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Fiscal Year Selling Secret If you sell to big businesses or government agencies, there's a bit of information you might not think to research, but should know. It's when the fiscal year ends for each of your major clients and prospects. The reason: As the end of the fiscal year nears, the buy/no buy decision may hinge on whether or not the prospect has money left in their budget. Continue reading "Fiscal Year Selling Secret" Posted by Janet Attard on June 29, 2009 at 9:03 AM | Comments (0)Beware of Fraud One of drawbacks of selling on the Internet is the high incidence of credit card fraud. When you accept transactions over the Internet you have no card to swipe, no photo ID to look at and few other clues as to whether the person presenting a credit card number is the owner of that credit card or authorized to use it. Continue reading "Beware of Fraud" Posted by Janet Attard on June 22, 2009 at 8:16 AM | Comments (0)What Should You Sell? Are you thinking about launching a new business? Do you have some new product or service you want to sell? Are you pretty sure the product or service will be a big hit if you can get enough money to get started, or get the time and resources together to add it to your existing offerings? Continue reading "What Should You Sell?" Posted by Janet Attard on June 2, 2009 at 7:26 PM | Comments (0)Marketing a Name Change How can you build a buzz around your brand to grow your business if the brand name isn't easy to remember and doesn't set you apart in any way from your competitors? One solution – and one that takes courage when you've been in business for a number of years – is to change the name of your company. Continue reading "Marketing a Name Change" Posted by Janet Attard on May 19, 2009 at 1:30 PM | Comments (0)What's a Referral Really Worth? Business owners often look on networking as purely a marketing activity. After all, getting out into the community or taking part in industry events helps build name recognition, and contacts that can lead to new business. But there's another side of networking, too. It can be a way to locate resources to help your business grow. Continue reading "What's a Referral Really Worth?" Posted by Janet Attard on May 13, 2009 at 9:01 AM | Comments (2)Business Cards That Get You Remembered What’s on your business card? Will the images and text on your business card really help people remember who you are and what you do once they get back home or back to the office? Continue reading "Business Cards That Get You Remembered" Posted by Janet Attard on May 8, 2009 at 9:23 AM | Comments (0)Advertising Laws You Need to Know Whether you’ve just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Failure to do so could cost you your business and possibly everything else you own. Continue reading "Advertising Laws You Need to Know" Posted by Janet Attard on May 4, 2009 at 9:21 AM | Comments (0)Local Marketing Mistakes You Can't Afford to Make Has the number of new customers, patients, or clients you serve been declining? Is your repeat business starting to slide a bit? Continue reading "Local Marketing Mistakes You Can't Afford to Make" Posted by Janet Attard on April 29, 2009 at 9:31 AM | Comments (1)Local Trade Show Secrets What kind of results will you get if you exhibit at a tradeshow sponsored by a local business organization? The answer, like so many things in business, depends on a number of factors – some you can control, and others you can't. Here are six things you should know about exhibiting at local shows. Continue reading "Local Trade Show Secrets" Posted by Janet Attard on April 22, 2009 at 9:11 AM | Comments (2)More Entries For Your Blog Find out how you can get your blog updated more often and bring fresh content to your readers. Continue reading "More Entries For Your Blog" Posted by Janet Attard on April 15, 2009 at 8:25 AM | Comments (0)Make Reports and Proposals Look Professional Staples and paper clips are fine for holding together documents that you retain in your own office. But when you're trying to impress a business prospect, client or investor with the importance of a printed document you've prepared for them, the lowly staple just doesn't cut it. Continue reading "Make Reports and Proposals Look Professional" Posted by Janet Attard on April 13, 2009 at 8:27 AM | Comments (0)Test Those Landing Pages Are you unhappy with the results you’re getting from your pay per click campaigns? Are people clicking on your ads, and then leaving your site without buying? Continue reading "Test Those Landing Pages" Posted by Janet Attard on April 8, 2009 at 8:46 AM | Comments (0) |
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