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34 Free Online Tools to Help You Run Your Business
The Internet abounds with tools and resources for running a business. Here are 34 free online tools that can help you analyze your website, schedule appointments, invoice customers, and everything in between.
17 Things You (Unknowingly) Do That Say “I Don’t Care”
Most of us care about doing our jobs well, and about the relationships we have with customers and employees. But your actions might be sending the opposite message. Here are 17 things you unknowingly do that tell others, “I don’t care.”
How to Create a Social Media Superfan
Fans, followers and friends are all important for keeping social media buzzing about your business. But your real heroes are your superfans - customers who love your business so much that they can't say enough good things about you. Here's how to recognize and cultivate your social media superfans.
How to Make Your Website Faster
Is your website fast enough to keep your visitors from clicking away? These days, customers expect your website to be quick and responsive, and if it's too slow they'll become frustrated and leave. These tips can help you make your site load faster so you don't miss out on sales.
Claiming Your Local Small Business Listings Online
If you run a brick and mortar business, there are probably online listings for you even if you didn't set them up yourself. Find out why it's so important for you to claim those listings, how you can find them, and how you go about claiming them.
Top 7 Reasons Businesses Fail
When you're starting a new business, the last thing you want to focus on is failure. But if you address the common reasons for failure up front, you'll be much less likely to fall victim to them yourself. Here are the top 7 reasons why businesses fail and tips for avoiding them.
5 Ways to Extend the Reach of Your Content
Creating fresh content to market your business is a lot of work. Here are five ways you can repurpose your existing content to give it new life and extend its reach.
6 Ways to Sell to Millennials
Are you marketing to millennials? If not you're missing a $2.4 trillion market. Use these tips to understand and sell to millennials and boost your bottom line.
How to Accept Credit Cards on Your Cell Phone
If you sell at craft shows, conventions, concerts, or anywhere you won't have access to your merchant account system, then cell phone based credit card processing could be just the solution you need. Here's an overview of the options available for mobile credit card processing.
Why Your Website Must Be Responsive
If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using.
20 Ways to Make More Money
Hidden sources of income are all around you, you just have to know where to look. Boost your income and shave expenses with these 20 tips to for making more money.
How to Make a Video on the Cheap
Video marketing is a great way to advertise your business, and it doesn't have to cost you a fortune in equipment and editing software. Here's how you can produce a video for your business inexpensively.
How to Manage Remote Employees and Freelancers
When you have remote employees and freelancers, it can be hard to keep tabs on what they're doing. This advice on managing them via email and social media will help you keep communication open and productivity high.
Offline Marketing Tactics That Still Work
Although the Internet has forever changed the way businesses advertise, you can still market your business with old school offline marketing methods and get results. Here are seven offline marketing tactics you should give another chance.
How to Dominate Local Search
How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.
How to Create a Social Media Policy for Your Business
Do your employees know what's acceptable for them to post online when they are representing your company? Having a social media policy in place can prevent blunders that make your business look bad. Here's advice on how to create a social media policy.
Top 10 Workplace Distractions-And What to Do About Them
Telephone calls, emails, interruptions... all of them distract you from your work. But there are more things that interfere with you getting the most important tasks done. Find out what they are and what you can do about them.
Attracting and Hiring Recent College Graduates
Recent college graduates can offer a lot to your business, but if you want to recruit them, you have to do things a little differently. Here's how you can attract new graduates to your company.
5 Tips to Attract, Keep and Motivate Employees
Attracting and keeping young, skilled employees is important and often difficult for today's businesses. Following the tips below will help increase the satisfaction of your employees with their job, and as a result lower recruiting costs and make your company more productive.
5 Ways to Generate Repeat, Loyal Customers
New customers are great, but what's even better is repeat customers. They become your business's cheerleaders that drive new customers your way, sing your praises, and buy from you again and again. Here are five things you can do to create loyal customers.
Creative Cash Flow Strategies for Small Business
Increasing sales doesn't do you any good if you don't have enough cash on hand to replenish your stock or pay your operating costs. Here are eleven creative strategies for improving your business's cash flow.
17 Best Practices of Top Salespeople
What makes the difference between a good salesperson and a great salesperson? It isn't just good luck. Chances are they are applying some or all of these 17 best practices.
