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branding archetypesThe 12 Brand Archetypes: Which One Are You?

What makes your brand special? What makes it stand out? Figure out which of these 12 brand archetypes your business falls into so you can market your business better.

 

millennialsHow to End Generational Stereotyping in Your Organization

Making assumptions about employees based on their age and generation is counterproductive. Here's how to address and eliminate generational stereotyping in your company.

 

small business money mistakes5 Common Small Business Money Mistakes

If you're like most small business owners, bookkeeping and managing money is probably not your strong suit. You can stay ahead of the game if you avoid making these five common small business money mistakes.

 

job analysisHow to Do a Job Analysis and Why It's Important

A job analysis details the tasks, responsibilities, and skills needed to perform a job. A job analysis will provide the facts you need to write an accurate job description. Here's why job analyses are important and how to prepare them.

 

women entrepreneurs5 Questions Women Should Ask before Starting a Business

If your career isn't advancing as fast as you think it should, it might be time to consider starting your own business. Before you do, ask yourself these five questions.

 

affiliate marketing problemsHow to Get Paid Sooner

Having steady work from a big customer is great, but more important is getting paid in a timely manner. Use these nine tips to get paid faster.

 

annoying email habits8 Work Email Mistakes to Avoid

Are your work emails not getting answered? Are they causing problems with others or sabotaging your career? They could be if you're making any of these 8 email mistakes.

 

affiliate marketing problems3 Dangers of Affiliate Marketing and How to Avoid Them

Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program's effectiveness and profitability.

 

good password tipsHow to Create a Strong Password

Creating a strong password that's hard to hack but easy to remember is essential for protecting your personal and financial information. Here are a rules and ideas for creating secure passwords.

 

small business survival strategiesHow to Recover from a Business Downturn

Has your small business fallen on hard times? Are your sales and profits declining? To recover you need to take action and make changes. Here are strategies you can use to put your business back on track to success.

 

branding tips5 Reasons to Find Your Unicorn Customer

Segmentation is one way to build your brand, but the best way is to identify your ideal, perfect customer and base your branding on that. Here are five reasons you should focus on finding your unicorn customer from branding expert Deb Gabor.

 

stop workplace bulliesHow to Deal with Workplace Bullies

Workplace bullies can cost you productivity, morale, and even cause your best employees to quit. Here are seven strategies for putting a stop to workplace bullies.

 

jet lagHow to Beat Jet Lag

Jet lag can make a business trip miserable or ruin a chunk of your vacation. Here are remedies that work best for combating jet lag so you can enjoy your trip.

 

make sales appointmentHow to Get Sales Appointments

Making that first sales appointment with prospects is the hardest part of selling. Between not knowing who to call and gatekeepers blocking the way, just getting the right person on the phone can seem impossible. These strategies can help you get your foot in the door.

 

advertisingIs Your Advertising Working?

Advertising your small business is expensive. How do you know which ads are working and which ads aren't? Use these tips to find out so you don't waste money.

 

teenage entrepreneurHow a teenage influencer became an entrepreneur

How does a teenager achieve social media influencer status, attract sponsors and become a successful entrepreneur? Here's how Mike Hammontree did it starting at age 15 using the apps on his smartphone.

 

email subject linesHow to Write Attention-Grabbing Email Subject Lines

A good email subject line is the key to getting your prospect's attention and getting your email opened. Here are four things that you should keep in mind to write email subject lines that get your messages opened and read.

 

Tax deductions7 Tax Deductions for the Self-Employed

What tax deductions can the self-employed take? Here are 7 important types of tax deductions for home businesses and sole proprietors.

 

web hosting and web designChoosing Web Hosting and Web Design Services

Creating a web site for your business is confusing, even if you are hiring the work out. Understand what's involved so you choose the right web host and web designer - and don't pay more than you need to.

 

Humility Is the New SmartWill You Survive the Job-Loss Tsunami?

In their new book, Ed Hess and Katherine Ludwig lay out their case for an automation boom that will cost millions of jobs and lead to unprecedented unemployment. It will also lead to failure for some small businesses. Read an excerpt from their book here to make sure your business is prepared for what is to come.

assumptionsHuman Resources Trends for 2017

Human resources departments are facing changes and adjusting to expectations of new generations of workers. Here are the HR trends anticipated for the coming year.

