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Social Media Best Practices
In social media marketing, how you use punctuation, when you post, how long your message is, and who your audience is all have an impact on its effectivness. Here are guidelines to punctuating your social media marketing, as well as four best practices to help you make the biggest impact.
10 Cloud-Based Tools for Small Business
Cloud based software has made running a business easier and more affordable. Here are ten cloud tools that you might find useful in your small business.
3 Ways to Keep Your Job from Ruining Your Life
Has your job taken over your life? Do you feel like you never actually clock out? Here are three suggestions for getting your life back.
How to Not Be the Annoying Networker
Spreading the word about your business necessitates a bit of self-promotion, a smidge of bragging, and a lot of rubbing elbows with different people. Here's how to work your network without alienating everyone around you.
Using Instagram for Business Marketing
Instagram is a popular photo sharing service you might have seen your teenager using. Companies are using Instagram successfully, too. Here's how you can use Instagram to market your business and engage your customers.
How to Use Pinterest for Your Small Business
Pinterest is still a little confusing for some business people. Here are six tips that will help you use Pinterest to promote your business and connect with customers.
Are Employees Stealing from You?
Employee theft is not uncommon in today's workplaces, and it's often the employee you least suspect that is the culprit. Here are tips on spotting and eliminating employee theft in your small business.
How to Handle Awkward Employee Issues
Employees can present you with some awkward situations, but as the boss, you have to be prepared to deal with them. Here's how to handle three of the most common difficult conversations you'll face.
Top 5 Lies Job Applicants Tell
You want to be sure you hire the best candidate for the job when you have an opening. But how can you tell if the applicants are being honest with you? Here are the top five most common lies job seekers may tell in an interview or on their resume.
Understanding the Home Office Deduction
Do you qualify for the home office deduction? Should you take it even if you do? Is it worth the effort? Here's what you need to know about recent changes to the home office deduction rules.
Is Your Body Language Hurting Your Business?
Body language is an important part of how you communicate. These 11 body language pointers can help you communicate with customers more effectively.
Little Things That Make Employees Want to Quit
You spend a lot of money recruiting and training employees. Are you unknowingly making them want to quit with small, seemingly insignificant slights? Find out how to identify and stop these "microinequities" before they harm your business.
How to Get Paid What You're Worth
Are you making enough money in your business? Many consultants and freelancers make less than they should because they undervalue their own worth. Here's how to correct the problem.
Give Yourself a Business Owner Check-Up
Have you lost sight of your original business goals? Are you so busy running your business that you don't have time to keep it moving in the direction you planned? Here are some questions you should ask yourself to make sure you stay on track to achieving your goals.
Customer Aftercare: 8 Tips to Spend Less and Sell More
Everyone knows it costs much more to find a new customer than to keep an existing one. With a customer aftercare plan in place, you can keep those customers coming back again and again.
How to Build a Relationship with a Business Lawyer (Before You Need One)
Choosing a lawyer for your business isn't as simple as opening up the yellow pages and picking the one with the best looking ad. And asking for free legal advice when you're in a pinch isn't likely to gain you any popularity points with attorney friends. Here's how to go about finding the best lawyer for your business situation.
How to Pick the Perfect Password
Creating a good password that's hard to hack but easy to remember is no simple task, yet it's vitally important for protecting your personal and financial information. Here are a few ideas for creating secure passwords.
5 Keys to Build Customer Loyalty
Every business owner wants to have loyal customers that love their business. But if you want loyalty, you have to give it. Commit yourself to excellence in these five key areas and your customers will reward you with their repeat business and dedication.
Don’t Make These Common Email Marketing Mistakes
Email marketing is an effective and inexpensive way to keep in touch with your customers. Be sure you aren't making one of these common mistakes.
How to Steal Your Customer's Heart Away!
Love, just like business, is all about building relationships, working on communication skills and fanning the flame when it starts to die, and remembering the little things that maybe no one else does. Follow these three business love lessons and you'll steal your customers' hearts away.
How to Organize Your Business Finances
Wish your business finances were more organized? There's no better time to get a handle on them than right now. Use this guide to get control.
6 Ways to Get Lost Customers to Start Buying Again
You work hard to attract customers, but sometimes they just quit coming back. Lost and inactive clients still have potential, even when you haven't heard from them in months or years. Here are six things you can do to get those lost customers buying again.
Six Principles to Improve Your Odds of Startup Success
Thinking of starting a business? Your passion can work as a driving force or it can work against you. Here's how you can channel your enthusiasm towards making your new business a success.