6 Ways to Run a Craft Business from Home
If you've ever created handmade goods for friends and family as gifts, you've probably wondered how you can use your skills to start a craft business. Here are six ideas to start a successful home craft business.
How to Find Good Freelance Jobs
Looking for freelance work? Whatever your expertise, there is probably a freelance market for it. Here are 8 tips to help you find freelance jobs.
10 Businesses You Can Start for $500 or Less
Do you want to start a business but don't have much money to spend? It can be done. Starting a service business is often the answer. Here are ten business ideas that can be launched for $500 or less in startup funds.
Communicating with Retail Customers via Digital Technology
Staying in touch with customers is so much easier than it used to be. If you aren't meeting your customers where they are online, you're missing the boat. Here are four ways you can use the internet to communicate with your customers.
The 11 Biggest Time Management Lies
Does it seem like no matter what you do, there's always something or someone who takes up a lot more of your time than you had planned? Maybe you've fallen victim to one of these 11 time management lies.
7 Mistakes that Could Drive Your Star Employees Out the Door
Your best employees are worth their weight in gold. The last thing you want is for them to quit and go to work for the competition. Be sure you aren't making one of these mistakes.
39 Cost-Cutting Tips for Your Small Business
Think you've exhausted all the ways to save money in your business? Don't be sure until you've taken a look at these 39 small business cost-cutting tips.
5 Tips for Better Telephone Skills
When the phone rings, are you annoyed at the interruption? The way you and your employees answer the phone sets the stage for your customers' experience with you. Here are five tips for ensuring your phone skills give a good impression.
What Kinds of Insurance Does your SMB Need?
Does your small business have the insurance it needs to keep you protected? Find out what kinds of insurance are available for businesses and what they cover.
How to Write Attention-Grabbing Email Subject Lines
A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get for your products, services, or website. Here are four things that you should keep in mind when creating email subject lines.
How to Avoid the Peter Principle in Your Company
Don't let your company be a victim of the Peter Principle. Use these tips to nurture top talent and avoid promoting people into positions they can't handle.
Top 5 Legal Mistakes Small Business Owners Make
It's all too easy for small business owners to make legal mistakes that could be costly. Most entrepreneurs aren't legal experts, but don't expect a judge to be sympathetic of your ignorance. Inform yourself about these five common legal mistakes so you don't make them yourself.
5 Ways to Get More Subscribers Using Social Media
Looking for more subscribers on your email list? Followers and fans on social media are ripe for the picking, if they know your list exists. Here's how you can use social media to reach more subscribers.
14 Things to Ask a Potential Financial Advisor
Choosing a financial advisor? Make sure you choose wisely. Here are 14 questions you should ask any financial advisor before signing a contract.
Summertime Survival Tips For Work-at-Home Moms
The kids are out of school and you hear the pool calling your name... but your home business still needs as much of your attention as ever. Here are six tips work-at-home moms can use to keep their businesses running smoothly over the summer months.
7 Strategies That Boost Negotiation Success
Want to improve your negotiation skills and learn how to start from a winning position? Here are seven ways you can give yourself a head start in any negotiation.
6 Common Resume Lies (and How to Spot Them)
How truthful is the resume you're reviewing? How can you tell when a job candidate is doing more than a little exaggerating about his or her past experience? Here are six tell tale signs to watch for when an applicant has lied on his resume.
10 Website Design Mistakes Entrepreneurs Make
Designing a website for your business? If you aren't a professional web designer, there are several common website mistakes you could be making.
Emergency Planning for Small and Home Businesses
What would you do if a disaster struck your business? Most disasters aren't preventable, and many aren't even predictable. But you can take steps in advance to minimize your potential for loss from catastrophic events. Here are some guidelines.
The 10 Commandments of Great Customer Service
A company's most vital asset is its customers. Without them, we would not and could not exist in business. So how do you get your customers to not only keep doing business with you, but to recommend your business to others? By following these 10 commandments of great customer service.
12 Status Updates You Should Never Post
When it comes to your business, you need to be very selective about what you share in social media. Your business page should help you engage with your customers, so you want to be extra careful not to offend them. Here are 12 status updates you should never post.
7 Surprisingly Common Internet Marketing Mistakes
Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven mistakes.
