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Internet Business
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Creating an Effective Newsletterby Hostway One of the most effective forms to communicate with your customers is a customer newsletter. At first thought, it may seem easy to throw a newsletter together. Creating an effective newsletter that engages your readers, motivates them and keeps them opening your emails month after month is slightly more challenging. Use these tips to create a compelling newsletter to solidify your customer relationships and boost your business sales simultaneously. Anatomy of an Effective NewsletterThe purpose of a customer newsletter is to share useful content alongside information about your business, products and services. A newsletter is a soft sell approach to promoting your business, but more importantly, it’s a tool to creating credibility for your business and positioning your company as an expert in the minds of the recipients. Subject LinesYou may have the best customer newsletter ever created, but if can’t get your customers to open it, then it’s all for naught. The first step to get them to click the newsletter open is to create email subject lines that intrigue them enough to want to find out more. When creating your subject lines, think about the headlines that grab your attention in newspapers, magazines and emails you read and then model your subject lines after these headlines. Keep you subject lines short, simple and to-the-point with a twist of intrigue thrown in for good measure. Personalize ItWhile the same newsletter goes to all of your customers, personalizing the newsletter with the name of the customer can be a powerful tool. Newsletter software programs allow you to include the customers’ names with a few clicks of your mouse. Personalization helps you to connect better with the customer and make them feel like you’re speaking directly to them. ArticleSince a newsletter is about sharing useful content with your customers, the primary item in your newsletter is an informational article with tips, advice or other information that relates to your industry and is relevant to your audience. You can either write these articles, hire a writer to do it for you or use reprint articles, where the writer allows you to use the content as long as they receive credit for the article. LayoutClean, simple, easy-to-read and professional newsletters create the right
first impression. Creating an aesthetically pleasing newsletter can propel the
recipient to read the information it contains. You can have a graphic designer
create a newsletter template for you or you can use software programs that allow
you to customize professionally designed templates. Successful customer newsletters share these characteristics. Newsletters are a very effective marketing tool when it contains these characteristics. Hostway Corporation helps small- and medium-sized businesses increase sales with innovative Web hosting packages that include an easy-to-use Web site builder, a built-in mechanism for driving traffic and an email marketing platform. Founded in 1998, the company currently serves more than 600,000 customers across the globe and operates over 250,000 square feet of state-of-the-art data centers with a direct presence in 13 countries, 17 worldwide operation centers and more than 700 employees. |
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