Small Business Strategies & Ideas That Work!

Get great business ideas sent to you in email twice a week. 
Subscribe to the free Business Know-How newsletter.  Primary email address 

Internet Marketing Mistakes 7 Internet Marketing Mistakes That Cost You Sales
Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven surprisingly common website mistakes.

Are You a THIRTEENER? Why Only 13% of Companies Successfully Execute Their Strategies
Some 87 percent of businesses fail to execute their strategy each year. Here, author Dan Prosser explains why—and offers eight startling insights into human interaction, the hidden forces that drive leaders, and the astonishing power of the conversations we enable and nurture.

Apple Pay Merchant’s Guide to Apple Pay
Apple Pay is becoming more and more accepted, and soon customers will expect your business to be able to process Apple Pay transactions, too. Learn how the technology works and find out what kind of equipment you'll need.


Things you should delegate EMV Chip Credit Card Processing Guide
Accepting credit cards in your local small business? Read these important facts about the new EMV Chip cards and why you need to accept them even though it means buying new equipment.


Things you should delegate Stick to What You Do Best, then Delegate
When you started your business, you had to do everything. But as your business grows, you need to give up the tasks better performed by employees or outside professionals. Here are three areas of your business you should consider delegating.


Create Your Own Good Luck 5 Ways Business Owners Can Create Their Own Good Luck
Lucky business owners usually don't sit around waiting for luck to happen to them. They put themselves in a position to be lucky. Here are five ways successful businesses get lucky.


How to Generate Content Ideas How to Generate Content Ideas
To keep your website fresh and visitors coming back, you need a constant stream of new content. But coming up with more things to write about isn't easy. Here are 10 tips that can help you generate new content ideas on an ongoing basis.


Content Marketing Myths 16 Content Marketing Myths
Using content marketing to attract visitors to your website? Be sure you don't buy into these 16 myths.


Small Business Grants The Truth About Small Business Grants
Contrary to what you may have read on the internet or seen on TV, free grant money isn't sitting out there waiting to be claimed by small businesses in need. Get the real story about business grants here.


Coupon Pros and Cons Should Your Business Offer Coupons?
Coupons are often used to attract new customers and entice old customers to come back. At first glance, offering coupons might seem like a great idea. Before you begin discounting, consider these pros and cons.


Work-at-Home Myths 12 Work-at-Home Myths Debunked
If you work from home, or are thinking about it, you've probably come across one or more of these myths. Get the real story about working from home here.


email marketing 7 Must-Ask Questions in Any Negotiation
No matter what you're negotiating for, the techniques you use are the same. If you want to come out on the winning end, be sure you ask these seven questions during negotiations.


email marketing Fundamentals of Email Marketing
Confused about how to best use email to reach your customers? Get the most out of email marketing for your business with this back-to-basics guide.


Hiring Tips 5 No-Fail Hiring Tips for Small Businesses
Hiring employees can be tricky, and hiring the wrong employee is expensive. Use these five tips to minimize hiring mistakes and get the best employee you can afford.


Business Traps 6 Start-up Business Traps to Avoid
All the time and money in the world won't make your new business succeed if you fall into one of these six small business startup traps. Find out what they are and how you can avoid them.


signs you should move out of your home office When Should You Move Out of Your Home Office?
Have you outgrown your home office? Here are five signs that you might need to move your business out of your house and into its own space.


Business Failure Lessons 10 Things to Learn from a Business Failure
Failing at a business isn't the end of the world. In fact, it could be the beginning of a successful new business. Here are ten things you can learn if you've had a business fail.


business credit cards How to Choose the Best Credit Card for Your Business
Need a credit card for your small business? Not all business credit cards are created equally so consider these 8 points when choosing one for your business.


should you quit your job Should You Quit Your Job Before Starting a Business?
When you've decided to start your own business, it's tempting to quit your job so you can give your new business all of your attention. But at first, you might need the income of your job to make ends meet. Here are five things to consider before turning in your resignation.


LinkedIn Mistakes 15 LinkedIn Mistakes to Avoid
LinkedIn is different from other social networks, and you can't use the same techniques there that you do elsewhere. Here are 15 things you want to avoid doing on LinkedIn.


Shark Tank 6 Lessons "Shark Tank" Can Teach You about Business
Shark Tank isn't just good entertainment - there are business lessons you can learn from it too. Even if you aren't seeking investors, these six lessons are worth studying.


business goals The Secret to Reaching Your Goals
Want your business to succeed? The first step is to decide what your business goals are and work from there. Here's why goals are so important.


