8 Dynamic Marketing Tips
by Bob Leduc
Here are 8 dynamic marketing tips to help you increase your sales and
profits fast.
1. Don't Just Sell Benefits
Don't just tell prospects what they gain when they buy your product
or service. Tell them what they lose if they do not buy it. Most people
fear loss more than they desire gain. Customers want your product or
service to enjoy the benefits it provides. They will want it even more
when you remind them of what they lose by not buying it.
2. Use Pleasant Surprises to Close Sales
An unpleasant surprise can kill a sale. But a pleasant surprise can
help close a sale. For example, adding an unexpected bonus immediately
before your prospect takes the last action to complete a sale will
eliminate any last minute hesitation.
3. Provide Fast Delivery - Even When You Can't
The faster you can deliver your product or service the more sales
you will get. If you cannot deliver all or part of your product
immediately, add something to the purchase that you CAN deliver
immediately. It could be as simple as a series of helpful tips related
to your product posted on your web site ...available only to new
customers.
4. Make Buying Easier
Every non-essential action in the buying process is an opportunity
for customers to reverse their decision to buy. Look for ways you can
make your buying procedure easier and faster. For example, many
marketers use a multi-step shopping cart to get online orders when a
simple online order form would do the job with just 1 or 2 quick clicks.
5. Improve Your Offers without Lowering Your Price
You don't have to reduce your price to improve your offer. Instead,
simply load it up with bonuses. Make sure your bonuses have a high
perceived value to your customers ...even if they cost you little or
nothing.
6. Keep Your Advertising Up to Date
If you never make any changes in your advertising, your sales will
eventually decline. Don't abandon advertising that's working - but do
keep trying to improve it. And regularly test new advertising to see how
it works for you.
7. Outsmart Your Competitors with Alternative Marketing
Look for some alternative marketing methods your competitors are
overlooking. That's how one internet marketer discovered direct mail
postcards. They proved to be a highly effective and very low-cost way to
generate traffic to her web site ...while concealing her marketing
activity from competitors.
8. Neutralize Customer Complaints Quickly
Handle customer complaints quickly and with a positive attitude.
Strive to preserve your relationship with the customer instead of your
immediate profit from them. They will reward you with repeat sales and
referrals instead of punishing you by telling everybody they know about
their unhappy experience ...causing you to lose future customers.
Each of these 8 marketing tips reveals a proven low-cost marketing
tactic many other small businesses have used to boost their sales and
profits. Integrate them into your marketing program now and you'll
quickly start enjoying the same results too.
Copyright 2006 Bob Leduc
Bob Leduc spent 20 years helping businesses like
yours find new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast With
Simple Postcards and launched *BizTips from Bob*, a newsletter to
help small businesses grow and prosper. Visit his web site at http://BobLeduc.com or
call: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV.
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