Business Know-How ® Small Business Newsletter
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Practical strategies for growing businesses and careers

In This Issue

• High Response, Low-Cost Marketing
• Turning Web Site Traffic Into Sales
• The Human Costs of Downsizing
• Debunking a Few Business Myths

Which Words Spark a Buying Reaction
in Your Specific Customers?

Discover the 4 personality types and how to get each to respond to your copy. Boost your sales and your search engine rankings when you download the Step-by-Step Copywriting Course.

High Response, Low-Cost Marketing
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them, if you apply these four little-known postcard marketing secrets. Details >>

Turning Web Site Traffic Into Sales
No matter how well your web site ranks in the search engines, the added traffic that comes with high rankings is useless unless you're making sales, too. Details >>

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The Human Costs of Downsizing
Downsizing is never an easy decision. There is an inherent conflict between protecting the company’s interests and that of employees. This balancing act can be a real dilemma for an organization as it tries to insure its long-term survival, and its desire to protect the welfare of its employees. Details >>

Debunking a Few Business Myths
Without a score card, we experience the current economic news as an onslaught of sky-is-falling doom and impending catastrophe. Yet much of the disturbing news may actually represent positive trends, and some of the encouraging developments may hold dark linings. Details >>

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