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Web Site Planning Checklist by
Janet Attard Every decision you make about your web site should be focused
on what you want to achieve by having a web site. To avoid spinning your wheels
or spending money on services you don't need, list the
capabilities you want your the site to have and consider the cost factors
associated with those capabilities. Among the points to consider are: What do you expect to accomplish with your web site? Who do you expect to use it? Customers? Vendors?
Employees? How many visitors per day, week, and month do you
expect? How will you advertise and promote the site to get
people to use it? Who will do the marketing? What capabilities (online ordering, live chat, message
boards, databases, audio, video,
etc.) will you need? Will you have an online catalog? How many items will you include? How many sizes and colors or other variations will be
involved? Where will the photography and copy come from? How often will you have to update the web site? Who will do the updates? Who will design the web site? What will it cost to design the web site? What will it cost to host the site (store the files and
make them available on the Internet)? Will your current merchant account allow you to sell on
the Internet? Will it allow you to automate transaction entry so that
you do not have to retype all the data your customer enters online? What it will cost to advertise
and promote the web site? What will it cost to make changes on your web site? Will you have to hire employees to manage your web site? How many sales or
leads will you need to break even on costs? What sale volume do you expect to achieve on the web? How much income, if any, do you expect to make from the
sale of advertising on your site? Who will sell the advertising space for you? How soon do you need to reach your goals? Use the answers to these questions to determine what it will
cost to build the site and maintain it. Then compare your costs to the
results you hope to achieve and determine if the cost will justify the results.
Copyright 2004, Attard Communications, Inc., all rights
reserved.
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