What to Charge for Your Product
How do you figure out what to charge? How much is too much and how much is too little? Setting prices for your products is one of the most important business decisions you'll make. Here's what you need to keep in mind when deciding what to charge.
How to Improve Cash Flow
Cash flow problems aren't unusual for small businesses. Even successful businesses can have cash flow issues from time to time. Here are seven ways to solve your cash flow problems.
9 Ways to Steal Your Competitor's Customers
Want a bigger piece of the pie? One sure way to grow your business and increase your market share is by coaxing away your competition's customers.
Why Customers Delay Making a Purchase
One of the complaints small business salespeople share the most is that buyers never seem to make up their minds. Just about the time it looks like they're going to make a buying decision, they suddenly hold off. Here's what's really behind their delay, and tips for the best way to deal with it.
How to Keep Your Cell Phone and Tablet Safe
Cell phones and tablets are particularly vulnerable to security threats and theft because of their portability. Here are eight steps you can take to protect your mobile devices from hackers and thieves.
How to Deal with Negative People
Are negative people in your workplace driving you crazy? Don't let them sabotage your efforts or dampen the spirit of other employees. Here's how to deal with negativity in a positive and constructive way.
How Much to Charge as a Consultant
What's a fair rate to charge for your consulting services? How do you make sure all your expenses are covered with enough left over to pay yourself a decent salary? Use these tips to figure it out.
6 Things You Should Include in Email Welcome Messages
The welcome message you send to subscribers after they sign up for your mailing list is the first email they receive from you. Is it making the right first impression?
How to Promote Your Special Offer
Running a special offer to attract customers? If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. These 10 tips can help.
Hate Networking? 7 Strategies to Help
Networking doesn't come naturally to everyone. If you find it awkward, try these seven strategies to make networking more enjoyable and profitable.
6 Tips for Using Direct Mail to Build Business
Looking for new customers? Don't forget about traditional mail. Here are tips to help small businesses profit from direct mail.
How to Use Promotional Products in Your Business
Giving out promotional products is a great way to keep your name in front of past and potential customers. Use this advice to choose the best way to use promotional items for marketing your business.
6 Tips for Dealing with Negative Reviews on Social Media
No one likes to find negative reviews about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. Use these tips to handle negative comments and reviews the best way possible.
18 Tips for Outsourcing to Freelancers and Contractors
Outsourcing is often seen as a bad word, but for small businesses it can be what makes the difference between meeting a deadline and losing a client. To get the best results from outsourcing, follow these 18 guidelines.
How to Stop Interruptions and Be More Productive
Interruptions cost you and your employees valuable time and productivity. Get back all that lost time and end interruptions for good with these tips.
How to Get Better Results from Online Marketing
Want to give your online marketing a boost? Try combining your social media marketing with email marketing. Here's how to do it.
Should You Lay Off Workers During Slow Periods?
Laying off employees during slow periods, whether it's due to seasonal fluctuations or an economic downturn, is an easy way for businesses to cut expenses. But are you costing yourself more in morale, productivity, and loyalty by laying off workers?
Feng Shui for Business Success
Feng shui is about the placement of objects to balance the flow of energy so that you can be your most productive and prosperous. Here's what you need to know about using feng shui in your business.
Choosing a Business Name? Avoid These 6 Mistakes
Choosing a good name for your business isn't easy. You want it to reflect your business' personality and be catchy without being silly. Before you make your final decision, be sure you avoid these business naming mistakes.
Learn How New Customers Find Your Business
How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.
Common Causes of Prevalent Tax Mistakes
Nearly half of us believe we pay too much taxes. Are you paying in more to the IRS than you have to? These five common tax mistakes could be causing you to overpay.
Spring Cleaning for Your Business
Whether it's piles of old files that need to be thrown out or relationships that are no longer serving you, sometimes it's good to take stock on what's working and not working in your business. Here are three areas of your business you'll want to declutter.
Should You Hire an Intern This Summer?
Internships can be a win-win for both employer and student, but they may not be a good fit for every employer. There are a number of considerations to be made to help determine if hiring an intern would suit your place of business.
5 Red Flags to Avoid Triggering an IRS Audit
Do you live in fear of an IRS audit? The IRS counts on you being afraid to keep you honest, but there are things you can do to lessen the chances of getting audited.
