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How to Make Your Website Get More Sales, Leads and Profits

Want to bring in more business from the web? The Internet strategies below will help you get more leads and sales and turn your website into the profit center.

Other Internet Marketing Topics

How to Make Money on the Web
There really are people making money on the Internet. What does it take? Here's the truth about how to make money on the Internet.
  

6 Ways You're Losing Sales on the Internet
Is your site attracting lots of targeted visitors? Is it bringing in new business and new contacts daily? If it's not, you might have fallen victim to one of these six mistakes of internet marketing.

Help Customers Find You
Can customers find you when they are looking for what your business sells? These publicity and promotional ideas for small businesses and home businesses can help get your business found on and offline.

 

5 Internet Marketing Mistakes That Cripple Profits
How successful are your online pay-per-click (PPC) advertising campaigns? What about your email marketing efforts? Are you getting traffic to your website, but not getting as many new orders as you had hoped for? If so, you could be making one of these common mistakes.

5 Ways To Get More Clients from Your Website
Once someone has arrived at your website, do they leave without buying or contacting you? Use these five tips to turn more visitors into buyers

Big Website Mistakes
Be sure you're meeting your customers' needs and that the purchase process is easy. 

5 Important Web Site Metrics 
The five reports you can get from web analytic systems that measure things you can control.

Using Web Site Stats to Improve Performance 
Make use of your web site's KPIs, and learn the importance of the amount of time visitors spend on your site.

Sticky Sites Rule the Internet 
Get the people who come to your site to stay there for more than a few seconds; make your site sticky.

7 Ways Your Web Site Can Grow Your Business for You
Don't have as much time as you'd like to spend on marketing? Let your web site help. Here are 7 ways your website can help bring in business.

What's your customer usage model (and why should you care)?
Do you know how your customers search for your type of business? How they use the products and services your business sells? How they decide which of the competing businesses they should buy from? Here's why a customer usage model is important for your business.

More Ways to Monetize Your Web Site
Once you have a solid ecommerce process like Paypal or a shopping cart, there are other ways to make your Web site work for you and start making some money. Here are a few ideas.

10 Tips for Successfully Selling What You Know Online
Critics will tell you that opportunities for entrepreneurs to make money online are dead. Ignore such pessimists. Here's how you can use your expertise to gain online profits.

Developing a Customer Save Program for Your Business
It’s far cheaper to keep customers than it is to get new ones, so keeping your current customers happy is critical to your success. But, no matter how hard you try, some will want to cancel your service. Having a simple save or win-back protocol in place can help you salvage customers when the time comes.

7 Simple Secrets to Reducing Your Refund Requests
If you sell any kind of information product on the Internet, like ebooks, training materials, reports, or white papers, you know how frustrating requests for refunds can be. Here are seven simple and inexpensive things you can do to reduce your refund rate. Many of them even apply to traditional product sales.



Create a Call to Action on Your Web Pages
How much thought have you given to your final appeal in your sales letter — your call to action?

Increase Sales with Product Reviews and Ratings
Objective third-party reviews, even negative ones, can help establish credibility and increase sales.

10 Ways to Make Your Web Site Answer Customer Phone Calls
Some phone calls could easily be handled by your Web site--saving time for you and your customers.

10 Ways to Increase Your Order Form Response  
Make sure your order form isn't scaring customers away.

Increase PPC Returns with a Custom Landing Page
A custom landing page will help your customers understand what you're selling and how they can buy it.

How to Track Online Shoppers That Buy Offline
How do you track your online advertising's effectiveness if customers browse online and buy in your brick and mortar store?

Offline Advertising Tactics for Online Businesses
Promoting your website offline can drive new clientele to your web business.

Make It Easy for Customers to Choose You
What makes your company stand out from the competition? Do you tell your visitors about it?

3 Strategies to Improve Web Site Conversions
Here are three things you should do to make sure your site not only ranks well, but also sells well.

Understanding Your Conversion Rates
Learn how your conversion rate is determined and how to put that information to use.

Developing an Affiliate Program for Your Website
Find out what an affiliate program can do for your website and get tips for starting one.

Web site or client magnet?
Your web site is there to serve one purpose: to attract clients.

Improving Your Web Site Conversion Rate - Part 2 
Learn about measurement software tools and what you should test and tweak to improve conversion rates.

How to Improve Your Web Site Conversion Rate-Part 1 
Find out what a conversion rate actually is, how to stand out from your competitors, and more.

Turning Web Site Traffic Into Sales 
No matter how well your web site ranks in search engines, the added traffic is useless unless you're making sales, too.

Do Customers Trust Your Web Site? 
If visitors to your web site don't trust you, they won't become your customers.

Top 10 Tips for Building a Profitable Web Site 
Top ten web site design tips to help you build a site your customers will buy from again and again.

7 Tactics to Keep Customers Loyal 
Seven online tactics to keep your customers loyal, regardless of what kind of business you run.

Successful Web Sites Don't Set Out to Sell 
Is your web site's purpose to sell as much of your product as possible, or be a tool to help guide your potential customers?

