7 Small Business Marketing Tips
by Bob Leduc
Here are 7 low-cost but highly effective marketing tips to help any
small business find customers and generate sales quickly.
1. Don't Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. A
small business can't afford to do that. Instead, design your advertising
to produce sales... now. One way to accomplish this is to always
include
an offer in your advertising - and an easy way for prospective customers
to respond to it.
2. Offer a Cheaper Version
Some prospective customers are not willing to pay the asking price for
your product or service. Others are more interested in paying a low
price than in getting the best quality. You can avoid losing sales to
many of these customers by offering a smaller or stripped down version
of your product or service at a lower price.
3. Offer a Premium Version
Not all customers are looking for a cheap price. Many are willing to pay
a higher price to get a premium product or service. You can boost your
average size sale and your total revenue by offering a more
comprehensive product or service ...or by combining several products or
services in a special premium package offer for a higher price.
4. Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are
overlooking. You may discover some highly profitable ways to generate
sales and avoid competition. For example, print your best small ad on a
postcard and mail it to prospects in your targeted market. A small ad on
a postcard can drive a high volume of traffic to your website or
generate a flood of sales leads for a very small cost.
5. Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost.
You may even be surprised to find that some of your short ads generate a
better response than their longer versions.
6. Set up
Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your
market. Offer to publicize their products or services to your customers
in exchange for their publicizing your services to their customers. This
usually produces a large number of sales for a very low cost.
7. Take Advantage of Your Customers
Your customers already know and trust you. It's easier to get more
business from them than to get any business from somebody who never
bought from you. Take advantage of this by creating some special deals
just for your
existing customers... and announce new products and
services to them before you announce them to the general market.
Also, convert your customers into publicity agents for your business.
Develop an incentive for them to tell associates and friends about the
value of your products or services. An endorsement from them is more
effective than any amount of advertising - and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost way for
any small business to find customers and generate sales quickly.
Copyright 2005 Bob Leduc
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales Consultant. For more
information about *BizTips
from Bob*, a newsletter to help small businesses grow and prosper, visit his web
site at http://BobLeduc.com or
call: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
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