8 Hallmarks of a Good Podcast
by Sharon Housley
Podcasting is a great way to show off what you know about your industry and build credibility and loyalty among your customers. If you want your podcast to make a good impression with your listeners, check out these eight hallmarks of a good podcast.
There are many, many things that separate a "good" podcast from all the rest. Here are a few to consider...
Recording Quality
The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.
Sound Balance
Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music -- the emphasis should be on the primary content, and not on the musical arrangements.
Voice Inflections
Use voice inflections to indicate feelings and emotions. Do not use a monotone voice, as that will seem as if it just drones on and on.
Listeners want to hear passion and expression in the speaker's voice, and they want to know that the speaker is actually interested in the subject being discussed.
Podcast Ramblings
If the podcast is primarily an audio dialogue, keep to the point, and do not ramble. Listeners certainly do not want to hear the same thing over and over, so make the points and then move on!
Colorful
The podcast should have personality. Keep the podcast colorful and engaging.
Podcast Structure
A structured podcast requires timing for intervals, as each segment in the podcast is important. Create a format and structure for podcast shows and stick to it!
Edited Audio
Edit the audio file and remove any segments that are not polished. Also, remove any audio content or background noise that is unprofessional or unnecessary.
Consistent Podcast
It is critical that the podcast show be consistent from day to day, or week to week. Subscribers will have an expectation based on previous shows, so try not to deviate too much from the original format or show themes. Subscribers will expect consistency, so don't wander too far from your basic format or theme.
Test URLs
Be sure to test the podcast after uploading the file, to make sure there are no URL typos or problems.
Subscribe To The Podcast
Be sure to subscribe to your own podcast, so you can see and hear exactly the same thing that your listeners do. It can often be an eye opener!
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.