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November 2, 2004

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • True Story Marketing
  • Running the Family Business
  • Book Excerpt: How to Grow When Markets Don't
  • Overcoming an Employment Gap
  • Get 2 audiobooks for 99 cents!
    Make the most of every minute in the car, at the gym and on the go. Listen to the books you haven't had time to read. Choose from best-selling fiction, business and motivational titles.

    True Story Marketing
    People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. So how do you convince them you're telling the truth about your product? Tell them a story.

    Running the Family Business
    Immigrants who come to America and launch a business have the right idea in their approach to running an enterprise - they get the whole family involved. Mom, dad, the grandparents, even the kids all pitch in to make sure the business is a success.

    Discover How to Promote Your
    Business on a Shoestring
    Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you? You can attract more new customers, sell more to existing customers, and bring back your customers more often -- no matter what product or service you sell.

    Book Excerpt: How to Grow When Markets Don't
    In a world of product saturation and market turmoil, can your company achieve double-digit growth? Absolutely!

    Overcoming an Employment Gap
    If you've been unemployed for a while, hiring managers may view your experience as outdated. Your resume is your door-opening ticket to job interviews, but not if it throws up red flags. Here's how you can handle an employment gap on your resume without fudging the numbers.

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