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Social media marketingUse Social Media for Better Customer Service
Social media is about more than letting customers know what's on sale via your Facebook and Twitter feeds. In fact, one of the best uses for social media is in your customer service department. Read this to find out how you can use social networks to improve customer service.

worried businesswomanThe Benefits of Doing Something Uncomfortable
Do you find yourself avoiding new situations because they make you uncomfortable? It's normal to feel apprehensive before you try something different or face a new challenge, but stepping outside your comfort zone can lead to big rewards.

NY Employer Annual Pay Notice Requirement
Here's an important reminder for NY Employers. You must issue a written annual pay notice to all employees by February 1 of this year. Here is information about the NY Rates of Pay and Regular Payday notice.

(Sponsored by UPS)

From healthcare to world famous Martin Guitars, UPS technology allows businesses to reach their full potential.
Many of the world’s most important healthcare companies work with UPS—and for good reason. We’ve invested heavily in technology, equipment, facilities, our people, and their training in key healthcare issues from customs to regulatory compliance, and UPS technology helps Martin Guitar manage and see what’s in-coming and out-going. The company has a complex and global supply chain, with a worldwide distribution network. Solutions like UPS Quantum View help Martin Guitar keep on top of everything.

Market professional services7 Steps for Marketing Professional Services
Marketing a service isn't the same as marketing products. Your relationship with customers is more important, so building those relationships has to take priority. Here is a seven-step model you can follow to successfully market professional services.

Verbal self-defenseVerbal Self-Defense Strategies
If there's one thing politicians have mastered, it is defending their actions and statements. And though you might be tired of the political commercials, interviews and debates dominating the airwaves these days, there are a few things you can learn from them about defensive communication.

small business ad5 Ways Small Businesses Can Improve Their Ads
Small businesses don't have the luxury of being able to test numerous marketing campaigns since they are usually working with a very tight budget. These five tips can help small businesses improve their advertising techniques without spending a lot of money.

working from homeThe Winning Game Plan for Your Home-Based Business
To make your home business successful, you need a game plan. Start your home business on the right foot with a plan that addresses these three issues.

Looking for business trends5 Ways to Predict a Trend
Spotting a trend ahead of the competition can give you a big leg up. But how do you know what a trend is before it develops? Here are five ways you can spot trends while they are still on the horizon.

Website Layout Tip
What do people see when they reach your website? Chances are, it isn't what you think they're seeing. What they're missing can cause you to lose sales, leads, or advertising revenue.

How Core Values Drive Sales Performance
What are your business's core values? Whatever they are, they drive your company's culture and, in the end, your sales and profits. Learn how to define and communicate your company's core values and how to use them to drive performance.

 20 Marketing Ideas to Grow Your Small Business
How can you, a small business owner, compete with big companies when marketing your business? While you don't have large amounts of money available to test  and run big campaigns, there are lots of ways you can figure out what works well for your business. Here are twenty different marketing ideas to get you started.

6 Ways to Provide Value with Mobile
Looking for ways to reach your customers via mobile? First you have to prove to them that what you're sending is something they want. Here are six ways you can provide value to your customers through mobile marketing.

Save Cash Instead of Saving Taxes
Spending money to save taxes is a time honored tradition for businesses at year end. But is it really saving you anything? Probably not, says Greg Crabtree, CPA, author of the new book Simple Numbers, Straight Talk, Big Profits. Find out what he says you should do with your business profits instead.

7 Reasons Employees Don't Report Workplace Violence
Would your employees tell you if they were being harassed or threatened on the job? Here are seven reasons they might not report workplace violence and tips for how you can make it more likely that they will.

Are You at Risk for Falling into the Passion Trap?
Being passionate about your business is a good thing, right? It is, unless your enthusiasm clouds your judgment. If you're doing or saying any of these things, you might be about to fall into the passion trap.

39 Cost-Cutting Tips for Your Small Business
Think there aren't any more ways you can save money in your business? Don't be sure until you've taken a look at our 39 small business cost-cutting tips.

Captivate Your Audience in the First 5 Minutes
Your audience's attention can be won or lost during the first five minutes of your speech. Use these five suggestions to be sure you captivate your audience.

Great Customer Service is Not Grumpy, Grouchy or Gross
It's common wisdom that it costs less to keep existing customers than to find new ones, but how much effort do you really put into making sure your current customers are happy? Here are seven things you can do to build customer loyalty.

Top 10 Distractions in the Office
Telephone calls, emails, interruptions... those are the most obvious sources of workplace distractions. But what about those other things that seem to eat away at your time? Here are the top ten office distractions and ideas for what you can do about them.

6 Startup Success Principles
Thinking of starting a business? Your passion can work as a driving force or it can work against you. Here's how you can channel your enthusiasm towards making your new business a success.

