Scenario One: Mrs. Smith stops by the showroom and says “I saw your ad in XYZ magazine…” The salesperson says, “Oh, our new campaign – let me show you the product we were talking about.”
Scenario Two: Mrs. Smith stops by the showroom and says “I saw your ad in XYZ magazine…” She’s met with a blank stare.
How can you make sure your clients’ marketing and sales departments are working together – and avoid scenario two?
Marketing can’t survive without sales and sales can’t sell without marketing. Unfortunately, many businesses view them as two different departments.
The sales department is the frontline to the market and each individual consumer. The marketing department’s value is in its ability to take what’s happening on the sales front and turn it into brand image boosters and revenue generators. Marketing sells a company’s image, and sales reps must leverage that image to sell the products/services.
When sales and marketing work in partnership, it makes producing key initiatives like corporate branding and segment marketing easier. In turn, companies can:
- Increase brand awareness
- Develop new markets
- Research and produce innovative services and products
- Improve customer satisfaction and retention rates
- Boost bottom line profitability