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Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com
Practical strategies for growing businesses and careers
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Time for New Labor Law Posters?
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Do you have the latest federal and state labor law postings
hanging in your workplace? Many state posting requirements as
well as some federal required notices were changed in the past
year. If you haven't updated your labor law posters recently,
do it now to avoid fines.
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Target Marketing: Know Your Customer Or Else |
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Marketing your business isn't as simple as broadcasting your
ads to anyone who will listen. To get top results, you have to
know your customers and zero in on the best ones for your
business. Here are three reasons why target marketing works
and an exercise to help you define your target market.
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7 Offline Website Promotion Tips |
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Promoting your website offline is just as important as an
online marketing campaign. So what can you do to get your
website address in front of your prospects who wouldn't
otherwise know about your site? Here are seven offline
marketing avenues you'll want to explore.
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Cut Your Postage Cost |
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Save time and money with the new mailstation (TM)
postage meter. F*ree trial and $50 in postage coupons.
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Book Excerpt: Bait and Switch |
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Barbara Ehrenreich's Nickel and Dimed explored the
lives of low-wage workers. Now, in Bait and Switch, she
enters another hidden realm of the economy: the shadowy world
of the white-collar unemployed. Bait and Switch
highlights the people who’ve done everything right, yet have
become repeatedly vulnerable to financial disaster, and not
simply due to the vagaries of the business cycle.
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Small Business Hard Hit By Federal Regulatory Compliance
Burden |
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America’s smallest firms bear the largest per employee burden
of federal regulatory compliance costs, according to a recent
study released by the Office of Advocacy of the U.S. Small
Business Administration.
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Learn How to Win and Keep Big Customers
How do you get big businesses to do business with small
companies like yours? How do you land those elephant-sized
customers, and then keep them? Now, there’s a whole line of
products to answer your question.
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