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The 10 Most Common Publicity Mistakes
How's your publicity campaign going? Is the media ignoring your press releases? If you're trying to get news exposure for your business and not having any luck, you could be making one of these ten mistakes.

Why Hire Gen Y Employees?
Gen Y workers don't always make the best impression with employers, but that doesn't mean they won't make good employees. Actually, Gen Y employees are often loyal and hard working if you know how to manage them properly. Read more from Jason Ryan Dorsey, author of "Y-Size Your Business".

4 Easy Steps for Getting More Customers
By planning your business marketing well, you can get better results out of it. Here are four steps for increasing your customer base and sales without spending more money.

Protect Your Holiday Profits from Shoplifters
With the economy still struggling and the holiday shopping season upon us, shoplifters will be out in full force. Shoplifting by lone thieves is costly enough for retail establishments, but organized shoplifting costs store owners billions of dollars each year. Find out how to keep your holiday profits from literally walking out the door.

9 Sources of Business Financing
Looking for funding for your business? There are a wide variety of sources available, depending on your needs. Here's an overview of the most common types of business financing.

The Secret to Building Sales Confidence
Have you ever noticed when you're playing a game that the more you think about what you're doing, the worse you do? The same holds true for your salespeople, and for them, the pressure is always on - to make the sale, meet their goals, and get the commission. Here's how you can build sales confidence into your salespeople so they don't choke under pressure..

Run Your Entire Business with Free Portable Applications
These days, not only can you easily run your business from home - you can run it from just about anywhere - with the help of these free portable applications.

6 Steps for Surviving the Recession
How does a struggling business make it through, and not just survive but actually grow during this difficult time? It all comes down to the decisions you make right now, today. Here are six steps you should take now to come out of the recession stronger than when you entered it.

Is Your Worker an Employee or an Independent Contractor?
If you run a business and have people working for you, it is important to properly classify them as either employees or independent contractors because your decision will have payroll tax implications. Answer "yes" to any of these seven questions and you can be sure the IRS will consider your worker an employee, and so should you.

Choosing a Payroll Service Provider
When payday rolls around employees automatically assume they will not only be paid but be paid the correct amount. An easy way to ensure everyone is receiving payment and the IRS is not on your back is a payroll service. Use these tips to evaluate and choose a payroll service provider.

3 Things That Make Customers Distrust You
Your employees could be chasing away new customers without even realizing it. Here are three reasons potential customers may distrust you or your team members.

6 Facts to Know Before Renting an Email List
When it is time to select a mailing list for your direct marketing campaign, make sure you have all the facts. Here are six things you should know.

Business Startup Cost Calculator
Do you know how much money you need to get your  business started and run it until it becomes profitable? Use our startup cost calculator to figure it out.

8 Strategies to Resolve Workplace Conflict
Conflict in the workplace is inevitable, but it doesn't have to bring down morale or effect productivity. Here are eight things you can do to handle conflict and restore the peace.

Common Sense Tips for Cyber Security
Last month was National Cyber Security month, but we need to be on guard against cyber attacks year round. Here are some tips you can use to keep your home and business secure from cyber attacks.

Should You Purchase or Lease Business Equipment?
Leasing an expensive piece of equipment makes it more affordable month to month, but it can cost you more in the end. Purchasing outright, however, is not always the best option either. Find out why >>

11 Monstrous Small Business Marketing Mistakes
Small business owners and self-employed professionals can increase marketing success by avoiding these business-sabotaging errors.

If at First You Don't Succeed, Change What You're Doing
To succeed in sales, persistence is necessary. But persisting with an approach that isn't working isn't smart - it's a waste of time. Here's why you need to change your strategy to be effective.

Work-Life Lessons from the Legendary Peter Drucker
Peter Drucker's influence on business management is legendary, yet his ideas about personal growth have largely been overlooked. In his new book Living in More than One World, Bruce Rosenstein compiles Drucker's wisdom on self-management. Read an excerpt here.

A Surefire 6-Step Process for Selecting the Best Vendor
Sometimes choosing a supplier or service provider is as simple as asking a friend who they use in their business. Other times you need to go through a formal selection process. To make sure the vendor you choose is the best one to provide the service or product you need, use these six steps.

Microloans for Very Small Businesses
Not every small business needs to borrow hundreds of thousands of dollars. The SBA's microloan program is aimed at the smallest of small businesses and is available in amounts up to $35,000 from local microlenders. Learn how microloans work here.

Afraid to make changes in your business?
Small business owners often fear changes, but that fear may be holding their business back. Here's why change is important and how to know when it's time to make changes.

Things to Consider When Getting a Business Loan
There are three main components banks review when underwriting your loan application. The knowledge and understanding of these issues can greatly increase your chance of success while also save you the time of applying for a loan program you may not qualify for due to your current situation.

How to Be a Top-Earning Coach or Consultant
You know your stuff. You are an undisputed expert in your field. The few customers you've helped sing your praises. But that's the problem. There are still too few customers. What's the single most important thing you can do to build your business and grow your profits?
Click here for details >>

5 Hidden Benefits Of Cloud Storage For SMBs
There's a familiar litany of cloud computing benefits, from lower capital expenses and fast deployments to ubiquitous access and bringing enterprise-class technology to smaller companies. Here are five more  useful but seldom touted benefits that cloud storage promises bring to your small or midsize business.

7 Tactics to Improve Cash Flow
Even successful businesses can have cash flow issues. Here are seven tactics to make sure you have enough money to run your business while you're waiting to get paid by customers.

Long Island Business Know-How
Get regional business information and advice for Long Island, NY.

Business Watch Programs Prevent and Reduce Crime
In a continuation of last week's column, security expert Paul Davis discusses the benefits of joining (or starting) a business crime watch program.

7 Tips for Becoming a Grade-A Speaker
If you speak in front of audiences very often, you probably have a routine you follow when preparing your speech. Here's a checklist you can add to your routine to make sure your presentation is engaging and effective.

10 Ways to Increase Your Order Form Response
Your order form is the place where prospects have to make a commitment to you - either to register, request more information, or make a purchase. That makes it one of the most likely places for customers to get cold feet and abandon your site. Here are ten things you can do to make sure your order form isn't scaring customers away.

Why Unemployed College Grads Should Channel Their Inner Entrepreneur
Last spring, the Bureau of Labor Statistics reported that unemployment among 18 to 25-year-olds was a staggering 16.1%. If you are among this army of unemployed or underemployed young people, it's time you considered another option: start your own business. Find out how to get started from Donna Fenn, author of Upstarts!

4 Ways to Guarantee Your Customers Will Always Love You
Making yourself essential to your customers is a sure way to help your business survive till the economy recovers. Here are four things to focus on to make yourself indispensible.

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