Fundamentals of Effective Mentoring

Fundamentals of Effective Mentoring
Helping employees under you reach their potential is an important part of your job as a manager. The best way to do that is by mentoring them. In this excerpt from 9 Powerful Practices of Really Great Mentors, learn about the basics of mentoring.


Craft Businesses 5 Craft Businesses to Consider
Are you a creative person? Do you enjoy working with your hands? Selling handmade crafts is a great way to earn a living. Here are five craft businesses that have good potential for success.


Breezeworks Run Your Service Business on Your Smart Phone
If you've got a business where you perform services at a client's site, you know how hard it is to keep track of customers, schedule appointments, be on time, do the billing, get paid and maintain good relationships with your customers. A new app, Breezeworks, helps you and your team organize all of that and more right from your smart phone.

free web apps Free Resources for Increasing Your Productivity
Meeting deadlines, billing clients, keeping up with your to do list - all of these things take time and a certain amount of organization to be done properly. These free web apps help you keep up with the demands of your business so you are more productive and profitable.


Employee Excuses What’s the real story behind employee excuses?
Employees are quick with an excuse when they've missed a deadline, and they might even believe it's a good excuse. Many times, though, the delay could have been avoided. Here's what you can do about three of the most common excuses you'll hear.


SMB Logistics Logistics for Small Business
Whether your SMB manufactures guitars, heavy equipment, or foodstuff, the logistics of moving your products safely and on time through your distribution network can be a costly nightmare. Here are tips for better managing the process.


Digital Forensics Business Start a Digital Forensics Business
High profile computer break-ins and data breaches have brought to light the need for digital forensics experts - professionals who can track down weaknesses in a computer system's security before criminals discover them. Here are tips for starting a digital forensics business.


Translation BusinessHow to Start a Translation Business
If you are fluent in a foreign language, you can earn a living as a translator. Although some translation services are now handled by technology, human translators are still needed for good quality, accurate translation. Find out how to start a translation business here.


Daycare Business Home-Based Daycare Service Start-Up Tips
Starting an in-home daycare business doesn't require a lot of start up cash or other resources, but to be successful you need to do some research and planning. Find out how to start a home based child care service here.


Smart Watch5 Ways a Smart Watch Can Help Your Business
As indespensible as your cell phone is to your business, just think how much more convenient it would be to have that technology right on your wrist, all the time. Smart watches will make keeping up and staying in touch easier than ever before.


Bookkeeping BusinessHow to Start a Bookkeeping Business
Thinking about starting a bookkeeping business? Bookkeepers are always in demand, and if you are good at organizing financial information, it might be the right business idea for you. Follow these steps to start your own bookkeeping service.


Work clothesWhat Your Business Attire Says About You
What you wear says more about you than you might realize. Are the outfits you wear to work sending unwanted messages?


Pet Sitting ServiceStart a Pet Sitting Service
Individuals and families are busier than ever, so they're willing to pay for someone to help take care of their dogs, cats and other pets. Here's what you need to know about starting a pet sitting service.


sales projectionsHow to Make Accurate Sales Projections in a New Business
Being able to accurately predict what your sales will be is important for determining when your business will be profitable and if it will need startup funding. But projecting sales without any historical data to go on is difficult. Here's what you need to do to figure it out.


Facebook MarketingTips for Overcoming Facebook's Marketing Obstacles
Facebook is making it even harder for you to reach your page's fans without paying to advertise. Before you open up your wallet, make sure you're doing all you can to get your Facebook page's content seen.


Identify your target marketHow to Identify Your Target Market
Knowing your target market is the best way to be sure your advertising dollars are spent wisely and that the products and services you sell are actually what your customers want or need. Here are six things to help you identify your target market.


public relations planHow to Develop a PR Plan
Do you have a public relations plan in place for your business? If not, you're missing a huge opportunity to win name recognition and customers. Here's what your PR plan should look like.


Retail customersHow Retailers Can Thrive after the Holiday Season is Over
Now that the holiday shopping season is over, what can you do to help your business thrive? Here are five areas you should evaluate and tips for keeping your business healthy during the slow season.


New Year's Resolutions You Can KeepMake New Year's Resolutions You Can Keep
New Year's resolutions are often lofty and hard to achieve, setting you up for failure before February rolls around. But meeting your goals is possible, if you take it one step at a time.


presenteeismThe Hidden Costs of Presenteeism
Absent employees cost you money for sure, but what about sick employees that come to work? Find out how presenteeism could be costing you money and get tips for handling it.


