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September 22, 2005

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • Target Marketing: Know Your Customer Or Else
  • 7 Offline Website Promotion Tips
  • Book Excerpt: Bait and Switch
  • Small Business Hard Hit By Federal Regulatory Compliance Burden
  • Time for New Labor Law Posters?

    Do you have the latest federal and state labor law postings hanging in your workplace? Many state posting requirements as well as some federal required notices were changed in the past year. If you haven't updated your labor law posters recently, do it now to avoid fines.

    Target Marketing: Know Your Customer Or Else
    Marketing your business isn't as simple as broadcasting your ads to anyone who will listen. To get top results, you have to know your customers and zero in on the best ones for your business. Here are three reasons why target marketing works and an exercise to help you define your target market.

    7 Offline Website Promotion Tips
    Promoting your website offline is just as important as an online marketing campaign. So what can you do to get your website address in front of your prospects who wouldn't otherwise know about your site? Here are seven offline marketing avenues you'll want to explore.

    Cut Your Postage Cost

    Save time and money with the new mailstation (TM) postage meter. F*ree trial and $50 in postage coupons.

    Book Excerpt: Bait and Switch

    Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Bait and Switch highlights the people who’ve done everything right, yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle.

    Small Business Hard Hit By Federal Regulatory Compliance Burden
    America’s smallest firms bear the largest per employee burden of federal regulatory compliance costs, according to a recent study released by the Office of Advocacy of the U.S. Small Business Administration.

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    Learn How to Win and Keep Big Customers
    How do you get big businesses to do business with small companies like yours? How do you land those elephant-sized customers, and then keep them? Now, there’s a whole line of products to answer your question.

     

     

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