Five Tools to
Increase Holiday Retail Sales
by David Wing
As the holiday gift-buying season
begins, successful retailers are launching festive shopping experiences
for their customers that are fast, easy and unusual.
Ideally, doing business with
these customers shouldn't end when they leave your store with bags of
gifts. Instead, it should be the start of a long relationship.
Remind your customers of their
importance by following up with thank-you postcards, and try these tips to
make the most of the holiday.
1. Kids Shopping Day
This is really perfect for almost any type of store. Choose a day
where parents can drop off their children in your store to do their
shopping. Kids like to feel important, that they have control. Giving them
a day for their holiday shopping can have a dramatic showing on your
bottom line. American Demographics reports that parents given $14.4
billion per year is given to preteens to spend as they wish. Then there is
the other $130 billion worth of spending because these preteens influenced
household buying decisions.
2. Husbands Day
Perfect for a jeweler or ladies apparel store. Lets face it, most men
don't know how to buy anything but lunch, televisions (for the remote),
cars (the more buttons the better), and tools. Set up a day where the
wives come in for a special showing, letting them try items on and put
outfits together. These items go on their wish list, you then have their
husbands come in and buy those items their wives have picked out. This
cuts down on your returns, makes both spouses happy, and those wives will
end up buying when they are in the store picking for their husbands. This
really gives you two good sale days.
3. Give a Gift Holiday Party
This works great for public relations. Charities are very big during
the holiday season, and a good time for you to help those less fortunate.
Set up a preferred customer holiday party, where customers can shop for
themselves, and for a local charity. Gifts for children work best and are
needed during this time a year. You can also set a special day a side for
an in store Santa party, during which these gifts are passed out to the
children.
4. Holiday Party Show Case
There just never seems to be enough time to attend all the holiday
parties. There also doesn't seem to be enough time to shop for those
parties. Set up an evening or weekend holiday show case, where your
customers can see the latest holiday fashions, and get ideas on what to
wear for those big evenings out. Make this a big deal, invite your most
valued customers and have refreshments.
5. Thank you for Shopping Gift
Did you know that you have lost 68% of your customers to your
competition because you made them feel ignored? Now is the time to
remember those customers that helped you pay your bills during the year.
Send out post cards to your customers offering them a gift with purchase.
Make sure you put a deadline on the offer, and that offer is only good for
purchases over a set amount. You can call this "A holiday gift for
you, just because we know you deserve it."
Happy Holidays from all of us at
Retail Advisors
http://www.retailadvisors.net
David Wing,
Business Therapist(tm) |