 

assumptionsWhy You Shouldn't Act on Assumptions

If you want to avoid misunderstandings, confusion, and hurt feelings, you're better off not making assumptions. Here are a few examples of how easy assumptions are to make and how to avoid them.

 

get business loanHow to Get a Business Loan

Ready to apply for a business loan? Whether or not you get the loan depends on whether you can convince the lender you're a good risk, and that will be based on the documentation you provide. Here's a run down of the items most lenders will need to see.

 

audience attention3 Ways to Hold Your Audience's Attention

Want to keep your audience's attention beyond the first few minutes of your speech or presentation? These three suggestions can help you keep them engaged all the way to the end.

 

business website host5 Tips for Choosing the Right Web Host

Don't know where to turn for a web host for your business website? There are many things to consider when choosing a web host, but you don't have to be intimidated. Here's what you need to know to choose the one that's right for your business.

 

productivityHow to Increase Your Productivity

The trick to getting things done isn't working more hours, it's being more productive in the hours you already work. Use these strategies to boost your productivity so you can enjoy your time off.

 

start a business with no moneyHow to Start a Business with No Money

Want to start your own business but don't have any money? Here are 10 creative strategies you can use to launch your business when you have little to no startup funds.

 
 

website contentWhat Should You Put on Your Website?

What kinds of content do you need to put on your website? Visitors will have expectations about what they should find, so be sure you cover these essentials.

 

office spaceOffice Space Alternatives to Working from Home

Need office space because you've outgrown your home office or because you can't run your business from home? Consider these home office alternatives.

 

winter blues6 Ways to Beat the Winter Blues When You Work from Home

The winter blues can be a real problem for business owners who work from home. Here are six mood-boosting strategies you can put to work when colder weather and shorter days begin to get the best of you.

 

smart manufacturingWhy Smart Manufacturing is a Dumb Idea

To succeed in manufacturing - or in any business - you need strong leadership at all levels of the organization. This book excerpt explains why and discusses 4 critical element of good leadership.

 

resolutionsMake New Year's Resolutions You Can Keep

New Year's resolutions are often lofty and hard to achieve, setting you up for failure before February rolls around. But meeting your goals is possible, if you take it one step at a time.

 

free online marketing tactics7 Free Things to Get More Customers with Online Marketing in 2017

Think you can't afford to promote your business the way you'd hoped to? Don't let money hold you back. Use these 7 cost-free online marketing strategies to attract customers this year.

 

how to get things doneThe Secret to Getting Things Done

The secret to getting through your to-do list, as well as accomplishing those less than pleasant tasks in your business, can be found in this one adage.

 

business goals7 Steps to Company Success in 2017

Working on your business goals for 2017? All too often resolutions don't pan out, but it doesn't have to be that way. Follow these seven steps to succeed in reaching your goals for the New Year.

 

How Retailers Can Thrive Now That the Holidays Are Over

Now that the holiday shopping season is over, what can you do to help your business thrive? Here are five areas you should evaluate and tips for keeping your business healthy during the slow season.

 

digital sales funnelHow to Handle Client Misunderstandings and Miscommunication

Misunderstandings and miscommunication are bound to happen with clients, but it's how you handle them that's important. No matter who's at fault, these are the three areas you should address when clearing up a problem with your client.

 

digital sales funnelHow to Funnel the Sale in a Digital Age

Sales funnels are large at the top and narrow at the bottom, right? Not anymore, according to the author of Digital Selling. Here's how a sales funnel works in today's digital age.

 

employee theftSigns Your Employees Are Stealing from You

Are your employees stealing from your business? How can you tell? Here are 12 signs that you have some sticky fingers on your payroll.

 

online presence8 Tips to Improve Your Online Presence

For your business to be successful, your online presence needs to be strong and healthy. Even if you aren't an expert, you can use these 8 tips to build your online presence.

 

working with time zone differences7 Strategies for Working with Clients in Different Time Zones

The Internet has made it possible for businesses to sell globally, dealing with customers in different time zones is challenging. Here are seven tips to make it easier to communicate with and serve customers in other parts of the country or world.

