Business Know-How ® Small Business Newsletter
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Practical strategies for growing businesses and careers

In This Issue

• Writing Short Ads That Really Work
• Reach vs. Frequency
• Overcoming Shyness
• How to Cure the Verbal Virus

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Writing Short Ads That Really Work
Do you struggle with how to fit your whole sales pitch in a small amount of space, such as in a postcard mailing, pay-per-click search engine listing, or even a yellow pages ad? Making short copy produce results is easier than you think. Details >>

Reach vs. Frequency
Which marketing campaign do you think would get better results: the one that contacts 100 customers one time, or the one that contacts 25 customers four times? Your expenses are nearly identical for both campaigns, but the results aren't. Details >>

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Overcoming Shyness
Having a shy disposition can be hurtful to your career, especially if you're the "new guy." Career advice columnist Sue Morem offers these tips for warming up to your coworkers. Details >>

How to Cure the Verbal Virus
Verbal viruses are meaningless fillers that speckle our speech, distract from our message, drain our impact and annoy listeners. Here's a five step treatment plan. Details >>

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