Home Business and Small Business Answers
 

The Home Office And Small Business Answer Book
 Solutions To The Most Frequently Asked Questions 
About Starting And Running Your Business  

 
By Janet Attard

The excerpts below are taken from various sections of The Home Office And Small Business Answer Book.

There are a lot of businesses that sound interesting to me. How do I decide which business is the right one?
Look for the business that comes closest to your interests and capabilities and one that fits in with your long and short range financial goals. For each business you think you might want to start, ask yourself the questions below. Write, your answers down on a piece of paper so you can more easily compare the relative benefits and drawbacks of one business over other. 

  • Do I really know much about this business?
  • Do I have all the skills needed to start and run this business?
  • Would I really enjoy doing whatever is necessary to sell this product or service?
  • How much money do I need to make each week?
  • How much money could this business make each week?
  • How long would it take (realistically!) to start generating that much money?
  • How much will it cost to start this business and run it until it starts producing income on a steady basis?
  • Can I afford to put that much into the business?
  • What money will I use to live on until the business starts making money?
  • How fast do you need to generate money?
  • Are there really enough people who want to buy this product or service? (See Chapter 7, Planning Your Personal Roadmap to Success.)
  • Do I know how to find them?
  • How many hours a week can I work now?
  • How many hours a week will it take to do all the work (finding customers, producing or getting the product or service to them, billing them, doing the bookkeeping)?
  • How big could the business grow?
  • How big do I want it to grow?

How can I avoid pyramid schemes and other scams?
There are a number of things you should do to steer clear of pyramid schemes and other scams.

  • Watch out for claims of being able to make thousands of dollars a month within a very short time.

  • Steer clear of any company that pressures you into buying substantial quantities of inventory, either to join the organization or move up its ladder. If they don't buy back the inventory if you can't sell it (or if they go bankrupt) you will be out the amount you paid for the stock. 

  • Avoid any organization that requires an investment to give you the "right" to bring other people into the organization.

  • Watch out for investment or real estate management clubs where the money from the new investors winds up in the pockets of the earliest investors, rather than being put into any actual real estate deals.

  • Consider whether any emphasis is placed on selling a product or service. If the entire emphasis is on recruiting, the operation may be a pyramid scheme disguising itself as an MLM "opportunity."

  • Beware of plans that claim to sell miracle products or promise enormous earnings. Ask the promoter of the plan to substantiate claims with hard evidence.

  • Beware of shills -- "decoy" references paid by a plan's promoter to describe their fictional success in earning money through the plan.

  • Don't pay or sign any contracts in an "opportunity meeting" or any other high-pressure situation. Insist on taking your time to think over a decision to join. Talk it over with your spouse, a knowledgeable friend, an accountant or lawyer. 

  • Do your homework! Check with your local Better Business Bureau and state Attorney General about any plan you're considering -- especially those that seem too good to be true.

I'm thinking about going into business with a friend. Are we both sole proprietors?
According to the Uniform Partnership Act (UPA), which is a body of law that establishes basic guidelines for partnerships,[1] the a partnership is "an association of two or more persons to carry on as co-owners of a business." If you and your friend work together in the business you would be considered partners whether you formally agree to be partners or not. That means you would each be bound by all the rights and responsibilities and liabilities of a formal partnership arrangements, too. Thus it would be advisable to have a formal partnership agreement with your friend.

Why do we need a partnership agreement?
While you and your partner may be the best of friends now, it is very easy for misunderstandings to develop in a partnership, just like it is easy for misunderstanding to develop in any agreement that isn't written down. Several people who were psychologists and good friends learned this lesson the hard way. They agreed to open a jointly run practice. Although they were advised to have a formal partnership agreement, since they were all "experts" in dealing with human relationships, they decided it wouldn't be necessary to have a formal agreement written up. Less than a year later their joint effort ended, leaving them engaged in bitter and expensive legal disputes over ownership of partnership property and responsibility for various debts.  