Four Tips for Delivering Bad News
Delivering bad news isn’t pleasant, but at times it’s necessary. Here is a simple formula to help you conduct life’s difficult conversations.
How to Get Your Business Name Known
Can customers find you when they are looking for what your business sells? These publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.
Government Contracting: A Beginner's Guide
Government contracting seem too complicated for your small business to try? It's a huge potential source of income, so don't be too quick to disqualify yourself. Here's what you need to know to get started in government contracting.
12 Tips for Successful Negotiations
Do sales negotiations make you nervous? Put yourself at ease and increase the likelihood of a successful outcome with this negotiation checklist.
The Hidden Costs of Presenteeism: Causes and Solutions
Absent employees cost you money for sure, but what about sick employees that come to work anyway? Find out how presenteeism could be costing you money and get tips for handling it.
14 Ways to Lower Postage and Shipping Costs
Postage and shipping costs are a significant expense for many small businesses - especially after the latest postal rate increase. Here are good ways to cut your mailing and shipping costs.
6 Website Writing Guidelines for Small Businesses
The words on your website are the key to turning visitors into leads and customers. The web writing guidelines below will help you determine what content should be on your web pages.
10 Strategies to Reach Your Sales Goals This Year
2014 is in full swing, and by now you should know what your sales goals are. Make this your best year ever by using these 10 sales strategies to reach your goals.
Why This Is the Year to Start a Business
Have you been putting off starting a business you've been dreaming about? Here are 5 reasons why this is a good time to start a small business.
Questions Every Business Owner Should Ask in January
January is when most people reflect on the past year's successes and failures, and therefore when they consider what their course should be for the coming year. Find out what questions you should ask yourself as a business owner this time of year.
How to Choose the Right Bank for Your Small Business
The bank you choose for your business has a big impact on your daily operations. Use these tips to be sure you make the right choice.
How to Create a Budget for Your Small Business
How do you go about creating a budget for your small business? What needs to go into it and how do you figure out what your expenses will be? Find out here.
10 Ways to Create More Time in Your Day
Not enough hours in the day to get it all done? Make sure you're using your time wisely. Follow these ten time management techniques to find extra hours you didn't even know you had.
3 Marketing Trends That Will Matter In 2014
How should you market your business in the coming year? What's the best way to reach new customers? Here are the top three marketing trends to watch (and use) in the new year.
How to Get Your Content Seen on Facebook
Wondering why more people don't see your business's Facebook posts? Facebook only displays what you post to a small percentage of your page's fans. Here's how you can increase the number of people that see your content in their news feeds.
5 Secrets to Getting Organized
Ready to get organized? If you just dive in without taking time to plan, you'll likely get overwhelmed and the job won't get done. Here are five simple secrets to make getting organized easier.
5 Ways to Declutter Your Desk
A cluttered desk is more than just an eyesore. It wastes your time, and that costs you productivity and money. Here are five ways to get your desk neat and organized and keep it that way.
Facebook Mistakes Business Owners Make
Promoting your business with Facebook isn't as easy as creating a page and posting your sales. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.
How to Identify and Develop Your Business’ USP
Remaining one step ahead of your competitors is essential to the success of any business, regardless of size or niche, due to the fierce competition evident in today’s crowded marketplaces. Defining your USP or Unique Selling Proposition is a major part of this process.
20 Ways to Get Word of Mouth Marketing
Word of mouth marketing is an effective and inexpensive way to bring in business. Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are 20 ways to generate great word of mouth for your small business.
How Small Businesses Can Compete With Big Box Stores
It may seem like small businesses trying to compete with big box stores are fighting an uphill battle, but in reality there are many things that can make smaller businesses more appealing to customers than their big corporate competition.
The One Leadership Secret You Can’t Ignore
Setbacks and disappointments are inevitable in business. It's how you respond to them that makes a difference in how much they impact you. Here are five things you can do to see immediate improvement in how you deal with setbacks.
4 Ideas to Attract Repeat Business
Wondering how to get repeat business? Getting customers to come back and buy from you again is the key to success. Here are four areas you should address to create customer loyalty.
How to Make Your Small Business Look Larger
Don't let your small business look small and unprofessional to your customers and prospects. Use these 6 tips to enhance your image and make a big impression.
Biggest Small Business Marketing Challenges
What are the biggest marketing challenges small businesses face? Finding customers is always a tough task, but what about other things like fighting the competition and just having enough money in the budget for marketing?
