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Content marketing is important whether you sell products online, advertise your brick and mortar store on the Internet, or make money from advertisers who pay to be on your website. Don't sabotage profits by making these content marketing mistakes.
What should you put in your Twitter profile to make the best impression and get more followers? These 10 tips can help you make the most of those 140 characters.
Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these eight tips.
Price objections can take you off guard, especially when you thought the sale was closed. Find out the real reason customers sometimes think your prices are too high.
The hope of a bonus check is no longer enough to keep employees motivated. Here's the trick to getting engaged employees to do their best and unengaged employees to start caring.
Can customers find you when they are looking for what your business sells? These 8 publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.
You spend a lot of money recruiting and training employees. Are you unknowingly making them want to quit with small, seemingly insignificant slights? Find out how to identify and stop these microinequities before they harm your business.
If you're sending promotions to people who aren't interested in your offers, you're wasting your efforts and making yourself look like a spammer. Here's how and why you should get permission from your subscribers.
Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven surprisingly common website mistakes.
Some 87 percent of businesses fail to execute their strategy each year. Here, author Dan Prosser explains why—and offers eight startling insights into human interaction, the hidden forces that drive leaders, and the astonishing power of the conversations we enable and nurture.
Apple Pay is becoming more and more accepted, and soon customers will expect your business to be able to process Apple Pay transactions, too. Learn how the technology works and find out what kind of equipment you'll need.
Accepting credit cards in your local small business? Read these important facts about the new EMV Chip cards and why you need to accept them even though it means buying new equipment.
When you started your business, you had to do everything. But as your business grows, you need to give up the tasks better performed by employees or outside professionals. Here are three areas of your business you should consider delegating.
Lucky business owners usually don't sit around waiting for luck to happen to them. They put themselves in a position to be lucky. Here are five ways successful businesses get lucky.
To keep your website fresh and visitors coming back, you need a constant stream of new content. But coming up with more things to write about isn't easy. Here are 10 tips that can help you generate new content ideas on an ongoing basis.
Using content marketing to attract visitors to your website? Be sure you don't buy into these 16 myths.
Contrary to what you may have read on the internet or seen on TV, free grant money isn't sitting out there waiting to be claimed by small businesses in need. Get the real story about business grants here.
Coupons are often used to attract new customers and entice old customers to come back. At first glance, offering coupons might seem like a great idea. Before you begin discounting, consider these pros and cons.
If you work from home, or are thinking about it, you've probably come across one or more of these myths. Get the real story about working from home here.
No matter what you're negotiating for, the techniques you use are the same. If you want to come out on the winning end, be sure you ask these seven questions during negotiations.
Confused about how to best use email to reach your customers? Get the most out of email marketing for your business with this back-to-basics guide.
Hiring employees can be tricky, and hiring the wrong employee is expensive. Use these five tips to minimize hiring mistakes and get the best employee you can afford.
All the time and money in the world won't make your new business succeed if you fall into one of these six small business startup traps. Find out what they are and how you can avoid them.
Have you outgrown your home office? Here are five signs that you might need to move your business out of your house and into its own space.
Failing at a business isn't the end of the world. In fact, it could be the beginning of a successful new business. Here are ten things you can learn if you've had a business fail.
Need a credit card for your small business? Not all business credit cards are created equally so consider these 8 points when choosing one for your business.
When you've decided to start your own business, it's tempting to quit your job so you can give your new business all of your attention. But at first, you might need the income of your job to make ends meet. Here are five things to consider before turning in your resignation.
LinkedIn is different from other social networks, and you can't use the same techniques there that you do elsewhere. Here are 15 things you want to avoid doing on LinkedIn.
Shark Tank isn't just good entertainment - there are business lessons you can learn from it too. Even if you aren't seeking investors, these six lessons are worth studying.
Want your business to succeed? The first step is to decide what your business goals are and work from there. Here's why goals are so important.
Helping employees under you reach their potential is an important part of your job as a manager. The best way to do that is by mentoring them. In this excerpt from 9 Powerful Practices of Really Great Mentors, learn about the basics of mentoring.
Are you a creative person? Do you enjoy working with your hands? Selling handmade crafts is a great way to earn a living. Here are five craft businesses that have good potential for success.
If you've got a business where you perform services at a client's site, you know how hard it is to keep track of customers, schedule appointments, be on time, do the billing, get paid and maintain good relationships with your customers. A new app, Breezeworks, helps you and your team organize all of that and more right from your smart phone.
Meeting deadlines, billing clients, keeping up with your to do list - all of these things take time and a certain amount of organization to be done properly. These free web apps help you keep up with the demands of your business so you are more productive and profitable.
