A Surefire 6-Step Process for Selecting the Best Vendor
by Brad Egeland
Selecting a service provider is something we all do on a regular basis –
sometimes without even realizing it or thinking about it. As homeowners, we
select pest control companies, phone companies, home security companies,
homeowner’s insurance and car insurance providers, and probably a thousand other
possibilities.
Many of those same companies provide service to our small businesses as well.
And in this market especially, where we’re trying to cut every corner and save
every dime without forgoing necessary service, it’s important to make our
selections carefully in terms of who is going to provide these services to us
and for us.
We can go about finding a service provider in one of four ways…
- Select a provider from the phone book or internet or use a friend of
family member
- Use who we’ve always used – if it’s a current service
- Get advice from a trusted resource or friend
- Go through a formal selection process
The worst thing we can do is #1 – it takes no thought or comparison and
rarely leads to the best provider…unless it’s by pure luck. If it’s a relatively
small dollar service, then #2 or #3 is an ok route to take. #2 means you’ve used
them and like them – that’s half the battle (price being the other), and #3
means a friend or colleague has used them and likes them.
However, if you’re buying something – a service or contract or large item for
your business – then #4 is a smart way to go. These organizations want your
money – ask them to show you why your money should go to them. I’ve outlined a
six-step process below to go through in selecting the best vendor to provide
whatever service you need to you and to your organization. It’s important to
your bottom line to analyze the options available to you and make the right
choice.
Step 1 – Document Your Organization’s Need
Before you can do any kind of selection of the potential vendors to provide
the service you need, you must first document in detail – or at least at some
high-level – what it is you need. This will help you out greatly later on when
you look through your notes and the vendor material and realize that their
offerings aren’t the same. When you meet with potential vendors, you need to be
able to judge what they can do for you against what you really need them to do
and make sure that there’s a good match.
Step 2 – Identify the Potential Sources
Whatever service or item it is you need provided, your best next step is to
do your own research and identify which organizations seem to do the best job in
supplying what you need.
Once you’ve done that, contact each vendor by phone and/or by email and state
your needs and that you would like them to participate in your selection
process. Understand that if this is a fairly small dollar item, they won’t be
too interested in going through a lot of effort and resource hours and dollars
to acquire your business. But if you’re, say, looking for a new building to rent
for your business, then you’ll likely be able to make realtors scurry around
like rodents to gain your business – especially in this economy.
Provide each identified service provider with the following, if possible:
- An introduction of yourself including your contact information
- A summary of your business need
- An invitation to participate in the selection process
- A proposed date/time for a one-on-one discussion
Step 3 – Initial Vendor Discussions
This is where your potential service providers come to your site –
separately, of course - and present their offerings and discuss how they are
going to meet your needs. They need to sell you on why they’re the best provider
for your organization. Typically, it’s ideal if you can select up to 8-10
vendors to participate initially – especially if this is something you are going
to end up spending serious money on.
Step 4 – Weed Out Vendors
You’ve completed Step 3 and can see that several vendors just don’t quite cut
it. They have an offering somewhere in the ballpark, but based either on price
or specifics of service, they’re just not going to be able to meet your needs.
This is where you weed those providers out – hopefully getting down to a
reasonable 2-4 final vendors to hold discussions with. Price has likely already
been discussed during Step 3 – vendors want to give you prices – but not
necessarily the best and final price yet. That’s what you’re going to get from
them in the next step.
Once you’ve weeded out the vendors who aren’t competitive enough to make it
any further, invite the remaining providers in for one more discussion.
Step 5 – Final Vendor Round
This is the final chance for each of the finalists to make their offer stick
and to win your business. Bring them back in separately again and have final
discussions about price and your needs from their offerings. Now is when you may
want to get even more specific about any special needs your organization has.
You’re looking for ways to pick the absolute best vendor, both in terms of price
and service, so give them all the information possible for them to sell
themselves on or trip themselves up. You’re looking for the differentiators in
this step.
Step 6 – Make a Decision and Stick With It
Now it’s time to review your material and notes from the two meetings with
each vendor and make a decision. Hopefully it will be based both on cost and
ability to meet your requirements, but how you make that final decision is up to
you. The key is to make it and stick to it.
Changing providers again quickly can lead to extra costs for you. After all
this effort, it’s unlikely you’ll make a really poor choice. However, if you
realize at some point that you should have picked Vendor B over Vendor A, make
the switch, but be careful to not incur extra contract back-out fees over the
decision. You may need to ride it out a year or so.
Copyright © 2009 Attard Communications, Inc.
May not be copied, reprinted, or reproduced without express permission from
Attard Communications, Inc.

Brad Egeland is an IT/Project Management consultant and
author with over 24 years of development and management experience leading
initiatives in Manufacturing, Government Contracting, Gaming and Hospitality,
Retail Operations, Aviation and Airline, Pharmaceutical, Start-ups, Healthcare,
Higher Education, Non-profit, High-Tech, Engineering and general IT. Mr. Egeland
is married, a Christian, and father of 7 living in sunny Las Vegas, NV. Visit
his web site at
www.bradegeland.com. |