The 14 Commandments of Creating
a "Wealth Pulling" Niche!
by Roy J. Primm
"Niches are like bathrooms; you never
notice one until you need it."
-Primm (The Niche Man)
Fact: The person who finds or creates a special niche, gets the cream
of our societies financial rewards. Whether you're Bill Gates or Joe
Average.
The niche, and the person who creates them, is the main factor that
separates one product from 15 others.
It's shocking at how few books are written on the subject of creating
niches. Niches are what all-successful products, and services have in
common-without exception. It's my pleasure to share this with you today.
To out-niche your competitors you must focus on these "14 commandments"
of niche creation at all times. Observe the ones you apply to your
business, product, or service - and watch your sales soar.
The 14 principles of creating a niche are as follows (in alphabetical
order):
1. "The Principle of Adaptation" - The simplest way to create a new
idea is to do what others in another business or industry are doing. Next,
see if you can adapt it to your own business, product, or service.
2. "The Principle of Addition" - Can you add something extra to your
product or service that your competition doesn't have or isn't doing?
3. "The Principle of Combination" - "What positive elements can you
combine from another product or service to make yours better?" A candy bar
did it with simple peanut butter and chocolate, and made a successful new
product. So can you.
4. "The Principle of Customization" - Can you find little ways to
personalize a part of your product or service? That's a quick, easy, and
cheap way to create niches. Can you make your product or service more
personal and less cookie cutter?
5. "The Principle of Ease and Convenience" - Can you find more ways to
make your product or service easier and more convenient to buy, use, or
own? Then you'll have a strong niche.
6. "The Principle of Elimination" - What negative or inconvenience can
you eliminate for your customer, with your product or service. People not
only pay for more they'll pay for less. Less irritations, less waiting,
less inconveniences.
7. "The Principle of Enlargement" - Do people like your service or
product? Then it's a sure-fire bet there is a segment of your market that
would like even more of it. Can you super-size something?
8. "The Principle of Entertainment" - From cradle to grave, we all have
this inner urge to be entertained, amused, or fascinated - especially
before we spend our money. A relaxed customer spends more. Find little
ways to amuse customers before, while, or after they buy your product or
service.
9. "The Principle of Longevity" - It's making some feature of your
product or service last longer. It can also include making a positive
experience or feeling last longer. If you can do either, you will have a
niche that's hard to match.
10. "The Principle of Portability" - People hate to be tied down. So,
if your product allows people the freedom to use your product or service
in more than one place, that's a powerful niche.
11. "The Principle of Reduction" - If you sell a product or service, is
there any way to reduce a certain feature to make it more convenient? More
portable? Or easier to use? Can you reduce it and make it more affordable
for another type of customer?
12. "The Principle of Reversal" - Look at what features or services
your competition is offering or not offering and reverse them. If they
close on weekends, can you be open? If they cater to seniors, target more
young people. Or if they cater to high-end customers, target more low-end
volume customers etc? The list is endless.
13. "The Principle of Safety" - If you can show others how your product
or service can add safety or reduce risk, you'd have a powerful niche.
People hate to experience loss, feel insecure, or waste money. Try to
think of little ways you can help people avoid the above with your product
or service.
14. "The Principle of Speed" - You should always be thinking, "What can
I do faster than my competitors-without reducing quality?" Can you fill
your orders faster? Can you give faster service? Can your product get
faster results? Can you resolve customer issues faster? Think speed!
By following the above suggestions, you'll be able to create powerful
money-making niches. And leave your competition in the dust.
From the ebook "14 Ways To Create A Niche - And Grow Rich!"
Available instantly at
www.booklocker.com/books/1015.html
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