Social Networking - 5 Keys To Success

by Dean Mercado

As a business professional, Social Networking can be your biggest boon… leading to new connections you may have not been able to make any other way – without great difficulty that is; Or, it can be your biggest bane… enticing you to continuously waste your most precious commodity, your time.These five tips will help you avoid the pitfalls and make your online Social Networking efforts a success. 

1. Personalize Your Invitations to Connect

Just because you can hide behind your computer doesn’t give you an excuse to be lazy. Give people a reason to want to connect and network with you. Don’t send dry and impersonal invites to connect … ever! I don’t care who you’re looking to connect with. In my opinion, because of its already built-in cold nature, social networking requires even more personality and vitality injected into it, than traditional offline networking.


2. You’ve Got to Give In Order to Get

Nobody likes to hang out around the proverbial “taker”. You know… the type of person you don’t pick up the phone for when they call… thank you Caller ID! So to make sure you don’t end up like our friend “taker”, always be on the lookout for, as Dr. Stephen Covey says in his much heralded book “The 7 Habits of Highly Effective People”, opportunities to make deposits into the personal bank accounts of others.


3. Think Quality, Not Quantity

Social Networking shouldn’t be a popularity contest to see who has the most connections. You’re better off having fewer mutually lucrative and beneficial relationships than having tons of connections that bear no fruit.


4. Be Authentic

Nobody likes a liar… a cheater … a fake… a phony… or whatever you call someone who presents themselves as something they’re not. Be true to yourself and others and your natural magnetism will shine through. And it’s that magnetism that brings stronger more genuine connections that can really bring results. Yes we can all improve our game a bit here or there but, trust that you’ll bring more to the table when you’re being yourself.


5. Open the Door and Let Them In

The more you’re willing to share about yourself, the more parallels others can draw between you. These parallels can serve as a great stimulus for conversations to begin. Having things in common certainly helps break down comfort-level barriers. People tend to be more willing to connect and engage in conversations with others who share similar backgrounds, experiences, tastes, hobbies, et cetera. So be willing to share a bit about you. Just be careful not to share anything you wouldn’t want everyone in the world to know because once it’s posted online, it’s available to all to see.


Dean Mercado is an Internet marketing coach, strategist, author, and speaker with Long Island based Online Marketing Muscle. Visit the website at
Free small business newsletter
Get great business ideas and advice like this sent to you in email twice a week.
Subscribe to the free Business Know-How newsletter. 
Enter your primary email address below