Creative Marketing with Postcards

by Larry Baltz

Postcards are cost-effective and six times more likely to be read than a direct mail letter. Learn how to make the most of them for your business.

Yes, you're right, there's nothing new or creative about a postcard. But how about being unique in the way you use them?

Most business owners don't use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved.


However, postcards are so cost-effective they can be a high-frequency weapon. And because they are 6 times more likely to be read that a direct mail letter, they are also a high-impact weapon. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace.

Best of all, postcards have a high recall by recipients for two reasons:

  • The use of color or a picture provides a visual that is easily remembered
  • Postcards are intimate by nature and are much more personal

The real power of a postcard though is repeatability. One side of the card is your "billboard". Ideally you want to print a headline that screams value - the single most important benefit you provide your prospects. Adding a photo and some color with the headline is also important.


The other side can contain a message specific to an individual mailing. And you can also add a handwritten message, signature, and address to personalize your mailing. And every time you mail a postcard, your prospect sees your value statement.

A scheduled campaign is the next step. Mail one every two weeks for two months. Or mail one a month for six months. Postcards work well in tandem with other marketing weapons like e-mails, telephone calls, and personal visits. Establish a frequency that fits your product and your offer and stick with it. You'll be top-of-mind in your prospects eyes for very little money.

An effective postcard marketing strategy: state your value; repeat it; repeat it again; keep doing it. It's pretty simple.

Larry Baltz runs a company called More Sales - More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert.  Visit his web site at

Free small business newsletter
Get great business ideas and advice like this sent to you in email twice a week.
Subscribe to the free Business Know-How newsletter. 
Enter your primary email address below


Follow Us and Share