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Website Design, Navigation and Usability

Are visitors to your website leaving without filling out a lead form or making a purchase? Are they missing important information you want them to find? The tips in the articles below will help you get better results from your website.

Other Internet Marketing Topics

Looking Good on the Web
Just putting a site on the web doesn't mean anyone will find it. And worse, it could be driving people away if it isn't designed well. Here are some success secrets we've uncovered.

Finding and Working with a Web Developer
You'd like to finally get a website built, or to have your current site redesigned. How can you find and work with a web developer who will get your site built quickly, professionally and at a reasonable cost? Here are 14 suggestions.


Who Owns Your Logo or Copy?
When you pay someone to create a logo or other work, you expect to own the rights to what you purchased. But under copyright law, you may not be the owner. Here's what you need to know to gain the rights to work you pay for.

Understanding Web Site Stats 
Learn what all those statistics and graphs mean about your site's performance and how it can be improved.

Do These 5 Things to Your Website and Attract More Clients
Once someone has arrived at your website, what are you doing to get them to stay and become your customer? Here are five changes you can make to your website that will help you turn more visitors into buyers.

Convert More Prospects into Customers by Avoiding This Mistake
One of the most important goals of a business-to-business website is to capture visitors’ contact information. Yet there is a huge barrier standing in the way. It’s your web form. Chances are you’re asking for too much information, and running off prospects in the process.

How to Keep Online Shoppers from Abandoning Their Cart
Are your online customers abandoning their online shopping cart before they complete their purchase? If so, you're not alone. Here are several things you can do to reduce lost sales.

10 Ways to Increase Your Order Form Response
Your order form is the place where prospects have to make a commitment to you - either to register, request more information, or make a purchase. That makes it one of the most likely places for customers to get cold feet and abandon your site. Here are ten things you can do to make sure your order form isn't scaring customers away.

Cures for 10 Common Web Writing Mistakes
Sometimes it’s difficult to communicate what you know about your company in a meaningful and direct way. When you’re planning the content for your Web site, watch out for some of the most common writing mistakes and find out how to make your words speak volumes.

Video Marketing for Small Business
The use of online videos in small business marketing has become an increasingly popular strategy.  Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. Adding video marketing to your marketing strategies can be fun and easy. Here are some tips to help.

Choose a Color Palette for Your Web Site
Communicate your value to customers with colors, images, words and other media.

Long-Copy Sales Letters: Do They Really Work?
How do super long web pages with the price of the product at the bottom of the page result in sales?

Great Web Sites for Consultants
A consultant's web site must play an integral role in marketing the practice to new and existing clients.

4 Simple Tips for Creating a Compelling Offer
When it comes to advertising, it pays to be direct. Here are four tips for creating strong, compelling ads.

Writing Tips for Your Web Site
Advertising may be part of the overall solution to the challenge of building revenue through the web site.

Write Better Web Content 
An attractive, professional-looking site is important, but content is king. Learn to create effective content for the Web.

3 Strategies to Improve Web Site Conversions 
Here are three things you should do to make sure your site not only ranks well, but also sells well.

Great Web Sites for Consultants
A consultant's web site must play an integral role in marketing the practice to new and existing clients.

Increase Web Site Traffic with Compelling Page Headlines
Create web page headlines that rank high in search engines and attract the right kind of visitors to your site.

10 Tips for Bloggers
Want to get more people reading your blog? Here are 10 simple guidelines that will increase your exposure.

Improving Your Web Site Conversion Rate - Part 2
Learn about measurement software tools and what you should test and tweak to improve conversion rates.

How to Improve Your Web Site Conversion Rate-Part 1
Find out what a conversion rate actually is, how to stand out from your competitors, and more.

Writing Tips for Your Web Site
Advertising may be part of the overall solution to the challenge of building revenue through the web site.

Website Checklist
Updating your web site or planning a new one? Having an attractive, sales generating site while staying under budget is probably at the top of your mind. Here is a 26-point checklist you should use before hiring a web designer.