6 Secrets to Make Your Web Site Pre-Sell 
Make your marketing do the pre-selling for you with your small business website.

Understanding Web Site Stats 
Learn what all those statistics and graphs mean about your site's performance and how it can be improved.

3 Secrets to Succeeding Online with Your Business
If you've been in any kind of business before, you know that success doesn't come instantly. The same holds true for internet businesses - no matter what overstated promises you've heard. But online business success is possible, and if you learn these three secrets, it'll come to you sooner.

Increase Sales with Product Reviews and Ratings
Recent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. Read more >>

How Web Analytics Helped Find A Million Dollar Hole 
How one site analyst uncovered a problem costing his customer thousands of dollars in lost sales.

7 Offline Website Promotion Tips 
Promoting your website offline is just as important as an online marketing campaign.

Increase Web Site Traffic with Compelling Page Headlines 
Create web page headlines that rank high in search engines and attract the right kind of visitors to your site.

Using Keywords to Improve Web Site Sales
How to choose the right keywords on your web site to get the best results.

6 Trust-Boosters That Will Increase Your Conversion Rate
Once you've finally gotten a visitor to your site through SEO, PPC, or social media, you have to keep them from clicking their back button and leaving your site. And you've only got about three seconds to convince them that your site is the one that can solve their problem. Here are six things you can do to prove to your visitors that they can trust your site.

Long-Copy Sales Letters: Do They Really Work?
You've seen them before: super long web pages that don't give you the price of the product until the very bottom of the page. Why are they so long to begin with? And does anyone ever buy anything from them?

Offline Advertising Tactics for Online Businesses
Used effectively, traditional advertising vehicles can remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business. Here are several ideas every marketer should consider.

Why No Online Presence Could Mean the Death of Your Business
Taking your business online not for you? Before you make this decision, be sure you know the facts about buying trends for the future. If you don't, your business may wind up somewhere you'd never want it to be. 

Developing an Affiliate Program for Your Website
One of the best ways to improve traffic to your website is with the help of targeted websites who earn money promoting other peoples products. Find out what an affiliate program can do for your website and get tips for starting one.

The 7 Secrets of Internet Marketing
Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

7 Simple Ways to Boost Your Holiday Sales
It’s that time of year again, so how do you ensure that your e-commerce store receives its share of the Christmas shopping extravaganza pie? Here are seven tips that can help.

7 Offline Website Promotion Tips
Promoting your website offline is just as important as an online marketing campaign. So what can you do to get your website address in front of your prospects who wouldn't otherwise know about your site? Here are seven offline marketing avenues you'll want to explore.

6 Marketing Strategies That Pay Off
Short-term and long-term marketing are both necessary to produce sales. Though it may seem that short-term marketing efforts are bringing in all the sales, it's really the result of both marketing types combined. Here are some examples of short- and long-term marketing that you can use in your online business.

Top 10 Tips for Building a Profitable Web Site
Having a website and profiting from it don’t necessarily go hand-in-hand. In fact, some websites are so poorly designed that they drive customers away. These top ten web site design tips can help you build a site your customers will buy from again and again.

7 Tactics to Keep Customers Loyal
Many traditional retailers feel they cannot use the internet as an effective marketing tool because the type of product or service they sell wouldn't do well on the web. Regardless of what kind of business you run, you can use these seven online tactics to keep your customers loyal.

How to Create Online Presentations for Telephone Selling
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.

6 Secrets to Make Your Web Site Pre-Sell
Imagine what your small business would be like if all of your prospects walked into your office or store pre-sold. It's possible, if you make your marketing do the pre-selling for you. And there is no better medium to pre-sell your prospect than with your website.

Turning Web Site Traffic Into Sales
No matter how well your web site ranks in the search engines, the added traffic that comes with high rankings is useless unless you're making sales, too.

Do Customers Trust Your Web Site?
How often do you think about trust in terms of your web site? You think about the content you put on it, the look and feel, the quality of the messaging. But if visitors to your web site don't trust you, they won't become your customers. Read more >>

Building Your Customer Service Business
The American dream is alive and well, but most small businesses are unprepared. Most fail to stand out from the pack, no strategy, no marketing plan, no service plan, just dreams and energy. Here's how you can use technology to avoid committing business suicide.

How to Get More Online Sales
The success of your online business depends on you making sales to customers that visit your site. To achieve that goal, your site must be focused on your customers' needs and priorities.

Reaching the Wired Boomer
As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In the new book Turning Silver into Gold, the world’s number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity.

Should You Change Your Copy When Rankings Fall?
Search engine rankings fluctuate from day to day, but what if your position drops off its usual first page spot and stay's off the first page? Is it time to rework your web site copy? Here are four questions you should ask yourself before making changes.

4 Ways to Communicate Better with Your Online Customers
How you communicate with your online customers will make or break your company. What are you doing to improve your customer relations? Here are four things you can do.

Writing an Effective, Profit Producing Ad
One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are 10 tips that can help.

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