Employees are quick with an excuse when they've missed a deadline, and they might even believe it's a good excuse. Many times, though, the delay could have been avoided. Here's what you can do about three of the most common excuses you'll hear.
Whether your SMB manufactures guitars, heavy equipment, or foodstuff, the logistics of moving your products safely and on time through your distribution network can be a costly nightmare. Here are tips for better managing the process.
High profile computer break-ins and data breaches have brought to light the need for digital forensics experts - professionals who can track down weaknesses in a computer system's security before criminals discover them. Here are tips for starting a digital forensics business.
If you are fluent in a foreign language, you can earn a living as a translator. Although some translation services are now handled by technology, human translators are still needed for good quality, accurate translation. Find out how to start a translation business here.
Starting an in-home daycare business doesn't require a lot of start up cash or other resources, but to be successful you need to do some research and planning. Find out how to start a home based child care service here.
As indespensible as your cell phone is to your business, just think how much more convenient it would be to have that technology right on your wrist, all the time. Smart watches will make keeping up and staying in touch easier than ever before.
Thinking about starting a bookkeeping business? Bookkeepers are always in demand, and if you are good at organizing financial information, it might be the right business idea for you. Follow these steps to start your own bookkeeping service.
What you wear says more about you than you might realize. Are the outfits you wear to work sending unwanted messages?
Individuals and families are busier than ever, so they're willing to pay for someone to help take care of their dogs, cats and other pets. Here's what you need to know about starting a pet sitting service.
Being able to accurately predict what your sales will be is important for determining when your business will be profitable and if it will need startup funding. But projecting sales without any historical data to go on is difficult. Here's what you need to do to figure it out.
Facebook is making it even harder for you to reach your page's fans without paying to advertise. Before you open up your wallet, make sure you're doing all you can to get your Facebook page's content seen.
Knowing your target market is the best way to be sure your advertising dollars are spent wisely and that the products and services you sell are actually what your customers want or need. Here are six things to help you identify your target market.
Do you have a public relations plan in place for your business? If not, you're missing a huge opportunity to win name recognition and customers. Here's what your PR plan should look like.
Now that the holiday shopping season is over, what can you do to help your business thrive? Here are five areas you should evaluate and tips for keeping your business healthy during the slow season.
New Year's resolutions are often lofty and hard to achieve, setting you up for failure before February rolls around. But meeting your goals is possible, if you take it one step at a time.
Keeping up with all the things you need to do in your many roles as a business owner can be tricky. Here are thirteen free online tools that can help you stay organized and on time.
Working from home is the dream of many would-be entrepreneurs, but it doesn't come without its downfalls. This advice can help you deal with the cons to make your home business a success.
If you really want to get the most out of Twitter, your feed needs to be engaging and interesting. Here are five things you can do to market your business on Twitter more effectively.
Starting a business requires many skills and talents you may not have realized you'd need. Thankfully, there is lots of free help available for your business - everything from business courses, mentoring, and free training. Here's where you can find that help.
Want to make a living writing? One way to do it is by providing content for websites, businesses and individuals. Here's what you need to know to start an online content writing business.
Is your business in danger of a data security breach? Small businesses don't have the resources of big companies but are just as exposed to a potential data breach. Learn how to protect your business with these tips.
You can use data from different areas of your business to see what's working and what's not. Here are three key areas you'll want to study and tips for putting your newfound information to use.
Want to work from home? If you've got administrative skills, a virtual assistant business might be right for you. Here's what you need to know to start your own business as a VA.
Blogging is a high-leverage marketing activity that few business owners are taking full advantage of. Learn how to do business blogging the right way.
Planning to start a business? You're probably wondering just how much money you're going to need to get it off the ground. The simple answer is - well, it's not simple. You can, however, get an estimate of what you'll need. Here's how.
Open office layouts are popular among today's businesses because they supposedly encourage collaboration and save office space. But are they really that beneficial? Read about the pros and cons of open office layouts here.
Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients.
Want to work from home but aren't sure what you should do? This list of 10 home business ideas is a great place to start.
If you aren't using videos to advertise your business, you're missing out. Besides looking at pictures of cats, most people spend a significant portion of their internet time watching videos. Learn how videos can be an effective way to market your business.
Working from home seems like the perfect win-win situation - until you realize just how many different things compete for your attention throughout the day. Here's how you can cut down distractions and work more efficiently when you work from home.
Pinterest has become a proven and reliable social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.
So you've got some extra room in your building and are thinking about subleasing it to offset the cost of your rent. Here's what you need to know before subletting that space to someone else.
