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Website Layout Tip What do people see when they reach your website? Chances are, it isn't what you think they're seeing. What they're missing can cause you to lose sales, leads, or advertising revenue. Continue reading "Website Layout Tip" Posted by Janet Attard on January 22, 2012 at 9:16 PM | Comments (0)Branding Your Business How much does it cost to create and promote a brand image for your business? The answer depends partly on who you are and what you sell. Big corporations introducing new products can spend millions of dollars a month. Clever small businesses, however, have learned to create and promote their brands effectively for next to nothing. Here's one of my all-time favorite examples. Continue reading "Branding Your Business " Posted by Janet Attard on July 29, 2011 at 10:49 AM | Comments (0)A Different Twist On Round Robin Introductions Here's a neat way you can make introductions more interesting and fun at networking events. Continue reading "A Different Twist On Round Robin Introductions" Posted by Janet Attard on August 19, 2009 at 10:56 AM | Comments (4)Get to know your local and industry resources The single most important thing you can do before you apply for a business loan is to get to know the local resources available to help you. Here's why. Continue reading "Get to know your local and industry resources" Posted by Janet Attard on August 13, 2009 at 10:50 PM | Comments (2)Save Time with Templates Formatting documents so they look attractive and professional can be time-consuming. You have to choose appropriate typefaces for headlines, the body of the text and other elements and figure out how to position those elements in the location on the page where you want them. Sometimes, though, you can save yourself hours of time by using a template that has been created by someone else. Find out how to locate and edit those templates here. Continue reading "Save Time with Templates" Posted by Janet Attard on August 6, 2009 at 2:45 PM | Comments (1)Get More Mileage from Routine Business Mailings Are you maximizing your marketing opportunities with each item you mail or deliver to your customers? Here's how you can effortlessly increase sales without spending money for a second mailing. Continue reading "Get More Mileage from Routine Business Mailings" Posted by Janet Attard on August 3, 2009 at 9:59 AM | Comments (2)Twitter Offers a Guide for Business Users Do you think Twitter is a purely social networking media – with little use for small businesses? If so, you'd better think again. Businesses (both small and big businesses) have found ways to use the micro blogging service to gain visibility and boost sales. In fact, there are so many business users that Twitter has added a new link on its bottom menu that leads to a guide for using Twitter in business. Continue reading "Twitter Offers a Guide for Business Users" Posted by Janet Attard on July 27, 2009 at 8:45 AM | Comments (2)Fiscal Year Selling Secret If you sell to big businesses or government agencies, there's a bit of information you might not think to research, but should know. It's when the fiscal year ends for each of your major clients and prospects. The reason: As the end of the fiscal year nears, the buy/no buy decision may hinge on whether or not the prospect has money left in their budget. Continue reading "Fiscal Year Selling Secret" Posted by Janet Attard on June 29, 2009 at 9:03 AM | Comments (0)Beware of Fraud One of drawbacks of selling on the Internet is the high incidence of credit card fraud. When you accept transactions over the Internet you have no card to swipe, no photo ID to look at and few other clues as to whether the person presenting a credit card number is the owner of that credit card or authorized to use it. Continue reading "Beware of Fraud" Posted by Janet Attard on June 22, 2009 at 8:16 AM | Comments (1)What Should You Sell? Are you thinking about launching a new business? Do you have some new product or service you want to sell? Are you pretty sure the product or service will be a big hit if you can get enough money to get started, or get the time and resources together to add it to your existing offerings? Continue reading "What Should You Sell?" Posted by Janet Attard on June 2, 2009 at 7:26 PM | Comments (1)Marketing a Name Change How can you build a buzz around your brand to grow your business if the brand name isn't easy to remember and doesn't set you apart in any way from your competitors? One solution – and one that takes courage when you've been in business for a number of years – is to change the name of your company. Continue reading "Marketing a Name Change" Posted by Janet Attard on May 19, 2009 at 1:30 PM | Comments (0)What's a Referral Really Worth? Business owners often look on networking as purely a marketing activity. After all, getting out into the community or taking part in industry events helps build name recognition, and contacts that can lead to new business. But there's another side of networking, too. It can be a way to locate resources to help your business grow. Continue reading "What's a Referral Really Worth?" Posted by Janet Attard on May 13, 2009 at 9:01 AM | Comments (3) |
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