Small Business Strategies & Ideas That Work!

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call to actionHow to Write a Call to Action

Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.


mailing list contentWhat to Send to Your Email List

You know you need to email to your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.


self-publishing pros and consAdvantages and Disadvantages of Self-Publishing

Self-publishing is a way for authors to get their work published without using a traditional book publisher. In some ways it is even better than traditional publishing, but it has downsides, too. Learn the pros and cons of self-publishing here.


how to sell yourselfHow to Sell Yourself

In very small businesses the owner and business are one and the same. So, when you're marketing your business, you're really marketing yourself - but that isn't easy for everyone. Here's advice for getting better at selling yourself and your business.


holiday marketing6 Holiday Sales and Marketing Tips You Need to Start Using Now

When the majority of your annual sales are earned in November and December, there's no such thing as planning too soon. Here are sales and marketing tips you'll want to start working on now to ensure a profitable holiday season for your business.


startup capitalRaising Startup Money from Friends and Family

Will you be looking to friends and family to help fund your startup? Be sure you do these four things if you accept their investment in your business.


improve selling skillsHow to Be a Better Salesperson

Owning a business doesn't make you a natural salesperson, yet selling is the most important thing you'll do in your business. Here are tips to improve your selling skills.


personal branding lessons6 Personal Branding Lessons You Can Learn from Trump and Clinton

Your personal brand - whether you realize you have one or not - has an effect on your success. Here are 6 personal branding lessons you can learn from the 2016 US presidential candidates.


watch the competitionHow to Keep Tabs on Your Competitors

Want to keep tabs on your competitors? Wish you could spy on them legally to find out what they're planning? You can. Learn what your competition is up to with these tips.


avoid discounting by adding valueAdd Value to Your Products Instead of Discounting

Price is often the primary consideration when customers make a purchase, but cutting prices isn't the best way to compete. Here's how you can add value to your products so you can avoid discounting.


dont work for freeConsulting 101: How to avoid working for free

As a consultant, what you sell is your knowledge, but clients don't always fully value your expertise. Follow these three tips to be sure you don't end up working for free.


ebay sales tips6 Ways to Boost Your eBay Sales

Do you sell on eBay? Whether you're just selling a few things you no longer need or are running a full-time eBay store, these tips can help you be more successful and sell more.


challenges to women businesses4 Challenges (Still) Faced by Women Entrepreneurs — And How to Overcome Them

While it's true that women have made great strides in business ownership equality, they still face challenges not as common among their male counterparts. Here are four of those challenges and the solutions for overcoming them.

repurpose content5 Ways to Repurpose Content and Extend Its Reach

Creating content to attract customers is expensive and time consuming - but it works. Here are five different ways you can repurpose and reuse content to get the biggest bang for your buck.


lose customer7 Signs You're About to Lose a Customer

Getting customers is expensive, so once you've won them, you want to be sure you keep them for the long haul. Keep an eye out for these seven tell-tale signs that a customer is about to leave so you can resolve their problem before it's too late.


reduce business expensesHaggle Your Way to Lower Business Expenses

Your business' recurring expenses add up to a significant chunk of your budget. You can permanently lower some of those costs by negotiating discounts and lower rates with the companies you buy from.


how to use hashtagsBoost Your Social Media Results with Hashtags

Hashtags can help more people find your content on social media. Learn when to use hashtags and how to know which ones are most likely to give your posts a boost.


event marketingHow to Promote Your Business at Community Events and Festivals

Festivals, business expos, health fairs, and other community events are all good opportunities to promote your business locally. These tips will help you make the most of your booth or table.


family businessKeeping the Peace in a Family Business

Don't let the inevitable conflicts between family members get in the way of your family-run business' success. Follow these tips to keep the peace and avoid problems caused by working with relatives.


decision makersHow to Reach Decision Makers and Purchasing Agents

Selling is difficult enough, but you can't even start selling until you're talking to the right person. So how do you connect to decision makers? How can you get in touch with people who have the authority to make purchases? These ideas can help.


