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06/08/01
Business
Know-How(sm) News
http://www.businessknowhow.com
Your
place to get and share tips and hints for starting and growing
home offices and small businesses
CONTENTS
- Advertising Balancing Act
- When You Drop the Service Ball
- Attracting, Retaining & Motivating Employees
- Count on It!
- Leaving Voicemail Messages that Get Returned
- Your Team Is Your Most Important Customer
- Competitive Selling Skills
- Book Excerpt: Ask What, Not Why
- Is It E-tailing or Retailing?
- Should I Turn My Hobby Into A Career?
- 10 Tips for Winning Sales Presentations
ADVERTISING BALANCING ACT
You can have the best copy in the world, but without the right placement no one will see it. The same is true if you have great placement but not-so-good copy. Advertising is a blend of these two elements. Experiment to find the balance that works best for you.
http://www.businessknowhow.com/marketing/advbalact.htm
WHEN YOU DROP THE SERVICE BALL
You'll find plenty of literature on how to conduct the best customer service practices, but what's lacking is how to recover from your mistakes. How do you handle the repercussions when your company drops the ball? There are three simple rules that can help turn a fumble into a touchdown.
http://www.businessknowhow.com/marketing/dropball.htm
ATTRACTING, RETAINING & MOTIVATING EMPLOYEES
There is an alarming crisis in America that could affect your corporation, agency or association -- a diminishing ability to survive. Downsizing and reengineering have not only cut out the fat, but also the employees that were once the lifeblood of your organization. Take the opportunity to flourish by paying your employees more than money.
http://www.businessknowhow.com/manage/crisisempl.htm
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PRINT-ON-DEMAND EMPLOYMENT AND RECORDKEEPING FORMS
Hiring a new employee? We've got forms, in Microsoft Word
format, that will help you comply with the laws. Buy the
package once and print the forms from your own computer
whenever you need them. Price: $19.95.
http://www.businessknowhow.com/store/
employmentformspackage.htm
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COUNT ON IT!
Most business owners don't pay attention to the details that could help increase productivity. If you aren't paying attention to them, chances are your employees aren't either. Identify the key measurements and indicators that are most important for your business and then count on improvements in those areas.
http://www.businessknowhow.com/manage/countonit.htm
LEAVING VOICEMAIL MESSAGES THAT GET RETURNED
Voicemail has taken over as the main auditory communication, so it's more important than ever that we find ways to leave messages that actually get returned. You'll give the recipient a reason to want to call you back if you use these seven tips.
http://www.businessknowhow.com/marketing/voicemail.htm
YOUR TEAM IS YOUR MOST IMPORTANT CUSTOMER
The quality of your company's customer service should match the vision you see for your company's future. Don't miss the mark by forgetting what your most important assets are -- your employees.
http://www.businessknowhow.com/manage/teamcust.htm
COMPETITIVE SELLING SKILLS
Your prospects may be looking at what your competitors have to offer. Doing what you've " always done" won't necessarily keep you a step ahead. To be a winner, you need to hone your competitive selling skills.
http://www.businessknowhow.com/marketing/compsell.htm
BOOK EXCERPT: ASK WHAT, NOT WHY
One of the first questions we ask as children, is "Why?" Curiosity helped us learn. Unfortunately, as we get older, "why" stifles us. We obsess over why something happened or why we aren't what we want to be. Learn to ask the right questions to create positive, forward motion.
http://www.businessknowhow.com/manage/askwhat.htm
IS IT E-TAILING OR RETAILING?
There are companies out there selling the same things as you -- and selling more of it. What's their secret? They promise quick delivery and top-notch customer service, all with point-and-click ease.
http:/www.businessknowhow.com/marketing/isitetail.htm
SHOULD I TURN MY HOBBY INTO A CAREER?
The best work is work that is fun! You enjoy your hobby, so why not take those great ideas, a little determination, and turn your hobby into a career? Read the pros and cons and decide if the bottom line is for you.
http://www.businessknowhow.com/homeoffice/
hobbycareer.htm
10 TIPS FOR WINNING SALES PRESENTATIONS
Planning and delivering a sales presentation can be like show and tell. But, there's much more to it than that. Strategy is a large part of the process. Focus on these 10
tips to make your presentation a winner:
http://www.businessknowhow.com/marketing/
winslspres.htm
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Get top-rated Business Plan Pro software for 20% off list price. Find books and other products to grow your business, as well.
http://www.businessknowhow.com/store/products.htm
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SPONSORSHIPS AND ADVERTISING SPACE AVAILABLE
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tens of thousands of small and home-based business owners each month. In the coming weeks and months, we will be further expanding our site, adding more content, and providing more opportunities both for corporate sponsorships and for lower-cost targeted advertising. If you sell to small businesses and home businesses, contact us now for information about advertising on our expanded site.
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