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08/26/99
Business Know-How(sm)
News
http://www.businessknowhow.com
Your place to
get and share tips and hints for starting and growing home offices and
small businesses
CONTENTS
- Do Banner Ads Work?
- Are state and local governments really losing sales tax
dollars?
- Women still earn less than men
- Interview subjects sought
- Articles wanted
DO BANNER ADS WORK?
That's one of the questions we wanted to know when we asked SOHO
businesses to tell us how they use the web and how they find web sites of
interest. The leading use of the web by SOHO businesses, not surprisingly
is email. A close second is research. And how do they locate web sites? Do
banners get attention and click-throughs? Or is there a better way to
attract visitors to web sites - particularly if you have a very limited
advertising budget? Check out the results of our survey, which I've posted
in our marketing section at http://www.businessknowhow.com/marketing/
ARE STATE AND LOCAL GOVERNMENTS
REALLY LOSING SALES TAX DOLLARS?
As ecommerce increases, some state and local tax officials are complaining
that Internet sales could drain their coffers of important sales tax
dollars. But is it true? Are the state and local governments really losing
significant revenues as the result of tax-free sales on the Internet? Not
so says a study from Ernst and Young. Read about it in our Money Matters
section at http://www.businessknowhow.com/bkhmoney.htm.
WOMEN STILL EARN LESS THAN MEN
If you think the glass ceiling no longer exists, it's time to think again.
Check the Careers section at http://www.businessknowhow.com/bkhcareer.htm
for Details
INTERVIEW SUBJECTS SOUGHT
I'm working on a revision to a book I wrote several years ago and I'm
looking for interview subjects. Two types of people I'm looking for at the
moment are people who have purchased either a franchise or a business
opportunity and profited as a result; and people who would like to comment
on what the most important thing about being self-employed is. Is it the
money? Or are there other benefits that are more important to you. If you
would care to comment or be interviewed about either issue, please send
email to me at attard@businessknowhow.com.
(In the meantime, watch for my new book, BUSINESS KNOW-HOW, to hit the
stores - and our web site - sometime in the next few weeks.)
ARTICLES WANTED
Do you have an article you'd like to see featured on our Business Know-How
web site? We cover all phases of starting and running businesses as well
as workplace and career issues. If you would be interested in contributing
articles, please send email to editor@businessknowhow.com
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For additional information contact News@businessknowhow.com
--Janet Attard
Author of Business Know-How:An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How
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