6 Keys to Influencing People without Manipulating Them
Whether you manage employees, sell to customers, or just need to get your kids to do their homework, being able to get people to change their minds is a valuable skill. Here's how you can influence people without manipulating them.
10 Home Business Marketing Tips
Need customers for your home business? Wondering what successful home businesses do that you're not doing? Here are several suggestions to help you promote your business more effectively.
How to Overcome Smartphone Obsession
Smartphones are incredible productivity tools when they aren't being overused, but the soft ding of alerts from social media, emails and game updates can keep you from concentrating on the real world going on around you. Here are five things you can do to overcome smartphone obsession.
How to Start a Technology Business and Family at the Same Time
Starting a technology company is a demanding task for any entrepreneur. But launching that business when you have two young children and a third on the way is a particularly challenging undertaking. Here's how one enterprising woman did it.
Make Your Emails Stand Out
You know the subject line on the emails you send out is important, but equally important is the “from” or “sender” line. The from line is the very first field most email software displays, and the first thing your readers are likely to see. Here are three tips to help you stand out in your subscribers' inboxes.
3½ Ways to Kiss-up Influencers on Twitter
Getting the attention of influencers on Twitter can help your own Twitter profile gain recognition and followers. Here are 3 (and a half) tips for getting noticed by Twitter's influencers.
How to Sell Without Selling
Don't like selling? Many business owners don't, but your success depends on it. Here's how you can get the sale without actually selling.
4 Ways to Grab Your Audience’s Attention Using Video
No matter what you're marketing, videos can help you get your message across better. Here are four tips for making videos that your customers will love.
8 Ideas for the Perfect Facebook Cover Photo
Wondering what kind of picture should you use for your Facebook cover photo? Here are eight ideas that will help your business stand out on Facebook.
Are You a Slave to Your Small Business?
Are you spending way too many hours a week running your business? Has your business taken over your life and left little time for anything else? Here are seven time management tips for small business owners that will let you work less without putting your business at risk.
How to Write a Reference for a Former Employee
Writing a reference letter for a former employee and don't know what you should say? Here's how to make sure your letter of recommendation doesn't get you sued.
Are You Spending Too Much Time on Social Media?
Managing your social media pages can quickly take up a significant portion of your day. Think you've got it under control? Here's how to know if you're spending too much time on social media.
The Complete Truth about Business Credit Cards
Business credit cards make it much easier to keep up with purchases, and the credit line can be a welcome option when you need to make a large purchase. Here's what you need to know about business credit cards.
Your Customers Are Smarter Than You!
Sometimes the truth is hard to hear. The way B2B companies approach innovation is deeply flawed (dare we say “downright dumb”?). Find out what so many are doing wrong-and get insights on how to engage your customer in a way that gets buy-in on those bright ideas right from the start.
How to Retain Unhappy Restaurant Customers
How you handle unhappy customers in your restaurant will determine whether they leave satisfied or angry enough to tell all their friends and family. Use these tips to turn dissatisfied customers into happy ones.
6 Tips to Write Mobile-Friendly Subject Lines
Writing a subject line for your email campaign is hard enough, but what if much of your audience reads your emails on a mobile device? Use these tips to create mobile-friendly subject lines that will get your subscribers to open your emails.
3 Mistakes to Avoid in Marketing Content and Public Speaking
Is your word choice distracting people from the message you're trying to deliver? Here are three words that business people love to use but often misuse.
How to Spot a Liar
How can you tell when a job applicant or employee is lying? Workplace body language expert and author of “The Truth About Lies in the Workplace,” Carol Kinsey Goman offers these tips for spotting liars at work.
Identify and Prevent Content Theft
Content theft is a very real threat for online businesses and one that can be tricky to identify and prevent. Despite the sophistication of our search engines and their countless algorithms to find and punish content thieves, in an expanding world with billions of websites, it’s becoming even easier to lift copy, images and other content.
How to Craft a Guest Posting Strategy that Still Works
Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today's rules of guest posting here.
How to Improve Cash Flow
Cash flow problems aren't unusual for small businesses. Even successful businesses can have cash flow issues from time to time. Here are seven ways to solve your cash flow problems.
Set Goals That You Can Achieve
Did you achieve all the goals you set for yourself last New Year? Wondering what you can do to increase the odds that you meet this year's? Follow these steps and you'll be more likely to achieve your goals.