consulting businessStarting a Consulting Business

Should you start a consulting business? Do you have a marketable expertise? Do you have the other skills necessary for running a successful business? Consider these questions before launching your consultancy.


customer testimonialsHow to Use Testimonials to Boost Business

Once you get good testimonials from satisfied customers, you need to put them to work. Here are the best places to use testimonials so potential customers will be assured that your business is one they can trust.


customer testimonialsHow to Get Testimonials from Satisfied Customers

Testimonials from happy customers can be a powerful marketing tool for your business. Testimonials give prospects reassurance that your company is the one they should buy from. This article shows you how to get those testimonials so you can put them to work.


independent contracting pros and consAdvantages and Disadvantages of Being an Independent Contractor

Working for yourself as an independent contractor gives you the freedom you always wanted when you were an employee, and possibly even the chance to earn more money. However, being your own boss can have downsides, too. Here are the pros and cons of independent contracting.

office layoutShould the Boss Have a Separate Office from Employees?

As the boss, should you have your desk out in the open with your employees or should you have your own private office? Both have benefits and disadvantages. Get help deciding which office setup is right for your business here.


should you start a businessIs Starting a Business Right for You?

Do you dream of starting your own business? Before you take the plunge, be sure business ownership is right for you by analyzing these five key areas.


product descriptions that sellHow to Write Product Descriptions That Sell

Online shoppers can't look at your product in person, so they depend on your product descriptions to help them decide if they want to make a purchase. This advice will help you write product descriptions that inform customers of your product's benefits and persuade them to buy.

rapid business growthDangers of Rapid Business Growth and What to Do About Them

Once your business becomes profitable, your next goal is probably to see it grow. If that growth comes too fast, though, you could run into some unexpected problems. Here are the top five problems caused by rapid business growth and advice for how to handle them.


business launch5 Steps for Launching a New Business or Product

Your business or product launch is the first impression people will remember. These five steps can help you make your launch a success.


remarketingRemarketing Site Visitors with Your Ads

Retargeting is a way to remind prospects about your products after they leave your site. Here's how and why it works for small businesses.


business startup obstaclesOvercoming Major Startup Obstacles

Starting a small business under normal circumstances is challenging, but starting a business when you're dealing with chronic illness and are of retirement age adds a whole new level to the challenges. Here's how one Long Island man is overcoming those obstacles while starting and running a retail store.

checking referencesHow to Perform Reference Checks on Job Applicants

You learn a lot about potential employees during job interviews, but performing a reference check can ensure that applicant is being honest and is a good fit for your business. Here's how you should go about checking references and a list of questions you should ask.


summer sales slumpBoost Sales During Summer Slowdowns with These Tips

A disorganized office makes you less productive and can contribute to stress. Even if you don't consider yourself a "neat freak," getting organized can really pay off. These 10 tips can help you organize your home office.


employee handbookHow to Write an Employee Handbook for Your Small Business

How do you write an employee handbook? What do you need to put in it? Whether you're writing your first employee manual or you're updating one you've had for a while, this article explains the topics you should cover.


insurance for small businessesInsurance Needs for Independent Contractors

One of the most important things you'll deal with when striking out on your own as a freelancer is insurance coverage. Health insurance is the most obvious concern, but you'll need coverage for other areas, too. Here's an overview of those insurance types to get you started.

retirement planningRetirement Planning for Freelancers and Independent Contractors

When you're self-employed, the full responsibility for retirement savings falls on your shoulders. If you're already part of the gig economy, or are planning to become a freelancer and independent contractor, this guide to retirement plans describes the options available to you.


health insurance premiumsCan Small Businesses Charge Smokers More for Health Insurance?

