Take Your Pinterest Strategy to the Next Level
by Ellen Williams, Constant Contact
Pinterest has become a proven and reliable social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.
Image source: Photospin.com
Pinterest has moved beyond being the new social network on the block and proved itself as a true marketing powerhouse—developing a huge and devoted user base and driving traffic to websites at incredibly high volumes. A little while back I shared some tips on how to get your business started on Pinterest. Now let’s move a bit further, into more advanced tips and tactics to get the most out of Pinterest for your business.
Here are some tips to take your Pinterest strategy to the next level:
1. Leverage the power of keywords
Keywords are, well, key on Pinterest. They help build your searchability on Google and other search engines and help you get found on Pinterest. Pinterest’s Guided Search feature makes it easy for users to find content based on specific keywords. Having the right keywords in the description of your pins and boards will help get your pins found in a Guided Search. There’s also the Pinterest Interests tool, which helps you find new pins based on what you’ve already been pinning to your boards. The tool scans the topics and keywords you’ve been pinning and suggests similar pins that you might like. Make your pins more searchable by being as detailed as possible in your pin’s description and the description of your boards. Try using hashtags to highlight certain keywords in the pin’s description to get found in a search and with the Interests tool. Hashtags on Pinterest operate the same way that they do on other social networks. Pinterest users can click on the hashtag to see other pins that use the same hashtag.
2. Interact with others
To truly be participating on Pinterest, you shouldn’t simply be pinning content and leaving it at that. Take it a step further and interact: follow other people/brands, repin others, leave comments and likes, and invite guest pinners (Click “edit board” to add a guest). If you’re pinning content that features another person or business, or curated content from another source, tag them in your pin description by using the ‘@’ symbol and their user name with no space in between. They will get a notification that they’ve been tagged in a pin and will be more likely to repin that content, share with their followers and engage with you.
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Also consider adding group boards to your Pinterest account. Group boards are boards that you and any Pinterest users you choose can pin to. Group boards are a great way to get your content seen because the board is added to the boards listed on each pinner’s profile. People who find and follow the board will see your pins and the pins of your contributors, giving your content more exposure.
3. Don’t just pin your own content
Of course, sharing your own content on Pinterest it key, but pinning relevant content from around the web can help build your brand as a go-to “taste maker.” Find “repinnable” content by searching via keywords, browsing different categories, or finding other great curators to follow.
4. Invite guest pinners
Inviting guest pinners to have access to specific boards is a great way to engage customers and involve them as co-creators of your brand. To invite a guest to a board, click “Edit Board” then type the name or email address of the person you want to invite. Note: If you’re inviting someone via email, that address must be associated with an existing Pinterest account owner.
5. Gain insight from analytics
Take full advantage of the analytics Pinterest provides to gain valuable insights and inform your strategy. If you haven’t already done so, enable Pinterest Analytics by connecting your Pinterest business page to your website. After that, you’ll be able to access your analytics dashboard by clicking your account name in the top right corner of your Pinterest homepage.
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Ellen Williams, Constant Contact Regional Development Director, New York and Southern Connecticut
Ellen has over 20 years of technology and marketing experience and has presented to over 4,000 small businesses, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses.