Avoid both pitfalls by carefully defining your research objectives at the start of the project. Write a simple, one- or two-sentence statement describing what you want to research and what you want the research to accomplish. Instead of “Research our competitors,” for instance, write: “Find out how ABC company is marketing its line of purple widgets and evaluate the impact on our company if we adopted the same techniques."
To get the project moving, make a list of questions you’ll need answered to complete your research and assign each question an "answer by" date. To complete the research project, answer the questions one by one. Organizing the work in this way will keep the research on target and help you get it completed on schedule.
Looking for research data to benchmark your business results? Here are two helpful sources:
http://factfinder.census.gov/
http://www.businessknowhow.com/Startup/marketresearchreport.htm
© 2006 Attard Communications, Inc. May not be reproduced without permission. For information contact sales@businessknowhow.com