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Subscribe                                                      06/26/01

Business Know-How(sm) News
http://www.businessknowhow.com

Your place to get and share tips and hints for starting and growing home offices and small businesses

CONTENTS
- Building a Winning Sales Organization
- Ezine Ad Campaign - Placing Ads
- Increase Productivity and Retention
- Dot Com Crash
- The Secret to Business Survival
- Are You Believable?
- Ezine Ad Campaign - Selecting an Ezine
- Dot Com Perspective

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
ATTENTION BUSINESSES...SAVE MONEY ON NAME BRAND PRODUCTS
Come celebrate the launch of our new site, OverstockB2B.com! Now through the end of July, shipping on orders over $250 is FREE! We have volume discounts on thousands of name-brand items in 12 categories--exclusively for businesses. Register now to view quantities and pricing, and watch your profits soar!
http://www.overstockb2b.com/cgi-bin/b2b.cgi?cid=10337

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BUILDING A WINNING SALES ORGANIZATION
Is your sales team performing far below potential? Don't let excuses for poor performance hold your organization back. Follow these nine tried and true steps to help your salespeople, and your business, excel.
http://www.businessknowhow.com/marketing/
winslsorg.htm


EZINE AD CAMPAIGN - PLACING ADS
When you advertise in an ezine, there are four steps the reader (your prospect) has to take before a sale is made. Understand those four steps and maximize your chances of the reader making it all the way to the purchase.
http://www.businessknowhow.com/marketing/
ezinead2.htm


INCREASE PRODUCTIVITY AND RETENTION
With the belt-tightening of recent months, you are probably tempted to cut down on training and development. But if you want to retain your employees and keep their productivity up, you might want to rethink that position.
http://www.businessknowhow.com/manage/
higherprod.htm


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PRINT-ON-DEMAND EMPLOYMENT AND RECORDKEEPING FORMS
Hiring a new employee? We've got forms, in Microsoft Word
format, that will help you comply with the laws. Buy the
package once and print the forms from your own computer
whenever you need them. Price: $19.95.
http://www.businessknowhow.com/store/
employmentformspackage.htm
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DOT COM CRASH
Since January of last year, 435 Internet-based companies have folded. More than half of these closures occurred this year alone. The effects are far-reaching, even blamed for the current economic downturn. So whose fault is it anyway?
http://www.businessknowhow.com/manage/
dotcomcrash.htm


THE SECRET TO BUSINESS SURVIVAL
If you read last week's feature, you know that your employees are the lifeblood of your business, and keeping them satisfied will help your business flourish. Here are the top ten tips for attracting, motivating, and retaining the right employees.
http://www.businessknowhow.com/manage/crisisside.htm

ARE YOU BELIEVABLE?
Trust is a major factor in whether or not a customer will buy your product or service. If your claims are outrageous or lacking credibility, your customers will lose confidence. Read this article for three techniques that can work with any marketing method -- even the Internet.
http://www.businessknowhow.com/marketing/
believable.htm


EZINE AD CAMPAIGN - SELECTING AN EZINE
So you've decided that advertising your product in an ezine is the way to go. How do you know which ezine is best for you? First you need to learn about the different types of ezines and ad structures, then you can make an informed decision.
http://www.businessknowhow.com/marketing/
ezinead1.htm


DOT COM PERSPECTIVE
Amid the stories of the dot com demise, there is a hidden stream of positive reports showing a growing base of Internet consumers willing to spend ever greater amounts online. It's trendy right now to report on the dot com doom, but, in reality, the dot com boom is just getting started!
http://www.businessknowhow.com/manage/netgrowth.htm

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Get top-rated Business Plan Pro software for
20% off list price. Find books and other products
to grow your business, as well.
http://www.businessknowhow.com/store/products.htm
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

SPONSORSHIPS AND ADVERTISING SPACE AVAILABLE
The Business Know-How Newsletter and web site, together, already reach tens of thousands of small and home-based business owners each month. In the coming weeks and months, we will be further expanding our site, adding more content, and providing more opportunities both for corporate sponsorships and for lower-cost targeted advertising. If you sell to small businesses and home businesses, contact us now for information about advertising on our expanded site.

PUT BUSINESS KNOW-HOW(sm) ON YOUR SITE
Selected articles from Business Know-How are now available for licensing. If you are interested in putting Business Know-How articles on your site or in print publications, send email to Licensing@businessknowhow.com. Please tells us how many visitors per month you receive (or what your print circulation is).

TELL A FRIEND
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