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September 29, 2005

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • 3 Pay-Per-Click Search Engine Marketing Mistakes
  • What's Your Business Model?
  • Get More Customers by Getting Organized
  • The Best Managers Are Leaders Too
  • Discover How to Promote Your
    Business on a Shoestring

    Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you? You can attract more new customers, sell more to existing customers, and bring back your customers more often -- no matter what product or service you sell.

    3 Pay-Per-Click Search Engine Marketing Mistakes
    The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Here are the 3 most common mistakes search engine marketers make in their PPC campaigns.

    What's Your Business Model?
    If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren't earning enough to pay their bills. On the other hand, there are some who have plenty of time on their hands but also earn quite a bit of money. The difference in the two groups is their business models.

    Do It Yourself Email Marketing

    Create and deliver professional email newsletters and promotions to your permission-based list. Add your unique content to one of the dozens of professional templates and Constant Contact does the rest. Includes custom sign-up form, list hosting, management and campaign reporting.

    Get More Customers by Getting Organized
    When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? The answer is simple: develop and use a contact management database.

    The Best Managers Are Leaders Too
    Just because the boss's name badge says "manager" doesn't mean he's a good leader. The lack of true leadership in the workplace creates an incredible opportunity for supervisors and their companies to set themselves apart. Find out what makes a good leader by learning the 5 "C's" of Leadership.

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    Marketing & Financial Research - Fast and Affordable
    Research your market. Get key planning statistics. Over one million local and national industry profiles online! Newly updated.

     

     

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