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05/24/00
Business
Know-How(sm) News
http://www.businessknowhow.com
Your
place to get and share tips and hints for starting and growing
home offices and small businesses
CONTENTS
- Small and Home Business Outlook Survey
- Find Trade Shows
- Craft Show Season
- What makes a great leader
SMALL AND HOME BUSINESS OUTLOOK SURVEY
Small businesses and home businesses have never been easier to start than they are now. Low cost computers, access to the Internet, widespread availability of advice, and credit cards with lines of credit big enough to have bought a house in years past, all make startup almost a snap.
But how are SOHO businesses really doing? How have they changed in the last 5 or 10 years? Are they all thriving and growing? Is the Internet driving their businesses through the roof or into the ground?
That's what we'd like you to tell us. We hope you'll take a few minutes to take our survey and comment. (Please tell other business owners you know about it, too.)
http://www.businessknowhow.com/smallbizfeature/
outlookfeature.htm
After you take the survey talk about your outlook on the future in our message boards.
CRAFT SHOW SEASON
Don't let those craft show attendees and summer tourists get away this year. Turn those lookers into buyers and turn one-time buyers into repeat customers.
http://www.businessknowhow.com/marketing/
holidaymarketing.htm
WHAT MAKES A GREAT LEADER?
Get the answer in Profiles in Excellence: Conversations with the Best of America's Career Executive Service. This new study was prepared by PricewaterhouseCoopers Endowment for The Business of Government and is available on their web site at
http://endowment.pwcglobal.com/grants/
Mark_Huddleston.asp. There's also a link to it from the BusinessKnowHow.com home page
FIVE ESSENTIAL WEB WRITING GUIDELINES
In the online world, words are your biggest lever. Learn how to use them in your HTML code and meta tags, and in text o your Web pages to help build traffic.
http://www.businessknowhow.com/marketing/
WebWriting.htm
BUSINESS PLANNING TOOLS
If you haven't checked out the business planning resources we have available through our partner, Palo Alto software, be sure to do so. Whether you're starting a homebased business or planning a to seek venture capital for a major undertaking, you'll find the planning tools from Palo Alto will make your job easier. One of the newest services they are offering lets you keep a working business plan in a secure area on the web so you can discuss it with distance partners or show it to those you give access. There's a link to their planning area on our site at
http://www.businessknowhow.com.
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ARTICLES AND VOLUNTEERS WANTED
Do you have an article you'd like to see featured on our Business Know-How web site? Or would you like to be one of our staff volunteers? We cover all phases of starting and running businesses as well as workplace and career issues. If you would be interested in contributing articles or joining our
team, please send email to editor@businessknowhow.com
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