Kickstart Your Confidence
Self-confidence is important to growing a successful business, but it's something many people have to work at to achieve. Use these 5 steps to give your confidence a boost.
Top Four Productivity Killers
What do you think has the biggest impact on your productivity? It's probably not paperwork, meetings, or multitasking. Find out what the top four time management problems are and why they are so important.
5 Tips to Convert Cold Prospects into Buyers
Not prepared to let go of a hot prospect that has turned cold? Here are five suggestions that can turn that cold prospect into a buyer.
How to Create a Successful Business Partnership
Business partnerships are a little bit like marriages. A lot of them don't work out and some end badly! Give your small business partnership the best chance for success by following these tips.
How to Get Your Business Found Online
How do customers find your business when they're looking for the kind of product or service you sell? More often than not, they look to online search engines. Here's how you can be sure your business shows up in their search results.
15 Customer Service Tips to Create Loyal Customers
The experience your customer has with your business far outweighs the sales ability of your staff. Here are 15 customer service tips that will get customers to want to buy from you.
Spot Bad Job Applicants Before Hiring Them
Poor interpersonal skills and lack of motivation are among the top reasons why new hires fail. Asking the right questions during the interview can help you find out whether your applicants possess interpersonal skills and attitude that the job requires.
10 Small Business Survival Strategies
Has the economy hurt your business? Has a competitor or technology changes caused lost sales? These marketing strategies can help your business survive.
Lessons for Better Business Negotiation
For some people, negotiating comes as second nature. The rest of us need to carefully study and learn negotiation strategies to be sure we don't end up on the losing end of business deals. Here are ten lessons for improving your business negotiation skills.
Start a Business Without Going Broke
Is finding the money to support yourself during the early stages of your business holding you back? There's no doubt that some sacrifices will be necessary, but if you're trying to support a family, your choices are limited. Here are seven strategies you can employ to reduce the financial strain of your startup.
How to Increase Your Business Income
Your business is profitable -- you get your bills paid on time and have enough cash to buy the supplies you need. But at the end of the month, you've barely got enough left to pay yourself. Here are several things you can do to increase your income.
Creative Cash Flow Strategies for Small Business
Cash flow problems can cause your business to fail even if you have sales. Here are eleven creative cash flow strategies for getting paid faster.
How to Outsmart the Competition
What is the objective of your advertising? Getting someone to call you? Building name recognition? Promoting a particular product - or your entire business? Here's why defining your advertising goals is important to its success.
7 Ways to Build Trust without Saying a Word
When your customers trust you, they will buy more from you and refer their friends and associates to you. Here's how you can get people to trust you by using the right body language.
What is Social SEO and Why Should You Care?
You are probably already doing SEO for your web site, but what about social SEO? And for that matter, just what is social SEO? Get the answers to those questions plus some easy to use social SEO tips here.
Customers Are Lost Most Often Due to Neglect
Good customer service doesn't end when the product is delivered. If you don't want to risk losing your customers to the competition, you have to be proactive about regularly following up and addressing their needs.
Supercharge Your Sales by Selling with Stories
Want to start selling more? There's a secret tactic that not all salespeople know. It helps them hold their prospects' attention longer and helps them connect with their customers naturally. Find out how incorporating personal stories into your sales conversations will help you sell more.
What is Due Diligence and How do You Perform it?
What does due diligence mean? It's a term that most people use in relation to buying a business. But that's not the only time it's important. Here's what you need to know about doing due diligence.
Why Being Selfless is Good for Business
You don't have to be greedy and selfish to run a successful business. In this article from August Turak, author of Business Secrets of the Trappist Monks, find out why selflessness can actually help your business succeed.
Combine Social Media and Email to Maximize Results
Want to give your online marketing a boost? Try combining your social media marketing with your email marketing. Here's how to do it.
Control Smart Phone Use to Increase Productivity
Checking your smart phone and constantly texting kills productivity. Here’s why and how to be smarter about the way you use phones and other digital devices.
Impostor Syndrome: When Successful People Feel Like Frauds
Do you feel like a fake even though you're a successful business person? Afraid others will learn your secret? If you answered yes, you are suffering from impostor syndrome. Here are ten tips for overcoming it.
What You Can Learn from Your Email List Unsubscribes
When someone unsubscribes from your email list, it's hard not to take it personally. Opt-outs are inevitable, though, and the more you learn from them the fewer subscribers you're likely to lose in the future.