Free online calendars and plannersFree Online Calendars, Schedulers, and Organizers
Keeping up with all the things you need to do in your many roles as a business owner can be tricky. Here are thirteen free online tools that can help you stay organized and on time.


home business tipsTips for Making a Home Business Work
Working from home is the dream of many would-be entrepreneurs, but it doesn't come without its downfalls. This advice can help you deal with the cons to make your home business a success.


Market Using TwitterHow to Market Your Business Effectively on Twitter
If you really want to get the most out of Twitter, your feed needs to be engaging and interesting. Here are five things you can do to market your business on Twitter more effectively.


content writing businessWhere to Get Free Help for Your Business
Starting a business requires many skills and talents you may not have realized you'd need. Thankfully, there is lots of free help available for your business - everything from business courses, mentoring, and free training. Here's where you can find that help.


content writing businessStart an Online Content Writing Business
Want to make a living writing? One way to do it is by providing content for websites, businesses and individuals. Here's what you need to know to start an online content writing business.


Protect Your Business from a Data Security BreachProtect Your Business from a Data Security Breach
Is your business in danger of a data security breach? Small businesses don't have the resources of big companies but are just as exposed to a potential data breach. Learn how to protect your business with these tips.


How to Put Data to Work for Your Small BusinessHow to Put Data to Work for Your Small Business
You can use data from different areas of your business to see what's working and what's not. Here are three key areas you'll want to study and tips for putting your newfound information to use.


improve communicatino5 Steps to Better Employee Communications
Good communication in your small business is important for your employees' morale and productivity. Here are five steps to improving employee communication.


Start a virtual assistant businessStart a Virtual Assistant Business
Want to work from home? If you've got administrative skills, a virtual assistant business might be right for you. Here's what you need to know to start your own business as a VA.


lower heating costsHow to Slash Your Winter Heating Costs
Use these low and no-cost ways to lower your heating bill 20% or more this winter, regardless of your heat source.


business bloggingHow to Do Business Blogging the Right Way
Blogging is a high-leverage marketing activity that few business owners are taking full advantage of. Learn how to do business blogging the right way.


How to estimate startup costsHow Much Money Do You Need to Start a Business
Planning to start a business? You're probably wondering just how much money you're going to need to get it off the ground. The simple answer is - well, it's not simple. You can, however, get an estimate of what you'll need. Here's how.


how to generate sales leadsAre Open Office Layouts Efficient?
Open office layouts are popular among today's businesses because they supposedly encourage collaboration and save office space. But are they really that beneficial? Read about the pros and cons of open office layouts here.


common email marketing mistakesAre you making one of these 5 email marketing mistakes?
Email marketing is an effective and inexpensive way to keep in touch with your customers. Be sure you aren't making one of these common mistakes.


how to generate sales leads12 Ways to Get Leads
Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients.


how to sell your business5 Tips for Selling Your Business
With 5 millions baby boomers set to exit their businesses over the next 5 years, it’s critical for business owners to begin planning. Business exit strategy expert Tensie Homan provides five tips for increasing your odds for business sale success.


steal customers9 Ways to Steal Customers from Your Competition
Want a bigger piece of the pie? One sure way to grow your business and increase your market share is by coaxing away your competition's customers.


10 Home Business Ideas10 Legitimate Home Based Business Ideas
Want to work from home but aren't sure what you should do? This list of 10 home business ideas is a great place to start.


better brochures11 Ways to Make Your Brochures Effective
How can you make your brochures more effective? How do you write copy that gets your brochures and flyers read and customers to respond?? Use these 11 copywriting and design tips to create and improve your the sales literature you provide customers.


video adsHow to Make a Video Ad that Converts
If you aren't using videos to advertise your business, you're missing out. Besides looking at pictures of cats, most people spend a significant portion of their internet time watching videos. Learn how videos can be an effective way to market your business.


evaluating business ideasThe 4 Cs of Business Idea Evaluation
Looking for a business to start? There are lots of business ideas out there, but not all of them are good, and not all of them are right for you. Here are four points to consider when evaluating business ideas.


tips for working from homeTips for Working from Home
Working from home seems like the perfect win-win situation - until you realize just how many different things compete for your attention throughout the day. Here's how you can cut down distractions and work more efficiently when you work from home.


