Even in such uncertain times as recession, while so many business owners struggle, those who build their business *by design*, succeed. They experience even higher profits. Lucky? Sure! -- Luck favors prepared people!
A while ago I worked with a very talented painter. His goal was to get more private buyers for his expensive art pieces. I asked who was his ideal client. He said that he didn't care who the buyers were, as long as they could afford to buy his art.
I asked if he liked the idea of selling his paintings to some Mafioso interested only in the opportunity to launder money from selling drugs.
He didn't want that. He started to think and realized that he did care a lot who would be buying his art. He wanted to paint for *real* people, who would hang pictures in their living rooms and truly enjoy his creation. There WAS a specific type of buyer he wanted to attract and that helped him tremendously in marketing.
You too can just sell your services or products to *anyone* (that's the hard way) -- or design your life in such way that you attract people who will be grateful for what you do for them. You see, having those wonderful, loyal clients doesn't happen by accident. It is orchestrated.
Create your Ideal Scenario
Begin with the end in mind. Write in the form of an essay or a letter to a friend from the future how would you like to live your life under ideal circumstances. Define what it is that you really - really - want. Not only in business. In life.
Your Ideal Scenario should be written in present tense. The more detail, the better it is. Be precise. If you can't write it down -- you are not sure what you really want. Not good. How can you set goals if you are not sure what you are after?
Picture yourself and your business one, two, or even three years down the road. If everything will work perfectly, where are you conducting business? Maybe you have many locations, in some busy malls. Or in your new dream home? On the beach? Describe it! Write it down. How does it look?
How does it FEEL?
Can you see the furniture, equipment, windows, walls, shelves, registers, entry area, flowers, pictures, computers, documents? Try to see it all. And keep witing.
Who are your customers?
Now take a look at the people who are buying from you. Who are they? How do they look? And what do they say about your business? What do they think about you? Are they happy? How do they express their gratitude for the opportunity to do business with you? What do they say about you to others? How do you feel about it? Good? Describe the SPECIFIC feeling. In what ways are your customers advocating your business? Saying... WHAT?
Remember - you are building your IDEAL scenario, so dare to dream! In the IDEAL situation, how will your business affect lives of your customers?
Who is working for you?
Who are your empolyees? Why do they work for you? How do they look? What are their plans and how will you help them to accomplish those plans? What do your employees say about you when you are not in the room? How does it make you feel?
Your personal life
What changes have your thriving business caused in the life of your family? In which way has the quality of your life improved?
So, you have more time...
What are you doing with that time?
You have more money?
What are you doing with all this money?
Do you travel more?
Where are you traveling to?
Have you bought a new home?
How does it look?
What do your friends say about you?
How do you feel. Happy?
What exactly makes you feel happy?
Don't forget your values
Write down what are the values you will not compromise in the process of getting there (wherever you came in your ideal scenario). This will create a price limit you are willing and committing yourself to pay for your success.
Most people spend more time planning a vacation trip than designing their perfect life. No wonder that their life is not perfect. Don't be one of them! It is so much easier to accomplish what you want if you can see it in great detail!
Wanda Loskot, international marketing strategist and business coach just launched a new tele-course: "How to Make Your Business THRIVE (not just survive) in Recession". For more info, visit http://makeyourbusinesswork.com/seminar.html