Smart owners use down times to their advantage, getting their business ready for sale while waiting for better economic times. When the economy revives and the owner's business sales start to build back up, that is the time to strike. If you are considering a transaction, you always want to sell when your sales are increasing and business is moving up.
Too many business owners who are interested in selling simply wait too long. Nobody thinks about selling when their business is operating successfully and they are making good money. A common mistake owners make is to ride the good times to the end and then start looking for a transaction. By the time the business is being marketed sales are slipping. Then, by the time an interested buyer surfaces sales are in the tank. Invariably, this hurts negotiations and negatively affects the sales price. Or worse, it may become very difficult to attract a buyer at all until sales improve again.
"The time to sell is when business is flourishing," says David Mahmood, chairman and founder of Allegiance Capital Corporation. "Timing is the key. How can you sell during a boom time if you didn't prepare ahead of sales spikes?"
As an example, Mahmood said recently that owners of businesses that he had for sale, when business was very good, rejected significant offers to be bought out. Now these same owners are calling him to see if those deals can be revived. He specifically referred to calls he received last week from companies in Alberta, Canada that he had brought offers to.
"When oil was $147 a barrel and the Alberta Tar Sands were booming," Mahmood said, "the owners rejected every buyout offer I brought them, no matter how good the offer was. Today with their business down 80%, they severely regret not having taken the opportunities that were presented to them."
The time to act is now ― during a time when M&A deals are fewer and farther between. For one, you'll attract the attention of a good intermediary who is eager to help you prepare. Then, when the economy takes even a small turn and your sales jump up, you will be positioned to move swiftly and get a deal done. You deserve to get the most for your business.
Strategist, author, marketer, and investment banker, Brent Earles has published over 250 articles and 15 books to a wide range of audiences. Brent has provided strategy, marketing and branding services to such great brands as 3M, H&R Block, Allstate, Sprint and Pizza Hut. Currently, he is vice president of corporate development for Allegiance Capital Corporation in Dallas. For more information, refer to the company website at www.allcapcorp.com.