What should go into a business plan if I'm not looking for a loan or investors?
If you will be investing any significant amount of money or time in you venture, you should create a business plan that at minimum puts the following information down on paper:

What business am I in? 
The answer to this question should dictate the focus for all your operation.  For instance, are you in the business of selling dried floral arrangements or decorative home accessories? Do you have a word processing business, a resume service or a secretarial service? If you offer several different products or services, how do they fit together? What do they have in common? You should be able to summarize the nature of your business in a sentence or two. If you can't do that, your business isn't likely to have the focus it needs for growth and success.

Who are my customers and what do they want to buy?
Even though you aren't looking for a loan or investors, you still need to gather facts about your market so you can make realistic sales forecasts.

How will I sell my products or services?
Many home-based entrepreneurs get so engrossed in developing their ideas that they forget to determine how they are going to sell their products or services and what it will cost them to make those sales. Typical is the person who pulls thousands of dollars out of savings to buy the equipment necessary to run a business, then discovers that newspaper ads cost more than he thought and that he doesn't have enough money left to run ads long enough to have them do any good.  The time to make such discoveries is before you sink thousands of dollars into setting up you operation, not afterwards.

What will all of my expenses be? 
One of the biggest mistakes made by people who start homebased and other very small business is not calculating all of their costs. Production and advertising expenses are only part of the costs you will incur.  Even if you work from home you will still have to buy supplies, (for instance, just printing out or photocopying a single page of text can cost you anywhere from about 2 to 5 cents depending on the cost of ink and the type of paper you are using). You will also pay for business cards, letterhead and envelopes, equipment, repairs, gas if you travel to your customers, professional fees, taxes, insurance, etc.

At what point will I make a profit?
The point of being in business is to make a profit. You need to know the how many sales you need to make at what price to make the kind of profit you want or need from the business. You also need to determine how long it might take you to reach that level of profit so you can determine if you have enough money to live on and support the business until it does become profitable.  

What is non-billable time?
Non-billable time is the time you spend doing work you can't charge your customers for. Typically such work involves writing proposals, making business contacts, answering customer questions,  doing your own filing, typing and bookkeeping,  learning to use new computer programs, etc.

Why do you consider non-billable time an expense?
In a service business, earnings are tied to the number of hours devoted to income-producing work. In some small service businesses one-third or more of the total working hours each week may be spent doing work that can't be billed to any client.. In fact, it's not unusual for the owner of a one-person business to work from early in the morning until late at night without directly producing a cent of income.

Under such circumstances, time is a commodity with a significant value. For instance, assume you work a total of 40 hours a week in your service business and on an average you make about $25 an hour on time spent on client work. If you spend 10 hours a week doing non-billable jobs, you have only 30 hours a week left for paid client work. Thus you are losing $250 a week in sales (the 10 non-billable hours times $25 an hour.)  If you normally charge $50 an hour for your time, those 10 hours of non-billable time will cost you a whopping $500 each week.

How do you factor the cost of non-billable time into your fees?
Calculate what your expenses will be for a month. This figure should include a salary for yourself, plus all expenses including loan payments if any for the business, allowances for equipment upgrades and repairs, etc.  Add in an amount for profit. (Your own salary is not profit. Profit is what the business makes over and above your salary and all other expenses.)

Multiply this figure by 12 to determine what the gross yearly income  of the business should be (what you need to make each year). Then divide the gross yearly income by 48 weeks to determine the amount of money the business will need to make in per week. The reason for using 48 weeks instead of 52 is to allow for vacation time, holidays, sick days, etc. (Even self-employed people get sick, need a vacation, celebrate holidays, etc.!)

Once you determine the amount of money you need to earn per week, divide that amount by your billable hours. For instance if you plan to work 40 hours a week, but will spend 10 of them on your own accounting chores or other nonbillable work, divide the weekly gross income needs by 30 to get the hourly fee you should charge.

For example, if you determine you need to bring in $5,000 per month to cover your salary and other business expenses, here's how you would calculate hourly fees:

$5,000 (monthly income) x 12 (months)  = $60,000.00 (gross yearly income)

$60,000 (gross yearly income) / 48 weeks   $1250.00 (per week)

$1250 (per week) / 30 (hours)          =    $ 41.66 (per hour)  

Do I need to check domain names before I choose a name for my business?
From a practical point of view, yes. Having a web site is becoming as common has having a business card. Even if you don't plan to put your new business on the web immediately, you may want to do so in the future "Before you invest money and time in developing the goodwill in a company name you should check the availability of both your company name and your domain name so you don’t have to make changes after you've begun to use the name.," advises Thomas O'Rourke, a partner in the law firm of Wyatt, Gerber, Meller & O’Rourke. The firm is located in New York City.