Essential Sales Team Management Strategies
Your total sales may be on target, but are all the members of your sales team meeting their goals? Here’s why it’s important and what you need to do if some sales people are under performing.
21 Cash Flow Tips for Seasonal Businesses
One issue that many business owners fall victim to at some point is cash flow problems. Because of the type of business they operate seasonal business owners need to be even more vigilant when it comes to managing cash. Get a handle on the financial outlook for your company with these 21 tips.
Questions You Should and Shouldn't Ask Job Candidates
What questions should you ask job applicants during an interview? What questions shouldn't you ask? Use this guide to help you ask the right questions and select the best candidate for the job.
How to Know When It’s Time for Funding
There are two major types of business funding. Know what they are and when you should seek them out to help your small business grow.
Do I Need to Pay Facebook to Get More Traffic?
Gone are the days of all your fans seeing everything you post on your Facebook page. Now, Facebook expects you to pay if you want more than a few people to see what you post. Here's how to determine whether it's worth paying for that visibility.
How to Find Work-Life Balance
When you run your own business, your work can quickly take over your life. Here are tips for keeping your work and life balanced, so you can have time to enjoy the fruits of your labor.
Low Cost Employee Motivation Tips
Retaining employees and motivating them to perform their best is a constant challenge for small businesses. These simple, low-cost motivation techniques can reduce turnover and energize your staff.
How to Use Surveys and Polls to Grow Your Business
Want to know what your customers really want and make your marketing more relevant to them? Here are ten ways that polls and surveys can help you reach customers more effectively.
13 Ways to Find Customers for a New Business
What's the hardest thing about starting a business? For many new business owners, the answer is finding clients or getting customers. This is particularly if your marketing budget is limited. If you're having trouble finding clients, consider using some these time-tested strategies.
7 Tax Tips for Small Businesses
Keeping your tax records organized and being aware of the tax laws that apply to you can save you time and money. Here are 7 tips to help you focus now and get tax records organized for the future.
5 Keys to Creating Your Best Tomorrow, Today
Are you unhappy with your life the way it is? Do you want a better future but aren't sure how to make it happen? These five tips will help you begin creating that future right now.
7 Important Tax Deductions
Tax Day is almost here. Do you know what deductions you can take? Here are 7 important types of tax deductions for home businesses and sole proprietors.
How to Create an Elevator Pitch
A good elevator pitch is easy to understand and gets straight to the point without a lot of fluff. Here's how you can create a clear and concise elevator pitch that will let customers know what you do and why they need your product or service.
Social Media Best Practices
In social media marketing, how you use punctuation, when you post, how long your message is, and who your audience is all have an impact on its effectivness. Here are guidelines to punctuating your social media marketing, as well as four best practices to help you make the biggest impact.
10 Cloud-Based Tools for Small Business
Cloud based software has made running a business easier and more affordable. Here are ten cloud tools that you might find useful in your small business.
3 Ways to Keep Your Job from Ruining Your Life
Has your job taken over your life? Do you feel like you never actually clock out? Here are three suggestions for getting your life back.
How to Not Be the Annoying Networker
Spreading the word about your business necessitates a bit of self-promotion, a smidge of bragging, and a lot of rubbing elbows with different people. Here's how to work your network without alienating everyone around you.
Using Instagram for Business Marketing
Instagram is a popular photo sharing service you might have seen your teenager using. Companies are using Instagram successfully, too. Here's how you can use Instagram to market your business and engage your customers.
How to Use Pinterest for Your Small Business
Pinterest is still a little confusing for some business people. Here are six tips that will help you use Pinterest to promote your business and connect with customers.
Are Employees Stealing from You?
Employee theft is not uncommon in today's workplaces, and it's often the employee you least suspect that is the culprit. Here are tips on spotting and eliminating employee theft in your small business.
How to Handle Awkward Employee Issues
Employees can present you with some awkward situations, but as the boss, you have to be prepared to deal with them. Here's how to handle three of the most common difficult conversations you'll face.
Top 5 Lies Job Applicants Tell
You want to be sure you hire the best candidate for the job when you have an opening. But how can you tell if the applicants are being honest with you? Here are the top five most common lies job seekers may tell in an interview or on their resume.
Understanding the Home Office Deduction
Do you qualify for the home office deduction? Should you take it even if you do? Is it worth the effort? Here's what you need to know about recent changes to the home office deduction rules.
