9 Highly Effective Marketing Tips
by Bob Leduc
Here are nine low-cost but highly effective marketing tips to help you
boost your sales and profits fast.
Tip 1:
Look for some low-cost ways you can enhance the perceived value of your
product or service. Then test raising your price. Don't be surprised if
both your sales and your profit margin go up.
Tip 2:
Try to limit your customer's decision making to either "Yes. I'll buy." or
"No. I won't buy". Don't risk losing them by including "which one"
decisions. The more options you offer, the more likely some customers will
procrastinate and never make the decision ...causing you to lose a sale
needlessly.
Tip 3:
You can demonstrate a low cost for your product or service by breaking
down the price to its lowest time increment. For example, "Enjoy all of
this for less than 90 cents a day" (for something priced at $325 a year).
Tip 4:
Add an unexpected bonus to every sales transaction just before completing
the sale. It prevents customers from developing any last minute hesitation
..and changing their minds about buying.
Tip 5:
Print your best small ad on a postcard and mail it to prospects in your
targeted market. Postcards are inexpensive and easy to use. Most
recipients who ignore other types of advertising will read a brief ad when
it's delivered to them on a postcard.
Tip 6:
Prospects who ask questions are usually close to buying. Take advantage of
this. Don't just answer their question. Include a reason for them to buy
as part of your answer. Then ask for the sale ...or tell them exactly what
to do to place their order.
Tip 7:
Collect testimonials from your customers and use them in all your
advertising. Testimonials provide evidence that your product or service
delivers the results you promise. For maximum impact, use only
testimonials that describe specific results the customer enjoyed.
Tip 8:
Include "benefit rich" headlines on all your web pages. Many visitors
arrive at a web page then immediately click away ...unless something
instantly catches their attention.
Tip 9:
Continually test and evaluate everything you use or do to promote your
business. Allocate 80 percent of your advertising budget to proven
promotions. Use the other 20 percent for testing new variations. Most
businesses using this system continue growing - even in highly competitive
markets.
Bonus Tip:
Handle customer complaints quickly and with a positive attitude. Strive to
preserve your relationship with them instead of your immediate profit from
the transaction. They will reward you with repeat sales and referrals
..instead of punishing you by telling everybody they know about their
unhappy experience and causing you to lose future customers.
Each of these marketing tips provides a simple, low-cost way for you to
boost your sales and profits quickly. All you have to do is to put them
into action.
Copyright 2005 Bob Leduc
Bob Leduc spent 20 years helping businesses like
yours find new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast With
Simple Postcards and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. Visit his web site at http://BobLeduc.com or
call: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV.
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