Pinterest tipsTake Your Pinterest Strategy to the Next Level
Pinterest has become a proven and reliable social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.


subleasing infoWhen and How to Sublease Office Space You've Rented
So you've got some extra room in your building and are thinking about subleasing it to offset the cost of your rent. Here's what you need to know before subletting that space to someone else.


alignable social networkingAlignable-Social Networking Made Practical for Local Businesses
Small local businesses can bring in more business and improve sales by communicating and working with each other. Here's how the Alignable social network makes it easier and less time consuming for local businesses both to work together and to manage their social media outreach.


where to get pictures for your websiteWhere to Find Free Images for Your Website
Looking for images to spruce up your website or blog but don't want to spend money on stock photos? Before you fill your site with pictures from Google images, find out why that can get you sued and where you can legitimately get images for your site.


motivating employees8 Ways to Improve Employee Performance
When your employees just don't seem to care about what they do and put little effort into their jobs, it's easy to blame it on the employee. Before you give up on ever finding anyone with a good work ethic, check out these eight things you should be doing to motivate and inspire your employees.


get a loanHow to Get a Loan When the Bank Says No
Need a loan for your small business? When the bank says no, a microloan may be the answer for the funding you want.This guide to micro lending includes a number of sources for microloans.


facebook likes12 Tips for Better Meetings
Dreading your next business meeting already? If you want to make meetings more efficient, more enjoyable, and perhaps even less lengthy, follow these 12 tips.


facebook likesTips to Get More People to Like You on Facebook
If you want to get very far on Facebook, the first thing you need is a lot of followers. How do you do that? Use this back-to-basics guide for building your Facebook fan base.


haggle6 Ways to Haggle with Customers so Everybody Wins
Although it might come as a surprise when customers want to haggle, don't be offended. Instead, use these tips to negotiate the best deal for both of you.


where to find customers13 Ways to Find Customers
What's the hardest thing about starting a business? For many new business owners, it's finding clients or getting customers. This is particularly true if your marketing budget is limited. If you're having trouble finding clients, consider using some these time-tested strategies.


bookkeeping tipsBookkeeping for Your Business
As a business owner you have to have a way to keep track of your income and expenses. This article explains why good records are important and how a good bookkeeping system can help you grow your business.

How to Evaluate Business Ideas
How can you tell if a business idea is good or bad? And how soon should you abandon the bad ideas? Here are tips for evaluating business ideas and separating the good from the bad.

9 Small Business Accounting Tips
Your business's accounting is probably the last thing you enjoy spending time on, so why not take a few steps to make it easier? These nine small business accounting tips can help.

How to Spot a Liar
How can you tell when a job applicant or employee is lying? Workplace body language expert and author of “The Truth About Lies in the Workplace,” Carol Kinsey Goman offers these tips for spotting liars at work.

11 Ways a Sense of Humor Can Improve Your Business
Laughter is the best medicine, as the saying goes, and it's also a key ingredient in running a successful business. Here are eleven ways having a sense of humor can help you be more successful at business.

4 Tips for Better Email Subject Lines
A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get for your products, services, or website. Here are four things that you should keep in mind when creating email subject lines.

How to Turn a Hot Prospect Into a Lost Sale
Are you missing your sales goals? Find out if you or your employees are making any of these sales-killing mistakes.

How to Design the Perfect Business Card
Business cards are still a valuable marketing tool for your business. These seven tips can help you design a professional business card that will help customers remember you. 

Bring Your Own Device (BYOD) for Small Business
More and more businesses are allowing employees to bring their own devices (BYOD) - cell phones, tablets, laptops, etc. - to use for work. While it can be a big money saver for your company, there are some risks involved. Here's what you need to know about "BYOD" for your business.

Why Hiring a Military Veteran Could Be Your Best Business Decision
Many military veterans are looking for civilian jobs, yet employers are hesitant to hire them for a number of reasons. Here's why military veterans are having trouble getting hired, while at the same time can make some of the best employees for your business.

How to Get Your Business Found on Google
No matter what kind of business you have, you will benefit if people can find your business on Google. Google is typically the first place people search when looking for whatever it is you sell. Here are five things you can do to improve your search visibility on Google.

How to Make Your Business More Profitable
Are your small business profits declining? Or haven't they reached your expectations? Spin off a new profitable business to boost your bottom line: Here's how.

8 Steps to Making Decisions Easier
Do you hesitate before making business decisions? Sometimes it's important to be able to decide quickly. Here are eight steps that can help you become more decisive in your decision making.

How to Use Amazon as Your Consignment Shop
Everyone knows about eBay, but don't overlook Amazon. Amazon has several programs for sellers, including one where Amazon handles the entire transaction from purchase all the way to shipping. Here's what you need to know about selling on Amazon.

Top 5 Facebook Mistakes Business Owners Make
Promoting your business with Facebook isn't as easy as creating a page and posting your promotions. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.

