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September 27, 2005

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • 10 Common Postcard Marketing Mistakes to Avoid
  • Customer Service is Not a 4-Letter Word
  • Should You Raise Your Prices?
  • Book Review: Potter Springs
  • Time for New Labor Law Posters?

    Do you have the latest federal and state labor law postings hanging in your workplace? Many state posting requirements as well as some federal required notices were changed in the past year. If you haven't updated your labor law posters recently, do it now to avoid fines.

    10 Common Postcard Marketing Mistakes to Avoid
    Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response. Avoid these ten common mistakes to be sure your postcard mailing is a success.

    Customer Service is Not a 4-Letter Word
    Exceptional customer service is getting harder and harder to come by. That presents a tremendous opportunity for any service business willing to make the effort. If you offer outstanding customer service, you'll win loyalty and referrals from your customers that are impossible to buy.

    Cut Your Postage Cost

    Save time and money with the new mailstation (TM) postage meter. F*ree trial and $50 in postage coupons.

    Should You Raise Your Prices?
    If you read Part 1 of this article series, you already understand how adjusting your prices up or down can dramatically affect your bottom line - and not always in ways you expect. But before you start changing your prices, you need to develop a pricing strategy.

    Book Review: Potter Springs
    Young minister Mark Reynolds has every reason to be optimistic: he’ll likely be promoted to senior minister at the largest Baptist church in Houston, and he’s deeply in love with his fiancée--the lovely, independent Amanda. But his dreams and reputation are shattered when he learns that Amanda is pregnant.

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    Promote Your Business on a Shoestring
    You can attract more new customers, sell more to existing customers, and bring back your customers more often with help from the Small Business Marketing Bible.

     

     

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