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7 Simple Secrets to Reducing Your Refund Requests
If you sell any kind of information product online, like ebooks, training materials, reports, or white papers, you know how frustrating requests for refunds can be. Here are seven simple and inexpensive things you can do to reduce your refund rate. Many of them even apply to traditional product sales.

Find the Leaks in Your Order Form
You spend a lot of money enticing people to your Web site, so it’s vital that you devote just as much attention to getting them to complete a purchase. Poor sales conversion rates are the bane of many businesses, but web analytics can help isolate where the leaks are so you can make improvements to your order process.

Take Steps to Avoid the Violent Crime of Carjacking
Carjacking is a crime that can end not only in the destruction of property, but also injury or loss of life. Here are things you can do to protect yourself from would-be carjackers.

5 Social Media Mistakes Businesses Make
Think it's time for your business to start using Facebook or Twitter? Before you jump in with both feet, make sure you're not about to make one of these five social media mistakes.

How to Create an Effective Mentoring Program
How do you retain and prepare your best talent to lead? Mentoring programs are one of the most effective tools in achieving business results. Here are ten guidelines for creating an effective mentoring program.

Join us on Facebook
Are you on Facebook? If so, you can find us there as well. Connect with us on Facebook to get the latest updates from Business Know-How right on your Facebook news feed.

10 Cheap Ways to Create a Professional Marketing Impression
Whether you are launching a business, event or a new product, you have to give the impression you know what you’re doing from the get-go. Otherwise no one is going to spend their hard-earned dollars with you. Here are ten ways you can create a professional marketing image on the cheap.

4 Secrets for Selling Value Instead of Price
Are your customers worried about price and not seeing the value of your product or service? Here are four secrets that can help you sell on value so that price is no longer an issue.

10 Ways to Grow Referrals in Less Than 10 Minutes a Day
While most businesses are spending enormous amounts in an effort to attract new customers, a select few use a strategy that has virtually eliminated the need for marketing. Building a business on referrals isn’t costly or time-consuming once you know the secret.

Top 5 Lies Told by Job Candidates
Every employee in a small business has a big impact on performance, company culture and the bottom line. That’s why hiring the wrong candidate is a costly, sometimes critical, mistake. Be aware of these five common lies your job candidates may tell in an interview or on their resume.

Fans and Followers More Likely to Buy
The things we choose to do online are a pretty clear reflection of how we are living our real lives out here in real life. When we become a fan of something on Facebook or follow a business on Twitter, we actually do more business with those favored companies.

People Skills Win Over Knowledge
What would you expect to be more important in the business world: your knowledge of important topics or your people skills? A recent survey suggests that it's how you interact with others that has the biggest impact on your success.

Selling-Why it Pays to Be an Unpaid Consultant
Should salespeople be willing to give free advice to their clients? Does free consulting lead to increased sales and profitability or is it a waste of time. Here's what one expert has to say.

What You Can Learn from Silly Viral Videos
Your inbox is probably full of them -- the latest viral video sensations from YouTube. From piano playing cats to unfortunately placed piñata bats, silly videos have become big business. Find out why some videos go viral and get tips on how to create a viral video for your own business.

How a Grandmother Started a Multimillion-Dollar Business
Starting a business was not something Anita Crook set out to do at nearly 60 years of age. But when her pocketbook organizer idea took off, this South Carolina grandmother found herself running a multimillion-dollar business.

Damage Control for Social Media
The Internet brings numerous marketing opportunities but also poses threats to small business sales. Sometimes, a corporate blog or a comment in a social Web site is followed by derogatory remarks or belittling statements. Here's advice on when and how you should respond to negative comments.

12 Point Checklist for Successful Negotiations
Do sales negotiations make you nervous? Put yourself at ease and increase the likelihood of a successful outcome with this negotiation checklist.

Hazard Material Safety Prevents Fires in Homes and Workplaces
If you work in a home office, you might not think hazardous material safety is something you need to worry about. Your home, however, likely has quite a few products containing chemicals that could fuel a fire or pose other dangers. Here are some guidelines on how to safely store hazardous materials.

5 Up-sell Strategies for Your Business
Up-selling is one of the best ways that you can make a little extra money with each sale online. When a company uses a great up-sell strategy, they can increase each sale made by 20 percent or more. Here are five easy to implement up-sell strategies for your web site.

Does Volume Make Up for Low Price?
When customers ask you for a discount in exchange for their promise of a large purchase, or multiple future purchases, it's hard not to give in. After all, you'll make up for the lower price by selling more of your product and gaining a good customer, right?

