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Subscribe                                                       09/26/00

Business Know-How(sm) News
http://www.businessknowhow.com

Your place to get and share tips and hints for starting and growing home offices and small businesses

CONTENTS
- New Phone Scam
- Achieve Your Dreams
- 8 Ingredients for Building Customer Loyalty
- Getting Past Mental Barriers
- Making Suggestions Work
- Talk To Your Peers

NEW PHONE SCAM
Don't fall victim to yet another attempt to separate you from your money! Read these tips to steer clear of the latest telephone scam. 
http://www.businessknowhow.com/money/phonescam.htm


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HOW TO ADVERTISE YOUR BUSINESS OR WEB SITE ON RADIO
Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Learn how to make effective use of this medium! http://www.businessknowhow.com/marketing/
advertiseonradio.htm


EIGHT KEY INGREDIENTS BUILD CUSTOMER LOYALTY
An ongoing challenge for any company is the retention of customers. Getting new customers costs much more than maintaining ones already doing business with you. These eight ingredients for building customer loyalty will produce dramatic results.
http://www.businessknowhow.com/manage/
eightkeyingredients.htm


GETTING PAST THE MENTAL BARRIERS
Each of us sees or hears - and ignores - hundreds of advertising and marketing messages every day. Breaking through the mental barriers to get noticed has become more and more difficult! But you can do it!
http://www.businessknowhow.com/marketing/
bigideas0900.htm


MAKING YOUR SUGGESTION SCHEME MAKE SENSE
Markets today demand greater innovation. To maintain an adaptable and responsive organization, you must develop a culture that actively solicits input from every level of your staff. Improving your suggestion system can help you get the input you need. 
http://www.businessknowhow.com/manage/
suggestionscheme.htm


TALK TO YOUR PEERS
Stop into our web message boards to discuss issues related to your business, to get help or share your expertise! Tell your friends to come, too. :) To get to the message board area, click on the message board link you'll see on 
http://www.businessknowhow.com

ANSWERS, TIPS AND HINTS
Starting a business? Looking for ways to make your existing business more profitable? Or, do you have a family member or friend who could use help? Get the facts to succeed in Janet Attard's two books. The Home Office and Small Business Answer Book offers answers to nearly 1000 of the most frequently asked questions about starting and running small businesses and home offices. Her Business Know-How book divulges the secrets to looking and acting big - and being more profitable - for businesses with micro-sized budgets. Order either book this week and we'll send you a Business Know-How souvenir pen. 
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