Health insurance costs are a huge portion of many small business's budgets. One way they might seek to recoup some of those costs is by charging smokers more for their insurance. But is that actually legal? Find out here.


freelance income taxesIncome Tax Basics for the Gig Economy

More businesses are hiring people on a temporary basis as independent contractors or freelancers. Don't set yourself up for financial trouble. Learn how freelance income affects your income taxes.


wasted timeHow to Stop Wasting Time on the Wrong Sales Prospects

Nothing is worse than wasting a ton of time and effort on a client who ends up not doing business with you. Here's how you can tell in advance which prospects aren't going to pan out before you've invested too much time with them.


social media mistakes7 Social Media Mistakes That Kill ROI - And How to Fix Them

To get the best possible results from your social media accounts, you need to make sure you aren't making one of these 7 mistakes. Find out what they are and how to fix them here.


online reviewsWhy Online Reviews Are Important for Your Business

Today's shoppers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.


increase sales with marketing5 Marketing Campaigns to Make Your Cash Register Ring

Looking for ways to increase sales? Here are five different types of marketing campaigns you can run that will bring in customers and generate new sales.


competitors for your businessYour 3 Sources of Competition (And How to Beat 'Em)

Your competition isn't just the business across town that sells similar items as your business. There are other types of competitors your business faces that aren't quite so obvious. Find out what they are, and how to beat all of them, here.


employee productivity16 Tips for Improving Employee Productivity

Employees are expensive, so when they aren't productive it costs your business money. These 16 tips can help you get them to be more productive and to work harder.


organize home officeWhat Should I Post on Social Media?

Writing posts for your social media accounts - posts that people actually like and share - can seem like a crap shoot. So what should you put on social media? Here are seven ideas.


10 Tips for Organizing Your Home Office

A disorganized office makes you less productive and can contribute to stress. Even if you don't consider yourself a "neat freak," getting organized can really pay off. These 10 tips can help you organize your home office.

7 Tips for Blogging Success

Blogging helps you connect with existing customers and attract new ones, no matter what you're selling. Here are 7 tips to help you create an effective blog that your customers and prospects will love.

6 Ways to Maximize Your Productivity

Working for yourself gives you a freedom you can't get when you're working for someone else. It also means that if you don't work (or spend too much time on non-work tasks), you don't get paid. Here are six ways you can be more productive so your income doesn't suffer.

How to Build a Business by Networking, Online and In-Person

A lot of different things go into building a successful business, but one tactic that will serve you throughout the life of your business is networking. Here's how one entrepreneur has used networking to build his business from the very beginning.

Multiple Streams of Income for Your Business

Having multiple streams of income from your small business can help boost your profits and cushion against losses during slow seasons. Here are several ways you may be able to add multiple streams of income to your business.

How to Handle Employees Who Are Chronically Late or Absent

It can be very frustrating when you have an employee who is frequently late or absent, but employee attendance problems aren't always due to irresponsibility. Here's help for dealing with the situation.

Starting a Business After You've Been Laid Off

Lost your job and considering starting a business instead of looking for a new job? This guide will help you get started.

Good Writing is Good for Your Business

Bad writing makes your business look unprofessional and your employees look uneducated. It also tells customers you don't care enough to bother with good communication. Although the occasional typo is inevitable in this day of email and social media, writing well is important. Here are a few tips to help you improve your business writing.

Drones Will Change the Way You Sell Real Estate

With camera drones becoming affordable, they are being used in more and more industries, and real estate is no exception. Here's how drones will soon improve the way real estate is sold.

How to Write a Customer Contract - and When to Use It

Having a written contract or agreement between you and your customer can help your customers know what to expect when buying from you and, in the event of problems, protect you from unnecessary losses. Here's what you need to know to write the customer contract and advice on when you need to use it.

How to Use Storytelling to Market Your Small Business

If you want to get your prospects’ attention, make an emotional connection and be remembered, harnessing the power of storytelling is your best bet. Learn how to use storytelling to grow your small business.

The 5 Biggest Teamwork Problems

Having employees that work together efficiently as a team helps your business run smoothly. But, teamwork doesn't always happen like it should. Here are five of the biggest teamwork problems and what you can do to fix them.



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