Web, the search engine. Read more >>

6 Steps to Get Local Business with Google Maps
If your business isn't coming up in Google Maps, you are probably losing customers. Here's how you can make the most out of your free Google Maps listing.

Search Marketing: Opportunity for Little Companies
With careful attention to the content of your web pages, your site could rank higher in search results than any of the mega sites. Details >>

Search Engine vs. Linkage Campaign
should you invest your web marketing time in SEO or targeted link exchanges with other sites?

Site Optimization for Real People
How do you write clearly focused keywording throughout your site for successful search engine positioning?

Great Web Sites for Consultants
Here are 11 principles you should keep in mind as you create and maintain your web site.

Sticky Sites Rule the Internet
Getting the people who come to your site to stay there for more than a few seconds is the dilemma facing many site owners. Here are 14 different techniques you can use to make your site sticky.

Creating Cool Web Sites
Thinking of launching a Web site or an e-business? Want to jazz up the site you already have? Creating Cool Web Sites with HTML, XHTML, and CSS is jammed with secrets that entice Web wanderers to stop at your site and return again. Read an excerpt here.

Write Better Web Content
While an attractive, professional-looking site is an important start, content is king. So how do you create effective content for the Web? It may be easier than you think. Here are four tips that can help.

Web Site Publicity Bonanza
Entering your web site into contests and competitions is a great way to get your site known. And, with these tips, actually winning awards is easier than you might think. Read more >>

Making Good Use of Flash
If you are considering Flash for your web site production, there are reasons why you would and would not want to tap into this great technology. Here are some questions to answer before diving in.

Writing Tips for Your Web Site
Advertising may be part of the overall solution to the challenge of building revenue through the web site. But, if the writing on that site doesn’t work, you’re wasting money.

Internet Marketing Success
Many companies view their web site as a necessary cost of doing business rather than an opportunity to attract a new audience and gain new customers. Here are tips to transform your site into an effective marketing tool.

Maximize Your Web Site and Yellow Page Results
It used to be enough to just list your business in the yellow pages. But, with directory use declining, a yellow page ad alone isn't as effective as it once was. Here's why you should combine your yellow page and web site marketing to get the best results.

Big Website Mistakes
Is your website losing customers as fast as it gains them? Be sure you're meeting your customers' needs and that the purchase process is easy. 

Web site or client magnet?
Your web site is there to serve one purpose: to attract clients. Use these 10 tips to turn your site into a client magnet.

It's Time for Internet Business to Get Real
Is the Internet still a good option for launching a new company, or for extending an existing business?

For the REAL Unfair Advantage

How can you develop your website and refine it into a high-powered marketing machine?

How To Sell Your Website or Domain Name For a Good Price
How do you cash in on the domain name trading craze?

Five Essential Web Writing Guidelines
Both on your Web pages and behind the scenes in your HTML code and meta tags, words are your biggest lever.

Using Online Auctions to Jumpstart Your Traffic
Take a look at how you can leverage auctions to increase traffic flow into your website!

Email Marketing
Learn to use email marketing responsibly and cash in on this great sales tool. 

Banner Ad Boosters
Get the most bang for your banner advertising buck with these ten tips!

Do Banner Ads Work?
We asked small businesses and home-based businesses to tell us how they use the internet.

Get Free Publicity Online
Read about how you can use the Internet to get free publicity for your home or small business.

Promoting Your Business On-Line
Learn nine simple steps to promoting your business online in this article by Gary Christensen!

The Birth of a Niche Site 
The way to success for small e-Commerce sites is to specialize in a niche market.

Dot-Com Bust?
E-Business may be down, but it's not out! Buyers and sellers are still doing business on the net.

E-mail Proposals
Sending a proposal in e-mail is a great way to get your ideas quickly to your prospects.

Marketing Your e-Book
Don't let your e-book sit and gather cyberdust! Try out these techniques for boosting sales and building recognition for your name.  

The New Search Engine Environment Demands Theme Indexing and Link Relevancy
The two techniques you must master for the new search engine environment.

Not What You Expected!
Wrinkle cream and Viagra may be more common among web surfers than you thought! 

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