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Advertising, Sales and Marketing
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Are You In Business To Help Customers?By Bob Leduc Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money. Here are 4 ways you can assure customers that you are in business to help them. 1. Personalize Your Sales Approach Learn everything you can about your customers and their lifestyles. Then, sub-divide your targeted market into several narrowly defined niche markets. Customize your sales messages to the specific interests and needs of prospects in each niche market. Customers should be able to see your product or service as the perfect solution to their specific situation. 2. Convert Everything Into Customer Benefits Customers don't really care about you, your company, your products or your professional credentials. They only care about the benefits they can get by using your products or services. Keep this in mind as you develop your web pages, sales letters and other promotional materials. Present everything in terms of the benefit it provides to customers. For example: ...Don't just list the features of your product or service. Explain how those features provide the benefits your customers want. ...Don't just publicize your educational or professional credentials. Describe how those credentials equip you to do a better job for customers than your competitors. 3. Build A Relationship Stay in contact with these prospective customers. Follow up periodically with some useful information ...and don't charge them for it. Building a supportive relationship proves you want to help them. It gains their trust - and eventually a sale. Internet Marketers: Make sure you have a way of getting the email addresses of visitors to your web site. You need it to follow up with them. For example, offer a complimentary subscription to your email newsletter - or a complimentary special report delivered by email. 4. Encourage Questions Encourage prospective customers to ask questions when you are in a live selling situation. Make it easy for customers to ask questions when they are at your web site or in other selling situations without live communication. For example, provide a phone number customers can call to speak with you or someone else who can answer their questions. Consider using a toll-free number unless you only do business in a local area. Tip: Include a Q&A page on your web site with answers to frequently asked questions. It will reduce the number of questions you have to answer individually. Customers know you are in business to make a profit. But they also want to know you are in business to help them. The 4 methods revealed in this article will help you assure customers that you are committed to helping them. Copyright 2003 Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV |
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