Home > Advertising Opportunities on Business Know-How Small Business, Franchise, and Career Sites

Advertising Opportunities on Business Know-How Small Business, Franchise, and Career Sites

Rate Card

Thank you for your interest in advertising with Business Know-How®.

Minimum Spend for Banner Advertising

Please note: Business Know-How currently has a $1000/ month minimum spend requirement for banner and newsletter advertising.

We accept franchise advertising, but we do not accept business opportunity ads.

Some general information about Business Know-How follows.

Business Know-How consists of several web sites and newsletters with a common goal to provide tips, hints, facts and resources to help home business and small business owners start, run, manage and grow their businesses. Business Know-How is widely known from having been featured on America Online's proprietary service from 1990 until June 2001. In addition, the site's founder, Janet Attard, is a respected small and home business authority and author of several small business books. She is frequently quoted by the press.

Our main site, Businessknowhow.com, is an award-winning site that contains feature articles, blogs, how-to and advice columns and a forum. We also produce  a career site (Careerknowhow.com).

Audience

Our audience for Business Know-How consists of small and home businesses owners and business managers who have full-time jobs and work part-time as consultants, or other businesses. According to various surveys we've run, more than half are over 40 years old, more than half have been in business more than 4 years, and the male/female split is about 50/50. The site also attracts human resources managers, since we sell a line of HR compliance products.

The businesses BusinessKnowHow.com serves run the gamut from web developers and computer consultants to auto detail shops, independent accountants, sole practitioner and small office attorneys, beauty salons, trucking companies, retailers, small manufacturers, internet businesses, and office support (secretarial service) businesses.

What visitors say

Here, from some recent, unsolicited testimonials, is what our visitors have to say about Business Know-How:

Enjoy getting your updates. Well-written articles, very informative, and very supportive to all of us who "swim in the daily soup".

Kyle DeLoach

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Janet:

Your magazine is always guiding me. Next week I am going to have a booth at an Austin, Tx show. So your article on Shows was perfect, just on time for me, like a check list. Susanna Torres

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I am thankful for a site like this and I will positively be visiting it often. Thank you ~ Charm

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I truly look forward to reading your excellent and highly relevant and informative "Business Know How" e-mails.

Keep them coming, I learn so much from them. - Rita E. Acuna

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I’ve got to tell you……of all the many newsletters I receive, some of which I don’t even open and read, I get more out of yours than anyone else’s. - Jeff

Unique Users and Page Views

The statistics for the sites are as follows. It should be noted that there is probably some overlap in usage between the sites.

Site

visitors/month

page views/per month

Business Know How (.com and .net together)

~ 400,000 to 500,000+

500,000-650,000

 

   

 
Newsletters

The main newsletter is Business Know-How, which has ~26,000+ opt-in subscribers.  The list for this newsletter is mailed to twice a week -usually on Tuesday and Thursday.  The newsletter is sent in html format with a text-only version for those who can't read html email.

Types of Advertising Available

Advertising opportunities on Business Know-How include banners on our web site (various standard industry sizes); and text ads in our newsletters.

Sponsorships. These are arranged on a case by case basis. If you are interested in sponsoring our site, please contact us with information about the type of product or service you offer and the type of relationship you are looking for.

Advertising Rates


For information about our advertising rates, please contact sales @ businessknowhow.com or call us at 631-467-8883 during east coast business hours.

 

 

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