5 Ways to Work Smarter and Be More Productive
Ever noticed how some entrepreneurs get way more done than others without working themselves to the bone? If you ever want to be able to have more time for things you enjoy, working smarter is critical. Here are five things you can start doing right now to become more productive without working longer hours.

How to Build an Online Business from the Ground Up
What goes into creating a successful online retail store when your background is in something entirely different? Find out in this startup story of the ecommerce business Air & Water Inc.

12 Simple Steps to Avoid Burnout
Many people experience burnout at some point in their lives. Business owners and the self-employed are even more likely to fall prey to burnout because the buck stops with them. If you feel as if you’re starting to burn out here are some things you can do to avoid it.

What to Do when Someone Copies Your Web Site
When you find that parts of your Web site have been maliciously stolen by a competitor or a scammer, whether it be an article, images or even the whole design, it’s important to have the offending site remove the copied content. Here are the steps to take to have the copied material removed.

Fake It or Make It: 9 Truths for Authentic Customer Experiences
Trust and transparency are more important to today's consumers than ever before. Here are nine things to consider if you want to create authentic experiences for your customers.

7 Steps for Preventing Auto Theft
Professional car thieves with power tools can strip a car down to it's skelton in just a few minutes. Watch a demonstration and find out what you can do to make your car less appealing to crooks.

4 Unique Buying Phases of Your Customers
Most customers follow a four-phase buying pattern when choosing where to make their purchase. Use your knowledge of these patterns to determine the best pricing for your products or services.

Environmental Sustainability and Your Small Business
In Part 1 of this series, we busted four myths of going green. Here, in Part 2, get 12 ideas for things your business can do to help the environment and even reduce your expenses.

4 Valuable Take-Aways from Attending Business Conferences
It's true that attending business conferences costs you time and money, something that's in short supply for most small business owners. Yet the benefits that you'll get from taking a break from your daily routine to meet with other people in your industry can far outweigh the costs.

Direct Mail Marketing for Small Businesses
When you have a small business, you know that one of the most important aspects of your business plan is advertising. You probably already have a Web site and a Twitter account, but what about doing direct mail? Is direct mail a thing of the past or is it still useful today?

Why Workplace Teams Fail (and 7 Ideas to Fix Them)
Many teams in the workplace were never designed to succeed to begin with. Find out why, then use these seven tips to build better teams.

How to Lower Your Bounce Rate
Even the best email campaign won’t be a success if your bounce rates are high. Your creative design, clever copy and enticing call to action are meaningless if people aren’t even getting your emails. There are a few things you can do to reduce your bounce rate.

Grants for Small Business Owners
With the downturn in the economy there has been no shortage of rumors of government grants to help struggling businesses. While they do actually exist, grants are not easily obtained. Here's what you need to know about the availability of government grants and where you can go to look for them.

Protect Your Business from Professional Burglars
Scott Hornick, the "one minute burglar" may be behind bars, but criminals like him are still on the loose. Find out how to protect your business from professional burglars with this advice.

6 Great Ways for Teens to Make Some Green This Summer
Is your teenager too young to get a job at Burger King but wants to earn some money? Does your older teen yearn for a business of his or her own? Here are six great entrepreneurial enterprises to help teens beat summer boredom while earning some money.

The Benefits of a Mobile Web Site
Nearly one-third of individuals use their mobile phones to browse the internet, and the number is rising. As a result, the mobile web is becoming increasingly important to small businesses. Here are some key considerations for setting up a mobile version of your company web site.

Netbook Review: Acer Aspire One
Is a netbook really good enough for running your business on the go? Business Know-How's technology writer is taking three netbooks through the paces. Find out how the Acer Aspire One fared in this review.

Business Disasters Hidden in the Fine Print
Whether it's your merchant account agreement, insurance policy, or bank loan, the fine print may contain more than you bargained for. Here's why you should read every last letter of the fine print in any document you sign for your business.

Does a Chief Innovation Officer Inspire Your Team?
Every organization that grows by creating new products or services or aspires to out-class the competition needs a Chief Innovation Officer, or CIO - someone who fosters creativity, develops new ideas and inspires your team. Read more in this excerpt from Robert's Rules of Innovation.

5 Tips for Using Social Media to Launch Your Business
Social media can be one of your best tools for building a new business - if you use it correctly. Here are five tips from the new book The On-Demand Brand for successfully using sites like Facebook and Twitter to launch your business.

Increase Sales with Product Reviews and Ratings
Recent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. Read more >>

5 Steps to Creating an Irresistible Marketing Message
Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you, and why they should choose to do business with you over and above any and all other choices they might have. This five-step formula will help you create a marketing message that grabs your customers' attention and leaves them begging for more.

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