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November 30, 2005

Business Know-How ® Small Business Newsletter
http://www.businessknowhow.com

Practical strategies for growing businesses and careers

In This Issue
  • 6 Cures for Cranky Customers
  • Want to Sell More? Try Making Friends
  • Marketing Strategy: Give Old Products a New Twist
  • Ben Franklin: America's Original Entrepreneur

  •  
    Time for New Labor Law Posters?

    Do you have the latest federal and state labor law postings hanging in your workplace? Many important state and federal postings have changed in the last year. If you haven't updated your labor law posters recently, do it now to avoid fines.


     
    6 Cures for Cranky Customers
    Are you doing everything you can to make sure your customers have a positive experience and leave happy? If there's a chance you're not, here are six things you can do about it.

     
    Want to Sell More? Try Making Friends
    Being a good salesperson takes more than knowing the product and being able to overcome objections. The key to making more sales is in the sincere interest and care you show to your customers.

     
    Discover How to Promote Your Business
    on a Shoestring

    Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you? You can attract more new customers, sell more to existing customers, and bring back your customers more often -- no matter what product or service you sell.


     
    Marketing Strategy: Give Old Products a New Twist
    How can you get consumer attention and a high price for a product that's become a commodity? How do you get consumers to choose your expensive product instead of the cheap store brand when there's no difference in quality between the two?

     
    Ben Franklin: America's Original Entrepreneur
    Ben Franklin is the story of America’s first entrepreneur, taken from his own words, adapted for today’s business reader. It deciphers the colonial context of Franklin’s autobiography and clearly presents his observations and experiences in the business world in ways that modern readers can appreciate and apply.

     

    Read a review and an excerpt here ...


     
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