Leading Your
Workforce in Wartime
by Gregory P. Smith
In the days and weeks since the war began, the workforce has been on an
emotional roller coaster. People have fallen to terrible lows of fear, anger and
frustration, risen to mountain top experiences of patriotism, and fallen again.
On and on it goes. While no one knows the when the war will end, one fact is
indisputable: the out-of-control emotions of our employees will have an impact
on our organizations. How can business leaders lead in the wake of this
situation?
No two people will respond to these events in exactly the same way. Some may
seem unaffected, others may exhibit out-of-the-ordinary behavior, and still
others may react in dramatic ways.
Managers have a critical role to play in these uncertain times; indeed, how
managers treat their employees today will continue to resonate tomorrow.
Managers need a strategy for helping their companies get through the current
crisis. I offer the following 10 steps—which is organized under the acronym TAKE
CHARGE—for managing, motivating and leading your employees in these difficult
times:
T-Target fears and anxiety. Employers who act appropriately and
provide a supportive workplace will go a long way to improve retention and
loyalty after worklife returns to normal. People traverse through a span of
emotions during wartime beginning with concerns over their individual safety,
their family, their friends, their job and finally their financial security.
Managers should have plans to address each of these concerns in order of
importance.
A-Accept the fact performance and productivity will drop. People
respond differently in crisis situations. Expect to see lower attendance,
difficulty concentrating, refusal to fly on airplanes, and requests for sick
leave and increased absenteeism-all normal responses. People will need to talk
more, a natural aspect of dealing with the war. The more they talk the healthier
the organization becomes.
K-Keep communication open. Information is powerful—an energy source.
Meet with staff members at all levels to identify concerns, as well as to
promote resources and other services. Use focus groups and town hall meetings to
help people deal with the crisis. Keep websites updated and provide a place for
people to watch or listen to the news at the workplace.
E-Educate managers and supervisors. Front-line supervisors and middle
management are the backbone of the organization and the first-line of defense.
Training should include how to identify and reduce stress, as well as how to
refer individuals to professional assistance if needed.
C-Calm, confident and compassionate leadership style. Don’t
underestimate the importance of your personal leadership style. Simple
expressions of concern and consideration go a long way. Managers should
compartmentalize their own personal feelings.
H-Help those in need first. First and foremost-make no assumptions on
how people feel in time of crisis. Some individuals may need professional
assistance—so insure they understand how to access the employee assistance
program. (EAP) Family members and employees activated for military service are
particularly vulnerable. Identify employees who have family members in the
military and also know those employees who are in the reserve and National
Guard. Insure they know, by law, employees activated for military service will
be guaranteed a job when they return from active duty.
A-Allow people to display their emotions. People are as diverse as
their emotions and they display them in different ways. Allow them to display
flags, peace symbols, and other mementoes in good taste. Some companies have
made provisions for their employees’ spiritual and emotional health.
R-Restrict negative behavior. No matter how you feel
about the war, make sure you draw the line to prevent abuse, harassment and
venting of their anger on other people. Make clear, in no uncertain terms that
behavior of this sort will not be tolerated and will be dealt with in the
strictness terms.
G-Get people to focus on a higher calling. War and terrorism creates
psychological damage on individual self worth. It violates them and attempts to
rob them of control over their life. Management’s role is to help give control
back to people to focus, to motivate them toward a cause where they can make a
difference. So therefore, encouraging employees to help with a charity, donate
blood, sending gift boxes, or to focus on something to give them a feeling of
control will motivate people to move on.
E-Expect and plan for the inevitable. It is everyone's hope this
conflict ends soon with a minimum loss of life. Begin planning how your
organization will respond to those employees and their family members who may
lose their lives or become Prisoners of War while serving on active duty. Decide
now about sending representatives to attend funerals, sending flowers, or other
expressions of condolence. Keep your disaster plans and emergency notification
rosters updated. Prepare yourself for what could be a long and emotional
campaign.
Embracing these ten steps is not only the right thing to do; it is the smart
thing to do from a business standpoint. Your employees will remember how you
treated them and their family members during this highly emotional time. If you
want your organization to be a place the best and the brightest will want to
work in the future, you must be very careful what you do in the here and now.
Gregory P. Smith is the author of the book called, Here
Today Here Tomorrow: Transforming Your Workforce from High-Turnover to
High-Retention. He is formerly a Lieutenant Colonel in the Army and was a
consultant to the Army Surgeon General. He served during Operation Desert Storm
and was involved with managing the aftermath of other terrorist attacks
involving military forces and civilian employees overseas. He speaks at
conferences, conducts management training and is the President of a management
consulting firm called Chart Your Course International located in Conyers,
Georgia. Phone him at 770-860-9464 or visit his website at http://www.ChartCourse.com.
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