I've been doing business under my name for several years and wanted to register it as a domain name, but someone else already took it! What can I do?
The answer goes back to the issue of how well-established your name is, how widely established it is, and how much money you have to fight for the use of your name. If you have only operated locally, and the company using your name as a domain name is located in a different state, and you have a limited budget, from a practical standpoint, there isn't going to be much you can do if they are actually operating the site. If they have registered the domain name, but haven't set it up, contact them and ask that they turn it over to you. But be prepared for a price tag with the name. As the Internet was first becoming popular, many people bought up domain names they thought might be in demand. They now try to sell those back to people who want them.

 On the other hand, if the use of the domain name "would be likely to cause confusion, mistake or deception leading the public to believe that the owner of the domain name is sponsored, endorsed or otherwise approved of by you, you could have a cause of action for trademark infringement," says O'Rourke. "Your chances of success depend on how strong your trademark has become."

How much does it cost to file a law suit to force someone to stop using my trademark as a domain name?
Filing the law suit is only a small part of the total cost, and that alone can cost you $2,000 to $5,000. To actually bring a suit to court can easily cost $20,000 or more.

I'm planning on quitting my job to start my own business. Can I convert my company health insurance policy to a personal one?
If your present employer has 20 or more employees and you become ineligible for insurance under the company group plan due to a "qualifying event," you may be entitled to continue the plan for up to 18 months under the Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA).If termination of employment is due to disability, the continuation period is extended to 29 months.). You will have to pay the premiums out of your own pocket, however. At the end of the continuation period you would have the option of converting it to an individual policy under the health care policy's regular conversion options.

Does the cobra law apply to all companies that have twenty or more employees?

No. Some government, church and self-insured plans are exempt from the COBRA law, so be sure to check before assuming you can continue coverage.

What are "qualifying events?"
The following five events are considered qualifying events under COBRA:

1) You cease to be an employee for any reason other than gross   misconduct.

2) You change from full-time to part-time employment and no longer qualify for the company's healthcare plan due to the reduction in hours you work.

3) You are the spouse of the insured and lose coverage due to divorce, legal separation or the death of the insured.

4) You are a child who ceases to be eligible for group plan benefits.

5) You become entitled to Medicare benefits.

About the author
Janet Attard is the founder of the award-winning  Business Know-How small business web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets.  Follow Janet on Twitter at http://www.twitter.com/JanetAttard.

 

Click to order the Home Office and Small Business Answer Book today
Second Edition Copyright 2000, Janet Attard 
Reprinted with permission,
All rights reserved  

 

Out of Print

 

Contents
Here are some of the important topics covered in the Home Office and Small Business Answer Book:
  • Can you really make money in a home business?
  • What kind of business you should start
  • Using the telephone to make money
  • Franchises and business opportunities - are they any good?
  • Internet and mail order busineses
  • Creating your own business opportunities
  •  Business planning
  • Pricing
  • Finding funding
  • Making the business legal
  • Form of business
  • Equipment and supplies
  • Finding customers
  • Getting publicity
  • How to advertise
  • Direct mail
  • Getting paid
  • Accepting charge cards
  • Avoiding law suits
  • Protecting your ideas and creations
  • Health insurance
  • Liability insurance
  • Taxes
  • Time management
  • Growing your business

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"This is a comprehensive bible for first-time entrepreneurs. It's a must read for anyone contemplating starting their own business. Having a dream and a unique concept is critical, but Janet Attard helps make it a reality. This book will help you succeed.
 --Lillian Vernon, Founder and CEO, Lillian Vernon Corporation


"I just wish I'd had this book when I started my first home office business. It's full of practical information and good advice; simple, easy to follow and concrete."
--Tim Berry, President, Palo Alto Software


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