In Part 1 of this two-part series on Environmental Sustainability and your
small business, we tried to break through some of the myths that seem to be
stopping smaller organizations from even attempting to take any steps toward
“going green.” As a result of these “myths,” small business owners are
often some of the last to adopt environmentally friendly policies, processes,
and practices.
In this second part to the series, we’ll to identify and discuss a few ways you
can get your feet wet on sustainability for you and your small business.
You Have to Start Somewhere
Here’s a starter list for ideas to impact both your environment and – in many
cases - your overall bottom line in terms of energy costs and usage:
Join or start a green task force within your niche or industry – It will
require some innovation, but it can start out as small as posting info on an
industry-related forum to get a movement going. It’s a hot topic, so
interest you show will generate interest (at least competitive interest at first
if nothing more, from those in direct competition to you).
Join a national or local small business organization that has a green agenda
– This very similar to the first item, but requires actually joining an existing
organization rather than starting a grass roots effort.
Contact elected officials – Contact your local elected officials and let them
know who you are and what industry you are part of. Push for greener
agendas.
Enable Energy Star features on your work computer
– This may not seem like
much, but everything helps…it’s ok to start small.
Turn off machines and lights that aren’t being used
– You’re probably doing
this at home already to save money – do it at work, too. Lighting amounts to
about 44 percent of an office’s electrical consumption. Little things like
shutting off the lights at the end of the day or when you leave the room for
more than ten minutes can make a big difference.
Close window blinds in the summer to reduce the need for air-conditioning –
Cutting down on the sun through the windows can definitely help with your AC
usage…though it does tend to darken everything…this one is tough.
Purchase carbon credits to go carbon neutral - Carbon credits create a market
for reducing greenhouse emissions by giving a monetary value to the cost of
polluting the air.
Rooftop gardens - Having vegetation, even something as simple as grass on a
rooftop not only reduces heating and cooling costs, but also helps combat higher
temperatures associated with urban environments.
Use smaller fonts, double-sided
printing, and electronic files over hardcopies – Using these three options
you’ll reduce paper usage and you’ll reduce trash.
Create a niche - Many
companies are quartering off a small section of their break room and setting up
a small information section on eco-friendly habits. This not only shows your
employees you're serious about conservation, but it reinforces positive
office/home habits. Businesses can also encourage and reward employees for
thinking of new ways to save around the office.
Eco-friendly cleaning – Use
environmentally friendly cleaning products. Offices are cleaned often so
this change can make a difference in the environment.
Solar energy – Look into
using solar energy for your office. While solar energy systems can be
expensive to set up, they are considerably favorable systems for companies
willing to invest in long-term savings. Many states now offer incentives for
solar energy users, including rebates and purchasing extra energy back from the
company.
Summary
The list is probably endless and this is just a start. But many of the
items listed here are very inexpensive ways of getting you and your employees
thinking in terms of long-term environmental sustainability without significant
impact to your bottom line – and some are actually cost-SAVING measures.
As your practices and policies become more mature and your business grows in
size, you can look at more significant ways to make a difference.
Brad Egeland is an IT/Project Management consultant and
author with over 24 years of development and management experience leading
initiatives in Manufacturing, Government Contracting, Gaming and Hospitality,
Retail Operations, Aviation and Airline, Pharmaceutical, Start-ups, Healthcare,
Higher Education, Non-profit, High-Tech, Engineering and general IT. Mr. Egeland
is married, a Christian, and father of 7 living in sunny Las Vegas, NV. Visit
his web site at
www.bradegeland.com.
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