4 Factors that Influence the Price Your Customers Will Pay
Most customers follow a four-phase buying pattern when choosing where to make their purchase. Learn the patterns to determine the best pricing for your products or services.
Learn Better Telephone Skills
When the phone rings, are you annoyed at the interruption? The way you and your employees answer the phone sets the stage for your customers' experience with you. Here are five tips for ensuring your phone skills give a good impression.
10 Tips to Overcome Your Fear of Selling
Even though we all know we need to sell our products and services, many people are fearful or anxious about actually doing so. These 10 tips can help you shift out of fear and into excitement about selling your product or service.
Marketing Tactics Every Small Business Needs
When marketing your business, you need to do more than just attract customers. To be effective, you also need to focus on conversion and retention.
Turn Customer Complaints into Assets
When a customer complains, it gives you the chance to improve your small business in ways you wouldn't have thought of on your own. Make the most of customer complaints with these tips.
Effective Communication Skills that Gets Results
Good communication skills are the key to success in everything you do. Follow these 7 steps to develop communication skills that'll help you get ahead.
7 Characteristics of Great Negotiators
As a small business owner, you probably have to negotiate with customers or suppliers or both. But most people aren't as good at negotiating as they could be. Learn what characteristics the best sales negotiators have in common.
The 10 Deadliest Words and Phrases in Business
Want to make your business writing more effective? Here are ten phrases to avoid in your letters and e-mails.
Alternatives to Google Reader
Looking for a replacement for Google Reader? There are many free RSS readers out there, but not all are created equally. Here's an overview of five popular feed readers to help you choose the best Google Reader replacement.
Avoid Social Media Overload
There are many social media outlets for promoting a business - so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.
Build a Team that Builds Success
Every successful business owner has a team of people behind him or her that helps make that success possible. Here are three ways you can build a successful team for your own business.
10 Secrets for Effective Brochures
Planning to send out a brochure to drum up sales or announce a new product? You don't want it to cost a fortune or, worse, to leave the wrong impression. To be sure your next brochure is a winner, learn these 10 secrets of successful brochures.
Ditch Your Sales Pitch to Grow Your Business
How can you build your B2B sales? The answer isn't to work harder on your pitch. It’s to become a trusted adviser. Here’s how to do it.
Why People Aren’t Engaging With Your Business on Facebook
Not getting much response to your Facebook posts? Here are 7 reasons your Facebook followers might not want to interact with you, and what you can do about it.
How to Use Click-Through Rates to Create More Successful Emails
Trying to figure out what works and what doesn't in your email marketing campaigns isn't always easy. Learn about how you can analyze your email's click-through rate to determine how well your message is getting through.
6 Business Start-Up Mistakes and How to Avoid Them
When you start a business, especially your first business, there's an inevitable learning curve. You'll make mistakes and some of them might cost you money. Here are six common mistakes new small business owners make and tips for avoiding them.
Maintain Your Growing Email List with a Little TLC
Growing your list is important, but subscribers who no longer open your emails don't do you any good. Here's how a little regular maintenance can keep your email list useful and relevant.
300+ Ideas for Starting a Business
Do you want to start your own business but don't know what kind of business to start? Here's a mega list of over 300 business ideas plus suggestions for what it takes to succeed.
10 Tips to Stop Procrastinating
Procrastination robs you of your productivity and hurts your credibility. Stop putting off the inevitable and get it out of the way with these 10 tips for pushing past procrastination.
7 Steps for Thinking on Your Feet
To get ahead, you need to be able to speak confidently when you're put on the spot. Here are seven steps to follow so you keep your composure and respond well when you're under pressure.
Google for Entrepreneurs: Useful Tools for Small Business
You're probably already using at least a couple of tools from Google to help run your business, but Google's offerings for small business is greater than you might realize. Google has made it easier than ever to find the resources you need by gathering all of their business tools under the umbrella of Google for Entrepreneurs.
How Much do Small Businesses Really Earn?
Do many business owners make more than $250,000 a year? Are there a lot of small business millionaires? While some small business owners do become quite wealthy, the majority don't. Here's what our surveys and the Census Bureau have found.
12 Ideas for Starting a Business
Are you thinking about starting your own business but don't want to be the victim of a get-rich scam? Discover real opportunities right under your nose with these 12 ways to find the right business idea.
How to Choose a Credit Card Processing Company
There are dozens of credit card processing companies that offer merchant accounts to small business owners. How do you know which one to choose? Here's what you need to know to evaluate and choose the best credit card processing company for your business.