 

decision steps6 Steps to Making Better Decisions

Being able to make better decisions is important for your business to succeed. Being able to make them quickly is important as well. These six steps can help you make better decisions.

 

self employed paycheckHow to Pay Yourself When You're a Sole Proprietor

Getting paid when you work for yourself isn't as simple as it may seem. Sole proprietors should follow these guidelines for paying themselves in a way they don't get in trouble with the IRS or other government agencies.

 


How to Turn Weaknesses into Strengths

Don't limit your business' offerings to only tasks that are within your comfort zone. If you stretch yourself a little, you might find you've opened up a whole new market and revenue stream.

Branding Strategies for Your New Business

Creating your business' brand is one of the most important steps in starting a business. It's how customers will remember you and how you'll stand out from the competition. Put these strategies to work when crafting your brand.

Is Your Business Ready for the New Overtime Rules?

The new overtime rule is about to go into effect. Many small businesses that never had to worry about nonexempt employees will now be faced with the issue. Is your business prepared? Here's what you need to know about the new overtime exemption rules.

4 Ways to Get Consulting Prospects to Buy

Sometimes consulting prospects just need an extra push to get them to sign on for your services. Here are four things you can try to quickly turn prospects into paying customers.

How to Use Meetups to Grow Your Business

There is tons of advice telling entrepreneurs to use in-person networking to build their businesses. But, in many cases, for one reason or another, owners make a hash of it. This article shares a surprising and effective networking technique used by 7-figure entrepreneur and co-founder of Examine.com, Sol Orwell.

The 2 Biggest Problems with Your Marketing

Small business owners who struggle with marketing can improve their results by learning the top two reasons marketing efforts fail--and developing a plan to address both.

Consulting 101: Pushing the Project Forward

What causes consulting clients to fail to commit - and more importantly, what can you do about it? Some clients will always be wishy washy, but take these five steps and they will be more likely to move forward with their project.

14 Questions to ask Before Signing a Business Lease

Choosing a business location and signing the lease is a big decision that has a huge impact on your business' success. Here are 14 questions you should ask to be sure you choose the best location and lease terms you can get.

6 Simple Ways to Build Your Confidence

Confidence is vital in business. Henry Ford said it best, “Whether you think you can or you think you can’t - you’re right.” This article explains 6 simple tips to boost your confidence and help you achieve your goals.

7 Reasons to Turn Down Freelance Work

As a freelancer, you want work. But not all freelance gigs are good. Here are 7 situations when you should turn down freelance work to avoid unprofitable or time-wasting assignments.

6 Unique Places to Sell Your Products or Services

When you find new avenues to reach customers, you gain exposure to a whole new market you might have otherwise missed. Here are six places you can sell your products or services that you may not have thought of before.

How to Handle Unethical Client Requests

What should you do when your client or boss asks you to do something that's illegal or unethical? Here's what to do and why.

8 Questions to Ask Before Hiring a Business Attorney

You may not need a business attorney often, but at some point you will and it will likely be over a very important issue. Here are eight questions you should ask when trying to choose the right attorney to help your business.

Top 6 Problems Freelancers Face (and What to Do About Them)

Frustrated by clients who try to tell you how to do the job they hired you for? Or worse, are slow to pay when the job's done? Freelancing comes with new challenges you didn't face as an employee. Here are the top 6 and tips for handling them.

How to Retarget Customers on Facebook

Wondering how to get lost customers to come back to your website? Retargeting is the solution, and using it on Facebook is especially effective. Here's a step-by-step guide for how to set up a Facebook retargeting campaign.

How to Reduce Attorney Fees for Your Business

At some point in the life of your business you will probably need an attorney's expertise. Here are ways to manage your legal expenses and keep attorney's fees under control.

How to Write a Call to Action

Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.

What to Send to Your Email List

You know you need to email to your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.

Advantages and Disadvantages of Self-Publishing

Self-publishing is a way for authors to get their work published without using a traditional book publisher. In some ways it is even better than traditional publishing, but it has downsides, too. Learn the pros and cons of self-publishing here.

Consulting 101: How to avoid working for free

As a consultant, what you sell is your knowledge, but clients don't always fully value your expertise. Follow these three tips to be sure you don't end up working for free.

 
 

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