Small local businesses can bring in more business and improve sales by communicating and working with each other. Here's how the Alignable social network makes it easier and less time consuming for local businesses both to work together and to manage their social media outreach.
Looking for images to spruce up your website or blog but don't want to spend money on stock photos? Before you fill your site with pictures from Google images, find out why that can get you sued and where you can legitimately get images for your site.
If you want to get very far on Facebook, the first thing you need is a lot of followers. How do you do that? Use this back-to-basics guide for building your Facebook fan base.
Although it might come as a surprise when customers want to haggle, don't be offended. Instead, use these tips to negotiate the best deal for both of you.
What's the hardest thing about starting a business? For many new business owners, it's finding clients or getting customers. This is particularly true if your marketing budget is limited. If you're having trouble finding clients, consider using some these time-tested strategies.
As a business owner you have to have a way to keep track of your income and expenses. This article explains why good records are important and how a good bookkeeping system can help you grow your business.
How can you tell if a business idea is good or bad? And how soon should you abandon the bad ideas? Here are tips for evaluating business ideas and separating the good from the bad.
Your business's accounting is probably the last thing you enjoy spending time on, so why not take a few steps to make it easier? These nine small business accounting tips can help.
How can you tell when a job applicant or employee is lying? Workplace body language expert and author of “The Truth About Lies in the Workplace,” Carol Kinsey Goman offers these tips for spotting liars at work.
A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get for your products, services, or website. Here are four things that you should keep in mind when creating email subject lines.
Are you missing your sales goals? Find out if you or your employees are making any of these sales-killing mistakes.
Many military veterans are looking for civilian jobs, yet employers are hesitant to hire them for a number of reasons. Here's why military veterans are having trouble getting hired, while at the same time can make some of the best employees for your business.
No matter what kind of business you have, you will benefit if people can find your business on Google. Google is typically the first place people search when looking for whatever it is you sell. Here are five things you can do to improve your search visibility on Google.
Is finding the money to support yourself during the early stages of your business holding you back? There's no doubt that some sacrifices will be necessary, but if you're trying to support a family, your choices are limited. Here are seven strategies you can employ to reduce the financial strain of your startup.
The Internet abounds with tools and resources for running a business. Here are 34 free online tools that can help you analyze your website, schedule appointments, invoice customers, and everything in between.
Why do some people succeed, while others fail to reach their goals? Here's one business owner's observations about what successful people do that others don't.
When you're starting a new business, the last thing you want to focus on is failure. But if you address the common reasons for failure up front, you'll be much less likely to fall victim to them yourself. Here are the top 7 reasons why businesses fail and tips for avoiding them.
Are you marketing to millennials? If not you're missing a $2.4 trillion market. Use these tips to understand and sell to millennials and boost your bottom line.
If you sell at craft shows, conventions, concerts, or anywhere you won't have access to your merchant account system, then cell phone based credit card processing could be just the solution you need. Here's an overview of the options available for mobile credit card processing.
Hidden sources of income are all around you, you just have to know where to look. Boost your income and shave expenses with these 20 tips to for making more money.
Although the Internet has forever changed the way businesses advertise, you can still market your business with old school offline marketing methods and get results. Here are seven offline marketing tactics you should give another chance.
How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.
Looking for freelance work? Whatever your expertise, there is probably a freelance market for it. Here are 8 tips to help you find freelance jobs.
Do you want to start a business but don't have much money to spend? It can be done. Starting a service business is often the answer. Here are ten business ideas that can be launched for $500 or less in startup funds.
How truthful is the resume you're reviewing? How can you tell when a job candidate is doing more than a little exaggerating about his or her past experience? Here are six tell tale signs to watch for when an applicant has lied on his resume.
Want a bigger piece of the pie? One sure way to grow your business and increase your market share is by coaxing away your competition's customers.
How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.
What's the hardest thing about starting a business? For many new business owners, the answer is finding clients or getting customers. This is particularly if your marketing budget is limited. If you're having trouble finding clients, consider using some these time-tested strategies.
Do you want to start your own business but don't know what kind of business to start? Here's a mega list of over 300 business ideas plus suggestions for what it takes to succeed.
To get ahead, you need to be able to speak confidently when you're put on the spot. Here are seven steps to follow so you keep your composure and respond well when you're under pressure.
Are you thinking about starting your own business but don't want to be the victim of a get-rich scam? Discover real opportunities right under your nose with these 12 ways to find the right business idea.
There are dozens of credit card processing companies that offer merchant accounts to small business owners. How do you know which one to choose? Here's what you need to know to evaluate and choose the best credit card processing company for your business.