Simple Tips to Declutter Your Desk
How much time do you waste every week searching for things on your desk? Here are five simple tips to help you declutter your desk and end the disorganization once and for all.

4 Tips to Make 2012 More Boom than Bust
The last few years have been tough for small businesses, but with the right plan, you could see your business actually grow in 2012. Read what authors Doug and Polly White say you can do to make 2012 a fantastic year for your business.

Breaking a Bad Habit: From Dirt Road to Superhighway
When you want to change your behavior, it’s like trying to build a superhighway out of a dirt road. You can do it. Just know that breaking bad habits is a construction project in your brain that takes time.

Top 10 Communication Blunders of 2011
Whether it's a little slip up or a big ole foot-in-mouth moment, communication blunders happen to the best of us. What's important, beyond damage control, is that we learn from our mistakes. Even better, we can learn from others' mistakes. Here are 2011's top 10 communication blunders and lessons we can learn from them.

Resolutions That Will Never See the Light of Day
Resolutions are nothing more than a wish list (or maybe a laundry list) of bad habits and shortcomings we'd like to change. But everyone knows that most resolutions are forgotten faster than they are made. So, instead of making resolutions of our own, here are a few resolutions we'd like to see others make.

4 Easy Steps to Get More Customers
By planning your business marketing well, you can get better results out of it. Here are four steps to increasing your customer base and sales without spending more money.

Cost-Cutting Ways for Your Business to Survive and Thrive
Whether your business is facing challenges during this tough economy or is doing just fine, the more you can trim off your business expenses, the better off you’ll be. Here are some easy, simple ways to save money in today’s economic environment.

Why Your Voicemail Doesn't Get Answered
Do your voice mails never get returned? Here are five reasons voice mail goes unanswered and what you can do to improve the likelihood that your calls are returned.

The 4 Downsides of Being a Lifelong Learner
A commitment to your own personal development is vital to your long-term business success. But you’ll need to avoid these four issues if you want to get the most from your investment.

3 Tips to Increase Sales Right Now
Although the media is constantly bombarding us with bad news about the economy, people are still buying stuff. It's your job to make sure your products are the ones they are buying. Here's how you can do that.

Video Camera Buying Guide
Thinking of buying a video camera for your business? Holiday sales offer a tempting array of choices. Get help choosing the right one for your business with our video camera buying guide.

How to Become the GPS Your Audience Needs
Does your audience know where you're headed with your speech? If they don't, they're much more likely to lose interest in what you're saying. Here's how you can keep your audience informed about where you are and where you're going.

8 Best Types of Video Marketing
There are numerous ways to use videos to market your product or service, and not all of them are expensive or time consuming. Here are the top eight ways for small businesses to use video marketing.

Why You Should Stop Criticizing Others
You may think you’re being helpful when you point out someone’s flaws or what the person did wrong. But in most cases, your words have the opposite impact of what you intended.

Make Your Website A Better Marketing Tool
Is your website helping you market your business and attract new sales? If not, here are 10 ways to make your website bring in more business.

What Does 2012 Hold for Small Businesses?
According to research just released by The Guardian Life Small Business Research Institute, 2012 probably won't be a walk in the park for most small businesses. Here are six actions they say small b

Survey: How Good Or Bad Do You think 2012 Will Be?
What kind of year do you think 2012 will be for your business? Do you agree with the predictions of the Guardian survey? What changes, if any, do you plan to make to improve your business? Take the Business Know-How Small Business Outlook Survey and let us know. We'll report the findings in a few weeks. (Note: we do not collect email addresses on the survey, so all responses are confidential.)

How to Multitask and Get More Done
Multitasking can help you get more done in less time, and it doesn't have to leave you feeling like you are being pulled in ten different directions. These five principles of effective multitasking can help you maximize your time.

Get Your Holiday Shopping Done in 1 Day
Does running your business leave you way too little time to shop? Save time and your sanity. Here's how to get your holiday shopping done in 1 day.

How to Avoid Fraud When Accepting Credit Cards
Credit card fraud is a problem most small businesses don't think about - until it hits them. If you sell online, or by mail, your business is particularly vulnerable to losing money due to fraudulent credit card orders. Here's what you need to know to minimize your risk from credit card fraud losses.

Finding and Working with a Web Developer
You'd like to finally get a website built, or to have your current site redesigned. How can you find and work with a web developer who will get your site built quickly, professionally and at a reasonable cost? Here are 14 suggestions.

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Long Island, NY Section
We've just relaunched the Long Island, NY section of Business Know-How. The Long Island regional section contains articles written by and for  Long Island businesses.  You can find the Long Island business section here.

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