Is Your Body Language Hurting Your Business?
Body language is an important part of how you communicate. These 11 body language pointers can help you communicate with customers more effectively.
Little Things That Make Employees Want to Quit
You spend a lot of money recruiting and training employees. Are you unknowingly making them want to quit with small, seemingly insignificant slights? Find out how to identify and stop these "microinequities" before they harm your business.
Give Yourself a Business Owner Check-Up
Have you lost sight of your original business goals? Are you so busy running your business that you don't have time to keep it moving in the direction you planned? Here are some questions you should ask yourself to make sure you stay on track to achieving your goals.
Customer Aftercare: 8 Tips to Spend Less and Sell More
Everyone knows it costs much more to find a new customer than to keep an existing one. With a customer aftercare plan in place, you can keep those customers coming back again and again.
How to Build a Relationship with a Business Lawyer (Before You Need One)
Choosing a lawyer for your business isn't as simple as opening up the yellow pages and picking the one with the best looking ad. And asking for free legal advice when you're in a pinch isn't likely to gain you any popularity points with attorney friends. Here's how to go about finding the best lawyer for your business situation.
How to Pick the Perfect Password
Creating a good password that's hard to hack but easy to remember is no simple task, yet it's vitally important for protecting your personal and financial information. Here are a few ideas for creating secure passwords.
Don’t Make These Common Email Marketing Mistakes
Email marketing is an effective and inexpensive way to keep in touch with your customers. Be sure you aren't making one of these common mistakes.
How to Steal Your Customer's Heart Away!
Love, just like business, is all about building relationships, working on communication skills and fanning the flame when it starts to die, and remembering the little things that maybe no one else does. Follow these three business love lessons and you'll steal your customers' hearts away.
How to Organize Your Business Finances
Wish your business finances were more organized? There's no better time to get a handle on them than right now. Use this guide to get control.
6 Ways to Get Lost Customers to Start Buying Again
You work hard to attract customers, but sometimes they just quit coming back. Lost and inactive clients still have potential, even when you haven't heard from them in months or years. Here are six things you can do to get those lost customers buying again.
Six Principles to Improve Your Odds of Startup Success
Thinking of starting a business? Your passion can work as a driving force or it can work against you. Here's how you can channel your enthusiasm towards making your new business a success.
Four Tips for Delivering Bad News
Delivering bad news isn’t pleasant, but at times it’s necessary. Here is a simple formula to help you conduct life’s difficult conversations.
How to Get Your Business Name Known
Can customers find you when they are looking for what your business sells? These publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.
Government Contracting: A Beginner's Guide
Government contracting seem too complicated for your small business to try? It's a huge potential source of income, so don't be too quick to disqualify yourself. Here's what you need to know to get started in government contracting.
12 Tips for Successful Negotiations
Do sales negotiations make you nervous? Put yourself at ease and increase the likelihood of a successful outcome with this negotiation checklist.
The Hidden Costs of Presenteeism: Causes and Solutions
Absent employees cost you money for sure, but what about sick employees that come to work anyway? Find out how presenteeism could be costing you money and get tips for handling it.
14 Ways to Lower Postage and Shipping Costs
Postage and shipping costs are a significant expense for many small businesses - especially after the latest postal rate increase. Here are good ways to cut your mailing and shipping costs.
10 Strategies to Reach Your Sales Goals This Year
2014 is in full swing, and by now you should know what your sales goals are. Make this your best year ever by using these 10 sales strategies to reach your goals.
How to Choose the Right Bank for Your Small Business
The bank you choose for your business has a big impact on your daily operations. Use these tips to be sure you make the right choice.
How to Create a Budget for Your Small Business
How do you go about creating a budget for your small business? What needs to go into it and how do you figure out what your expenses will be? Find out here.
3 Marketing Trends That Will Matter In 2014
How should you market your business in the coming year? What's the best way to reach new customers? Here are the top three marketing trends to watch (and use) in the new year.
How to Get Your Content Seen on Facebook
Wondering why more people don't see your business's Facebook posts? Facebook only displays what you post to a small percentage of your page's fans. Here's how you can increase the number of people that see your content in their news feeds.
Facebook Mistakes Business Owners Make
Promoting your business with Facebook isn't as easy as creating a page and posting your sales. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.
