If you've ever self-published a book or had one published by a traditional publisher you know that your work doesn't end when you've completed the writing. Nor does it end when the final, proofread version is formatted and uploaded to Kindle or gets sent off to production by your publisher. If you want your book to get read, you'll need to move on to the next important part of the process: marketing your book.
If you're like most authors, that's the hardest part of your work. Even if you have some familiarity with marketing, marketing requires a lot of time and effort. There are so many options to consider. Where do you begin? Where should you promote the book? What should you say, and how should you say it? (Writing marketing copy requires a different approach than writing the text of a fiction or nonfiction book.) What shouldn't you do? How can you get it all done?
Finding the answers to those questions – and more importantly – developing an efficient process for marketing your book is the subject Online Marketing for Busy Authors; A Step-by-Step Guide, a book I highly recommend for authors.
The book (which was sent to me for review) is written by Fauzia Burke, who is the founder and president of FSB Associates, a firm which has been specializing in online book publicity for more than 20 years.
What I like most about Online Marketing for Busy Authors, is that the book does exactly what the cover states: it gives you a step-by-step guide for promoting your book. It covers all the important phases of book marketing from knowing your audience, deciding on your goals, and building your brand to spreading the word and managing your expectations.
The book is only 144 pages long – ideal for authors who don't have a lot of time to spare. It mixes a combination of how-to text with questions, forms, and checklists to help you develop a workable marketing plan that focuses on your most likely customers – and how to reach them and motivate them to buy your book. You'll also find a number of insider tips scattered throughout the chapters. The book will serve you well whether you are a self-publisher, or are having your book published through traditional channels.
Note: if you purchase the book through the links on this page, Business Know-How will receive a small commission.