4. SCRAM GET!
Reduce the GET in your language! You sound like you have never seen a college
entrance exam. GET is a rough word that lacks all finesse. It is neither a
motivator nor a seller! Observe your speaking to determine if this is a habit of
yours. By substituting other words for GET, you polish your image dramatically!
Write down the phrases you use that involve GET. Write out alternatives for
them. Post a note on your desk of your GET habits reminding you to substitute
words like obtain, acquire, gather, find, and retrieve for GET.
5. Reduce the JUST – Addiction
“I JUST thought it would be good to have a meeting.” “I JUST don’t think that’s
right.” “I JUST thought I would add another point.” “It JUST doesn’t make
sense.” What does the excess use of JUST signal? An excuse! I call it the
whiney-excuse word. People who feel threatened or weak, use JUST. It is not the
language of someone in a position of power.
6. Avoid Absolutes!
Do you prefer absolutes when conveying your ideas? “This software always works.”
“That firm never executes on time.” When using absolutes, you are asking to be
proved wrong. Substitute often for always and rarely for never. In sales
professions, it may be appropriate to use absolutes. Telling a customer that
“This price is often lower than competitors’ prices” will probably not give you
the sale. If you are in sales, use absolutes sparingly so you do not diminish
their weight.
7. Reduce Failure
Everyone makes mistakes, but the language experts know how to present them. Be
cautious describing your failures or mistakes to others. Avoid the following
words: wrong, mistake, and failure. Those are strong words that people can
attach to their perception of you. Substitute those with: experienced growing
pains, achieved limited success, misstep, mischaracterization, or fell short of
expectations. Take some time to write out a plan for how you will handle your
next misstep.
8. Leave High School Slang Behind
“That sucks.” “That’s awesome.” “Cool!” “Wicked!” “Cheesy.” “What a tool!”
“Like… no.” The older and more established you are, the more charming it is to
use such phrases – but do it SPARINGLY. An older executive using “cool” can be
charming. Otherwise, eliminate the slang of yesterday! A younger professional
using high school slang will appear less than experienced, less than mature, and
less than articulate. Find substitutes for your habit words!
9. Stop the Excessive MM-HM
Do you have the need to show your agreement and attention by excessive head
bobbing and humming agreement? This is an acceptable tool at a minimum. However,
as a habit, it is distracting and reduces your power. Using excessive agreement
in conversation gives your power away! Although you are putting your colleague
at ease, the colleague may become too comfortable with you. Put all this
agreement energy in your eyes! That will show your colleague that he has your
attention, but you will maintain the power in the conversation.
10. Stop bullying for support.
“Y’know?” “You know what I mean?” These are bullying phrases. People who abuse
these phrases are seeking to gain instant support for poorly explained ideas.
Instead of properly describing ideas or motivating others, these abusers care
more about the ends versus the means. These people miss details and offend
listeners who feel bullied into agreement. People who use these phrases tend to
race through details and to lack patience and focus. This habit is an enormous
turn-off to an audience.
Copyright Stephanie Bickel, Ltd.
Stephanie Bickel is an image consultant for Speak by Design.
Private and group instruction is available for individuals, couples, and
organizations interested in improving speech, presence, and creativity. Speak by
Design offers courses for accent reduction, vocal development, power presence,
team building, and stage fright. Visit
www.speakbydesign.com for more information.