How to Create a Sales Funnel
A sales funnel is the pathway that captures sales prospects and moves them from awareness of your product to interest, desire and ultimately the sale. Here’s the way to create a sales funnel for your company.

7 Ways to Start a Business Without Going Broke
Is finding the money to support yourself during the early stages of your business holding you back? There's no doubt that some sacrifices will be necessary, but if you're trying to support a family, your choices are limited. Here are seven strategies you can employ to reduce the financial strain of your startup.

34 Free Online Tools to Help You Run Your Business
The Internet abounds with tools and resources for running a business. Here are 34 free online tools that can help you analyze your website, schedule appointments, invoice customers, and everything in between.

How to Make a Great First Impression
Want to make a good first impression? Start with your visual impact. Here's what you need to know about how your appearance and body language create a lasting first impression.

Top 10 Ways to Be Successful in Both Business and Life
Why do some people succeed, while others fail to reach their goals? Here's one business owner's observations about what successful people do that others don't.

How to Make Your Website Faster
Is your website fast enough to keep your visitors from clicking away? These days, customers expect your website to be quick and responsive, and if it's too slow they'll become frustrated and leave. These tips can help you make your site load faster so you don't miss out on sales.

Claiming Your Local Small Business Listings Online
If you run a brick and mortar business, there are probably online listings for you even if you didn't set them up yourself. Find out why it's so important for you to claim those listings, how you can find them, and how you go about claiming them.

Top 7 Reasons Businesses Fail
When you're starting a new business, the last thing you want to focus on is failure. But if you address the common reasons for failure up front, you'll be much less likely to fall victim to them yourself. Here are the top 7 reasons why businesses fail and tips for avoiding them.

5 Ways to Extend the Reach of Your Content
Creating fresh content to market your business is a lot of work. Here are five ways you can repurpose your existing content to give it new life and extend its reach.

6 Ways to Sell to Millennials
Are you marketing to millennials? If not you're missing a $2.4 trillion market. Use these tips to understand and sell to millennials and boost your bottom line.

How to Accept Credit Cards on Your Cell Phone
If you sell at craft shows, conventions, concerts, or anywhere you won't have access to your merchant account system, then cell phone based credit card processing could be just the solution you need. Here's an overview of the options available for mobile credit card processing.

20 Ways to Make More Money
Hidden sources of income are all around you, you just have to know where to look. Boost your income and shave expenses with these 20 tips to for making more money.

Offline Marketing Tactics That Still Work
Although the Internet has forever changed the way businesses advertise, you can still market your business with old school offline marketing methods and get results. Here are seven offline marketing tactics you should give another chance.

How to Dominate Local Search
How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.

How to Find Good Freelance Jobs
Looking for freelance work? Whatever your expertise, there is probably a freelance market for it. Here are 8 tips to help you find freelance jobs.

10 Businesses You Can Start for $500 or Less
Do you want to start a business but don't have much money to spend? It can be done. Starting a service business is often the answer. Here are ten business ideas that can be launched for $500 or less in startup funds.

6 Common Resume Lies (and How to Spot Them)
How truthful is the resume you're reviewing? How can you tell when a job candidate is doing more than a little exaggerating about his or her past experience? Here are six tell tale signs to watch for when an applicant has lied on his resume.

9 Ways to Steal Your Competitor's Customers
Want a bigger piece of the pie? One sure way to grow your business and increase your market share is by coaxing away your competition's customers.

Learn How New Customers Find Your Business
How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.

13 Ways to Find Customers for a New Business
What's the hardest thing about starting a business? For many new business owners, the answer is finding clients or getting customers. This is particularly if your marketing budget is limited. If you're having trouble finding clients, consider using some these time-tested strategies.

300+ Ideas for Starting a Business 
Do you want to start your own business but don't know what kind of business to start? Here's a mega list of over 300 business ideas plus suggestions for what it takes to succeed.

7 Steps for Thinking on Your Feet
To get ahead, you need to be able to speak confidently when you're put on the spot. Here are seven steps to follow so you keep your composure and respond well when you're under pressure.

12 Ideas for Starting a Business
Are you thinking about starting your own business but don't want to be the victim of a get-rich scam? Discover real opportunities right under your nose with these 12 ways to find the right business idea.

How to Choose a Credit Card Processing Company
There are dozens of credit card processing companies that offer merchant accounts to small business owners. How do you know which one to choose?  Here's what you need to know to evaluate and choose the best credit card processing company for your business.


Follow Us and Share

View Mobile Site