How to Identify and Develop Your Business’ USP
Remaining one step ahead of your competitors is essential to the success of any business, regardless of size or niche, due to the fierce competition evident in today’s crowded marketplaces. Defining your USP or Unique Selling Proposition is a major part of this process.
20 Ways to Get Word of Mouth Marketing
Word of mouth marketing is an effective and inexpensive way to bring in business. Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are 20 ways to generate great word of mouth for your small business.
How Small Businesses Can Compete With Big Box Stores
It may seem like small businesses trying to compete with big box stores are fighting an uphill battle, but in reality there are many things that can make smaller businesses more appealing to customers than their big corporate competition.
The One Leadership Secret You Can’t Ignore
Setbacks and disappointments are inevitable in business. It's how you respond to them that makes a difference in how much they impact you. Here are five things you can do to see immediate improvement in how you deal with setbacks.
How to Make Your Small Business Look Larger
Don't let your small business look small and unprofessional to your customers and prospects. Use these 6 tips to enhance your image and make a big impression.
Biggest Small Business Marketing Challenges
What are the biggest marketing challenges small businesses face? Finding customers is always a tough task, but what about other things like fighting the competition and just having enough money in the budget for marketing?
6 Keys to Influencing People without Manipulating Them
Whether you manage employees, sell to customers, or just need to get your kids to do their homework, being able to get people to change their minds is a valuable skill. Here's how you can influence people without manipulating them.
How to Overcome Smartphone Obsession
Smartphones are incredible productivity tools when they aren't being overused, but the soft ding of alerts from social media, emails and game updates can keep you from concentrating on the real world going on around you. Here are five things you can do to overcome smartphone obsession.
How to Start a Technology Business and Family at the Same Time
Starting a technology company is a demanding task for any entrepreneur. But launching that business when you have two young children and a third on the way is a particularly challenging undertaking. Here's how one enterprising woman did it.
Make Your Emails Stand Out
You know the subject line on the emails you send out is important, but equally important is the “from” or “sender” line. The from line is the very first field most email software displays, and the first thing your readers are likely to see. Here are three tips to help you stand out in your subscribers' inboxes.
3½ Ways to Kiss-up Influencers on Twitter
Getting the attention of influencers on Twitter can help your own Twitter profile gain recognition and followers. Here are 3 (and a half) tips for getting noticed by Twitter's influencers.
4 Ways to Grab Your Audience’s Attention Using Video
No matter what you're marketing, videos can help you get your message across better. Here are four tips for making videos that your customers will love.
8 Ideas for the Perfect Facebook Cover Photo
Wondering what kind of picture should you use for your Facebook cover photo? Here are eight ideas that will help your business stand out on Facebook.
How to Write a Reference for a Former Employee
Writing a reference letter for a former employee and don't know what you should say? Here's how to make sure your letter of recommendation doesn't get you sued.
Are You Spending Too Much Time on Social Media?
Managing your social media pages can quickly take up a significant portion of your day. Think you've got it under control? Here's how to know if you're spending too much time on social media.
The Complete Truth about Business Credit Cards
Business credit cards make it much easier to keep up with purchases, and the credit line can be a welcome option when you need to make a large purchase. Here's what you need to know about business credit cards.
Your Customers Are Smarter Than You!
Sometimes the truth is hard to hear. The way B2B companies approach innovation is deeply flawed (dare we say “downright dumb”?). Find out what so many are doing wrong-and get insights on how to engage your customer in a way that gets buy-in on those bright ideas right from the start.
How to Retain Unhappy Restaurant Customers
How you handle unhappy customers in your restaurant will determine whether they leave satisfied or angry enough to tell all their friends and family. Use these tips to turn dissatisfied customers into happy ones.
6 Tips to Write Mobile-Friendly Subject Lines
Writing a subject line for your email campaign is hard enough, but what if much of your audience reads your emails on a mobile device? Use these tips to create mobile-friendly subject lines that will get your subscribers to open your emails.
3 Mistakes to Avoid in Marketing Content and Public Speaking
Is your word choice distracting people from the message you're trying to deliver? Here are three words that business people love to use but often misuse.
How to Spot a Liar
How can you tell when a job applicant or employee is lying? Workplace body language expert and author of “The Truth About Lies in the Workplace,” Carol Kinsey Goman offers these tips for spotting liars at work.
