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Subscribe                                                        10/08/99

Business Know-How(sm) News
http://www.businessknowhow.com

Your place to get and share tips and hints for starting and growing home offices and small businesses

CONTENTS
- Finding the Best Mailing Lists
- Getting Referrals
- Communications Tips for Today's Technology
- Shoestring Marketing Secrets 
- New Logo
- Articles wanted

FINDING THE BEST MAILING LISTS
You may have a great product and a great offer. But if you mail it to the wrong list you won't get the kind of return you should. In fact, you could mail thousands of pieces of mail and not get any responses at all. To boost your chances for success with mailings, find out how to choose the right list for your market and your offer. Read http://www.businessknowhow.com/marketing/bestlist.htm.
Look for more marketing ideas at http://www.businessknowhow.com/marketing/.

GETTING REFERRALS
Imagine being able to grow your business without spending any additional money on advertising? Imagine if you could spend the time you have for selling with customers who were not only ready to buy, but who were predisposed to buy from you? Well that's not a pipe dream. You can get ready-to-buy customers to seek you out. Learn how. Read "How to create a steady stream of referral business". You'll find a link to the article by Wanda Loskot on the Businessknowhow.com main page: http://www.businessknowhow.com

COMMUNICATIONS TIPS FOR TODAY'S TECHNOLOGY
Business has always involved communications, but now there are more ways than ever before to communicate. There's voice mail and answering machines, teleconferences, video conferences, email and more. Learn the best ways to use today's tools to communicate with your business contacts. See http://www.businessknowhow.com/manage/commtips.htm

SHOESTRING MARKETING SECRETS
How can you market your business when you don't have the megabucks to spend that big businesses do? You'll find several ideas in an excerpt from the Shoestring Marketing Secrets chapter of my new book, Business Know-How. Look for the excerpt at http://www.businessknowhow.com/about/bookexcerpt.htm.

NEW LOGO
We decided that the blue and green rectangles we were using in our logo looked a little, well, old and stodgy. So we've given or logo a new, updated look. Check out our new logo (it's on all the pages at businessknowhow.com) and send us your feedback. We'd love to hear what you think.

ARTICLES WANTED
Do you have an article you'd like to see featured on our Business Know-How web site? We cover all phases of starting and running businesses as well as workplace and career issues. If you would be interested in contributing articles, please send email to editor@businessknowhow.com


Advertisement 
Give your computer new power for the new millennium and yourself a nice tax deduction. Check out Dell computer's latest offerings for small and home businesses. You'll find a link to Dell at http://www.businessknowhow.com/store/BKHStore.htm


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