Find the Leaks in Your Order Form
You spend a lot of money enticing people to your Web site, so it’s vital that you devote just as much attention to getting them to complete a purchase. Poor sales conversion rates are the bane of many businesses, but web analytics can help isolate where the leaks are so you can make improvements to your order process.

Product Descriptions that Sell
Product descriptions are one of the most important parts of an ecommerce Web site. They can help you reach your two main business goals: To increase sales and decrease returns. Here are some tips to help you write product descriptions that sell.

Web Site Usability Checklist
How can you get prospective customers to stay at your site instead of clicking away? A lot will depend on the set up and how easy it is for customers to find what they are looking for. Take a look at this web site usability checklist and make sure you're doing all you can to keep customers where you want them -- at your site instead of the competition's.

5 Tips for Using Syndicated Content on Your Web Site
Using syndicated content on your Web site can be a great deal, especially if it’s free. But of course, there’s a catch. To maximize the benefits and minimize the risks of using syndicated content on your Web site, follow these five tips.

How to Get the Most from Your Template Web Site
A template-based Web site gives you the freedom to focus on your Web site content. With the design taken care of, you can pour your energy into perfecting the elements that make the Web site your own—the words and images. Here are five tips for making the most of your template-based Web site.

Choose a Color Palette for Your Web Site
Long before you get to the nitty gritty technical details of building a web site, you have the fun task of choosing a color palette. Use these tips and resources for choosing the right colors for your web site.

Create a Call to Action on Your Web Pages
You’ve penned the perfect headline for your web page. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action?

10 Ways to Make Your Web Site Answer Customer Phone Calls
As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site--saving time for you and your customers. Here are 10 ideas for how to tweak your Web site to handle some routine calls.

12 Common Web Design Mistakes
Web design mistakes can have a tremendous negative impact on business growth. At best, they upset your prospects. Worse, though, is you lose them forever. Here are 12 common web design mistakes you must avoid to please your visitors and grow your business.

Make It Easy for Customers to Choose You
When visitors come to your site, they are looking for a reason to buy from you. Do you know what makes your company stand out from the competition, and do you tell your visitors about it?

Could Your Website Get You Sued?
The answer is "Yes!" Even if you don't slander anyone in your blog or steal anyone else's work, what's on your website - or maybe what's NOT on it could get you sued. Here are the top 10 legal faux pas you should avoid.

Building a Web Site? Ask These 7 Questions First
These days, folks who claim to know how to design a web site are pretty easy to come by. In fact, you probably know someone whose teenager can do it for you cheap. But before you hire your neighbor's kid to do the job, ask yourself these marketing questions.

Getting Custom Programming Done Right
Thinking of having a program or web application designed or customized for your business? If you've ever undertaken such a project, you know how easily it can get out of hand. These tips can help you ensure the final product actually does what you need for it to do.

The Benefits of a Benefit-Rich Headline
A strong, enticing headline is the single most important element of your Web marketing copy. It is the opening statement and first impression you make. Learn how you can build your web business with a benefit-rich headline.

Successful Web Sites Don't Set Out to Sell
What's your web site's purpose? Is it to sell as much of your product as possible, or is it a tool to help guide your potential customers? Your answer may determine the success of your web site. 

How to Write an Effective Landing Page
The first page your visitors see when visiting your site from an email you've sent them determines whether they stick around and buy or get bored or frustrated and leave. Use these seven tips to create a landing page that will entice them to stay.

Selling Through Your FAQ Page
By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales.

Do You Make It Easy?
Marketing brings customers in and customer service deals with making them happy. But, what elements are in place to make it easy for your customers to buy? Nearly one-third of all online customers are lost because the ordering or payment process is redundant or too difficult. Make it easy for customers to purchase by improving their ordering experience.

Is Your Website Violating Trademark Law?
Before you sneak that trade name, or that of your competitor, into your web site's meta tags, better check with an attorney! Use of trademarked material on your web site in order to increase traffic could be an invitation for a law suit.


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