Raising Capital Through Private Placements
by Joseph Lizio
No matter what the market is doing this month or this quarter, there are
still strong, pre-public companies looking for growth capital to expand into new
markets, launch new, wanted products, or too simply increase market share.
Down markets usually close the doors for IPOs or new secondary offerings. Thus,
companies poised to take the next step, going public, are forced to pull their
registration and wait, or hope, for a quick turn in the economy.
Globally, 83 companies pulled their IPOs and some 24 others postponed their
offerings during the first quarter of this year; mostly citing declining markets
and recession concerns per The New York Times.
So, what can these companies do?
Many are looking to venture capital to raise enough cash to get them through
the next few months or years until the IPO windows open again. But, Venture
Capital comes with many strings that could be detrimental or hindering including
lost of control and dilution.
There are other ways - private placements.
According to Wikipedia, "a private placement is an offering of securities
that are not registered with the Securities and Exchange Commission (SEC). Such
offerings exploit an exemption offered by the Securities Act of 1933 that comes
with several restrictions, including a prohibition against general solicitation.
This exemption allows companies to avoid quarterly reporting requirements and
many of the legal liabilities associated with the Sarbanes-Oxley Act."
There are some caveats regarding the amounts that can be raised through private
placements. Under 504, companies can raise up to $1 million in a 12-month
period. Under 505, companies can raise up to $5 million in a 12-month period -
with restrictions to the type and number of investors. Under 506, companies can
raise any amount provided their investors meet very strict guidelines - usually
institutional investors including banks and financial institutions, pension
funds, and insurance companies who are still, despite declining markets, liable
for hundreds of billions in capital that must be efficiently put to work.
Benefits of private placements for companies include:
- Can be used by mature companies, start-ups, or anything in between.
- Much lower cost to issue than an IPO.
- Little or no reporting requirements.
- Limit the amount of information that a company has to disclose by
limiting the number and type of investors.
- Can issue debt and/or equity.
- Can raise capital quickly.
- Great for small issues or issues encumbered by complex security
measures. And most important,
- Can be sold to some of your stakeholders like your suppliers, your
distributors, your retailers, or your franchisees - companies that already
know you and respect your organization.
In conjunction with these private placements, the SEC has adopted Rule 144A
of the Securities Act of 1933 that allows these securities to be traded amongst
each other - provided the seller and investor are qualified institutional buyers
with over $100 million in investable assets. The goal of this rule was to create
liquidity for these private, restricted shares as well as foster foreign
companies to seek equity in the US market.
John Jacobs, Executive Vice President of Nasdaq, stated, "The amount of
capital raised last year (2006) through the 144A market - $162 billion - was
bigger than all the IPOs and secondary offerings on Nasdaq, the NYSE, and Amex
put together."
Further, the 144A market continues to grow as organizations like the Nasdaq
are creating electronic trading platforms for these private placements.
Prior to these new trading platforms, investors of these shares were
extremely limited with these investments. They would typically buy and hold
these securities until the investee went public.
Bottom line, if your company needs public type money but does not want to
wait for the IPO markets to reopen, private placements may be the way to go.
Start by talking with you CPA, your national bank, or your investment banker.
Copyright 2008 - BusinessMoneyToday.com
Joseph Lizio holds and MBA in Finance and Entrepreneurship
and has a strong commercial lending background. In his current venture, Mr.
Lizio is the founder of
www.businessmoneytoday.com - a site designed to help business owners find
and obtain capital to grow their businesses. |