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December 30, 2004

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • Have a Meaningful and Fulfilling New Year
  • Identifying Your USP (Unique Selling Proposition)
  • Put Show Biz Into Your Trade Show
  • Afraid of Failure
  • Help Business Know-How Help You
  • Safety and Emergency Posters

    The Business Know-How Solutions Store now has a selection of safety posters available for order. The colorful, laminated posters include posters covering CPR, Emergency First Aid, HAZMAT, Choking, Bloodborne Pathogens and more.

    Have a Meaningful and Fulfilling New Year
    Traditional goal-setting methods advise you to pick a goal "out there somewhere" and then suggest you plan how to get there as quickly and painlessly as possible. Unfortunately, life doesn't work that way. Here are some ideas on how to move forward in the best direction for you this new year.

    Identifying Your USP (Unique Selling Proposition)
    One of the keys to successful marketing is knowing what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than the other guy. Here are 7 steps to help you identify your USP.

    Discover How to Promote Your Business on a Shoestring

    Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you? You can attract more new customers, sell more to existing customers, and bring back your customers more often -- no matter what product or service you sell.

    Put Show Biz Into Your Trade Show
    The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. Here are seven ways you can do just that.

    Afraid of Failure
    One of the biggest obstacles to starting your own business is fear of failure. But without taking that first step, you'll never know if your idea would have been a success.

    Help Business Know-How Help You
    Business Know-How has grown tremendously over the last year. The growth is great - keep referring your friends! - but because our audience has gotten so much bigger over the last year, we'd like to be sure that we are still addressing the needs and interests of the majority of our readers. Therefore, we'd appreciate it if you could take a couple of minutes to take our Business Know-How survey.

    The information we gather will be used to help plan our direction for 2005. All survey responses are completely confidential. We do not capture names or email addresses.

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    Participate in Our Online Community Discussions

    Do you have a question about running your business? Want to share your concerns or expertise, or just vent? Stop by the Business Know-How message boards daily to talk with other Business Know-How visitors. We'd love to hear your thoughts and concerns. Business Know-How Message Boards.

    If you have legal questions (business or personal) bring those to our legal web site, LegalKnowHow.com.


    About Business Know-How

    The Business Know-How newsletters and web sites together reach more than 100,000 individual small business owners and professionals each month. Business Know-How is a registered trademark of Attard Communications, Inc. For information about Business Know-How or about advertising on Business Know-How contact attard@businessknowhow.com.

     
     
     
     

     

     

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