What do you know about your clients? What kind of information can you identify about your clients without having to ask them? Knowing more about your clients is a fabulous way to grow your business. Keep reading to find out how.
Why is all of this important? Here are four reasons:
1. If you know more about your clients (past and current), you will have a better idea about where and how to find more people like them.
2. You may also discover a trend that you were unaware of previously. Like the fact that most of your clients are mostly men, that they are all mothers of small children, or that many of them are from the same area. When you know more about your clients, you can create products and services that match what they really want.
3. When you know the most frequent ways that clients find your business, you can increase your marketing efforts in those areas.
4. When prospective clients ask you what kind of clients you serve, you will be able to answer clearly with confidence.