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Search Engine Optimization and Search Marketing

Get found on the web. These SEO and SEM strategies will help you gain visibility for your website.

Other Internet Marketing Topics

The Myth of Search Rankings
Think SEO will help your website? Achieving high rankings for targeted keyphrases may help get visitors, but it's is only a small piece of the entire online marketing puzzle. Read more >>

A Simple & Effective Keyword Strategy for Ecommerce Sites
Here's a strategy for choosing the best keywords for each page of your ecommerce site.

10 Quick and Affordable SEO Tips 
Here are 10 tips to improve your web site's SEO without spending tons of time or tons of money.

Increase Web Site Traffic with Compelling Page Headlines
Your web page headlines can make or break you in your search engine rankings. But what good does a high rank do you if the listing isn't attracting the right kind of visitors to your site? Here are several tips to help you tackle both sides of the problem.

Pay Per Click Pitfalls & Solutions
Advertising your site via pay per click search engines can be both effective and affordable, but only if you avoid these pitfalls of PPC ads.  

How to Use Pay-Per-Click Advertising to Generate Leads
Small business lead generation using pay-per-click ads can be very challenging. In fact, paying for leads can either make you really rich or drive you out of business. Here's how you can make pay-per-click advertising pay off for your business.

5 Important Web Site Metrics
There are hundreds of reports you can get from web analytic systems and if you know what you’re doing they can really help you. But only five of them measure things you can control. Find out what they are and why they're important.

Top 14 Search Engine Marketing Mistakes
Search engine marketing has proven to be an extremely successful and effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns. If you're an etailer, here are some of the most common mistakes to avoid.

Using Keywords to Improve Web Site Sales
Using the right keywords on your web site has a direct bearing on whether prospects are able to find you in a search engine. And that, in turn, affects your site's conversion rate. Here's how you can figure out which keywords you should be using on your site to get the best results.

Should You Change Your Copy When Rankings Fall?
What to do if your search engine position drops off its usual first page spot and stays off.

Improve Your Web Site Conversion Rate
In the third and final part of this article series, find out how the source of your site's traffic affects conversion, and learn about specific search engine queries, PPC (pay per click) issues and other general topics. Read more >>

Mini URL Services
Anyone who has ever tried to e-mail or write down a long, complicated URL knows how difficult it can be. URL shortening services exist to give users an easier URL to remember (and type), but they don't come without risk. Read more >>



Pay-Per-Click Basics
Pay-Per-Click campaigns can bring large numbers of highly targeted visitors to your website. Making sure the campaign doesn't become too expensive or lose its effectiveness is the key to pay per click success.

Writing Effective Google AdWords Ads
If you are doing business on the Internet, using Google's pay-per-click advertising system is a proven way to bring customers to your site. These tips will get you a higher click through rate and lower cost per click on your ads. Read more >>

Are Keywords Ruining Your Content?
Advice on how you can write naturally and still please the search engines.

Long Keyphrases Can Make Your Copy Awkward and Ineffective
Using three- and four-word keyphrases in your web page copy might help you get found in the search engines for more specific terms, but if you're not careful it can dilute the effectiveness of your copy. Here's advice on how to write with longer keyphrases without sounding clunky or repetitive.

Use Press Releases to Boost Your SEO
The good, old-fashioned press release can still attract major attention on the Web.

Avoid These 10 Website Copywriting Mistakes
Here are the top ten things you don't want to say in your SEO copywriting

The Two Most Common Keyword Mistakes
The two mistakes almost every amateur search engine copywriter makes.

How to Increase Your RSS Feed Subscribers
Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in your RSS feed.

Increase PPC Returns with a Custom Landing Page
Getting clickthroughs on your PPC campaign does not always translate into sales. A custom landing page will help your customers understand what it is you're selling and how they can buy it - and increase the number of customers that make a purchase from you.

The Often Overlooked, No Cost Way to Increase Leads
If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this. Read more >>

Understanding Your Conversion Rates
Your conversion rate - that's how many of your site visitors actually end up making a purchase, right? Well, sort of. Find out how your conversion rate is really made up of several different conversion rates, and how to put that information to use.

A Simple & Effective Keyword Strategy for Ecommerce Sites
Ecommerce sites usually have lots of pages, giving you lots of places to optimize for your keywords and phrases. Here's a strategy for choosing the best keywords for each page.

3 Strategies to Improve Web Site Conversions
Business owners invest a lot of time and money getting their web site ranked well in the search engines, yet often completely ignore conversions. But if your visitors aren't buying from you, then all the money you spent on SEO was wasted. Here are three things you should do to make sure your site not only ranks well, but also sells well.


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