Identify and Prevent Content Theft
Content theft is a very real threat for online businesses and one that can be tricky to identify and prevent. Despite the sophistication of our search engines and their countless algorithms to find and punish content thieves, in an expanding world with billions of websites, it’s becoming even easier to lift copy, images and other content.
How to Craft a Guest Posting Strategy that Still Works
Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today's rules of guest posting here.
Set Goals That You Can Achieve
Did you achieve all the goals you set for yourself last New Year? Wondering what you can do to increase the odds that you meet this year's? Follow these steps and you'll be more likely to achieve your goals.
How to Get Your Business Found Online
How do customers find your business when they're looking for the kind of product or service you sell? More often than not, they look to online search engines. Here's how you can be sure your business shows up in their search results.
15 Customer Service Tips to Create Loyal Customers
The experience your customer has with your business far outweighs the sales ability of your staff. Here are 15 customer service tips that will get customers to want to buy from you.
Spot Bad Job Applicants Before Hiring Them
Poor interpersonal skills and lack of motivation are among the top reasons why new hires fail. Asking the right questions during the interview can help you find out whether your applicants possess interpersonal skills and attitude that the job requires.
How to Increase Your Business Income
Your business is profitable -- you get your bills paid on time and have enough cash to buy the supplies you need. But at the end of the month, you've barely got enough left to pay yourself. Here are several things you can do to increase your income.
What is Social SEO and Why Should You Care?
You are probably already doing SEO for your web site, but what about social SEO? And for that matter, just what is social SEO? Get the answers to those questions plus some easy to use social SEO tips here.
Customers Are Lost Most Often Due to Neglect
Good customer service doesn't end when the product is delivered. If you don't want to risk losing your customers to the competition, you have to be proactive about regularly following up and addressing their needs.
What is Due Diligence and How do You Perform it?
What does due diligence mean? It's a term that most people use in relation to buying a business. But that's not the only time it's important. Here's what you need to know about doing due diligence.
Why Being Selfless is Good for Business
You don't have to be greedy and selfish to run a successful business. In this article from August Turak, author of Business Secrets of the Trappist Monks, find out why selflessness can actually help your business succeed.
Combine Social Media and Email to Maximize Results
Want to give your online marketing a boost? Try combining your social media marketing with your email marketing. Here's how to do it.
Control Smart Phone Use to Increase Productivity
Checking your smart phone and constantly texting kills productivity. Here’s why and how to be smarter about the way you use phones and other digital devices.
Impostor Syndrome: When Successful People Feel Like Frauds
Do you feel like a fake even though you're a successful business person? Afraid others will learn your secret? If you answered yes, you are suffering from impostor syndrome. Here are ten tips for overcoming it.
What You Can Learn from Your Email List Unsubscribes
When someone unsubscribes from your email list, it's hard not to take it personally. Opt-outs are inevitable, though, and the more you learn from them the fewer subscribers you're likely to lose in the future.
Marketing Tactics Every Small Business Needs
When marketing your business, you need to do more than just attract customers. To be effective, you also need to focus on conversion and retention.
How to Use Click-Through Rates to Create More Successful Emails
Trying to figure out what works and what doesn't in your email marketing campaigns isn't always easy. Learn about how you can analyze your email's click-through rate to determine how well your message is getting through.
300+ Ideas for Starting a Business
Do you want to start your own business but don't know what kind of business to start? Here's a mega list of over 300 business ideas plus suggestions for what it takes to succeed.
10 Tips to Stop Procrastinating
Procrastination robs you of your productivity and hurts your credibility. Stop putting off the inevitable and get it out of the way with these 10 tips for pushing past procrastination.
7 Steps for Thinking on Your Feet
To get ahead, you need to be able to speak confidently when you're put on the spot. Here are seven steps to follow so you keep your composure and respond well when you're under pressure.
12 Ideas for Starting a Business
Are you thinking about starting your own business but don't want to be the victim of a get-rich scam? Discover real opportunities right under your nose with these 12 ways to find the right business idea.
How to Choose a Credit Card Processing Company
There are dozens of credit card processing companies that offer merchant accounts to small business owners. How do you know which one to choose? Here's what you need to know to evaluate and choose the best credit card processing company for your business.