Marketing on the Internet - Keys to Growing Your Business Online
Sales funnels are large at the top and narrow at the bottom, right? Not anymore, according to the author of Digital Selling. Here's how a sales funnel works in today's digital age.
For your business to be successful, your online presence needs to be strong and healthy. Even if you aren't an expert, you can use these 8 tips to build your online presence.
Wondering how to get lost customers to come back to your website? Retargeting is the solution, and using it on Facebook is especially effective. Here's a step-by-step guide for how to set up a Facebook retargeting campaign.
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Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.
You know you need to email to your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.
Creating content to attract customers is expensive and time consuming - but it works. Here are five different ways you can repurpose and reuse content to get the biggest bang for your buck.
Hashtags can help more people find your content on social media. Learn when to use hashtags and how to know which ones are most likely to give your posts a boost.
Online shoppers can't look at your product in person, so they depend on your product descriptions to help them decide if they want to make a purchase. This advice will help you write product descriptions that inform customers of your product's benefits and persuade them to buy.
Retargeting is a way to remind prospects about your products after they leave your site. Here's how and why it works for small businesses.
To get the best possible results from your social media accounts, you need to make sure you aren't making one of these 7 mistakes. Find out what they are and how to fix them here.
Today's shoppers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.
Writing posts for your social media accounts - posts that people actually like and share - can seem like a crap shoot. So what should you put on social media? Here are seven ideas.
Blogging helps you connect with existing customers and attract new ones, no matter what you're selling. Here are 7 tips to help you create an effective blog that your customers and prospects will love.
Need a way to talk to members of your team, customers or potential customers via video? See what Google Hangouts can do for your business - for free!
Twitter can be a very effective tool for increasing your business's brand awareness. Find out how to get the attention of followers and start seeing real results.
Getting people to see and share your Facebook posts - without shelling out ad money to Facebook - is no easy feat. Here's a 10-point guide to improving the reach and engagement of your Facebook posts (without paying).
You could have a presence on every social media site out there if you had unlimited time - but you don't. Here's how you can figure out which social media platforms are the best for your business.
What is inbound marketing? How can it help a small business like yours? Simply put, inbound marketing is a tactic that focuses on making customers identify themselves to you. Here's how to use it in your business.
Facebook Lead Ads are ads designed to help marketers capture customer information by automatically filling in the Facebook user's contact info when they click on an ad with an opt-in offer. Here are the pros and cons of this Facebook ad type.
Want to use Google Hangouts in your business? Use this guide to getting the technology configured on your computer and creating your first Hangout.
What's hot in social media now? Where should you be focusing your social media efforts? How can you use social media to market your business in 2016? Here are the top social media trends you should pay attention to.
LinkedIn is different from other social networks, and you can't use the same techniques there that you do elsewhere. Here are 15 things you want to avoid doing on LinkedIn.
Want to promote your business with YouTube videos? Your customers are already watching YouTube, and they're probably already looking for you there. Here are six ways you can use YouTube for small business marketing.
How do you use Facebook paid advertising to market your business? Use this guide for understanding the many options Facebook has for helping you increase your visibility and attract customers.
Are you satisfied with the amount of traffic you're getting to your website? What about the number of sales or leads? If your website is not helping you bring in business on a regular basis, you could be making one or more of these seven surprisingly common website mistakes.
Moving to a new web host seems scarier than it really is. Here's everything you need to know about transferring your website to a new hosting company.
What are people saying about your business online? What should you do if you find out someone has posted negative comments or a bad review? Use these 6 tips for managing your online reputation.
Where should you sell your products online? Will they do better if you sell them on your own website, or should you sell them somewhere else, like Amazon, Etsy or Ebay? Here's what you need to know about selling through third party marketplaces versus a website.
Social media can quickly become a time suck that takes away from valuable business activities. Here are a few tips for managing the amount of time you spend working your social media sites while still maintaining a social presence for your customers.
Can customers find you when they are looking for what your business sells? These 8 publicity and promotional ideas for small and home businesses can help keep your name at the top of the list when customers go looking for you.
Social media takes up a lot of time. How do you know if that time is well spent or if you should be focusing your efforts somewhere else or at least outsourcing it? Here's how you can figure out your social media return on investment.
Periscope is the newest social media platform to become popular. What is it and what good is it to your business? Find out here.
Cyber criminals wouldn't bother with trying to hack your little business, right? Wrong - and if you do become the victim of a cyber attack, so will your customers. Here's why you should be concerned about cyber security no matter how small your business is.
Content marketing is the one weapon in your marketing arsenal that can help customers find your business to begin with, and establish the value of your product or service at the same time. Here's how you can put content marketing to work for your business.
You need content to get found on the web. But how do you get content if you don't have the resources to create it? Content curation is touted as a way to solve the problem, but the concept is often poorly understood. Here's what curating content is all about.
Content marketing is important whether you sell products online, advertise your brick and mortar store on the Internet, or make money from advertisers who pay to be on your website. Don't sabotage profits by making these content marketing mistakes.
Trying to build your Twitter following? Use these five tips to get more followers and become a Twitter influencer.
What should you put in your Twitter profile to make the best impression and get more followers? These 10 tips can help you make the most of those 160 characters.
Email marketing is an inexpensive yet highly effective way to reach customers. Get the most from it by using these eight tips.
If you're sending promotions to people who aren't interested in your offers, you're wasting your efforts and making yourself look like a spammer. Here's how and why you should get permission from your subscribers.
To keep your website fresh and visitors coming back, you need a constant stream of new content. But coming up with more things to write about isn't easy. Here are 10 tips that can help you generate new content ideas on an ongoing basis.
Using content marketing to attract visitors to your website? Be sure you don't buy into any of these 16 myths.
Confused about how to best use email to reach your customers? Get the most out of email marketing for your business with this back-to-basics guide.
Facebook is making it even harder for you to reach your page's fans without paying to advertise. Before you open up your wallet, make sure you're doing all you can to get your Facebook page's content seen.
You spend a lot on marketing your business online. Don't let that money and effort go to waste by making these 5 common internet marketing mistakes.
If you really want to get the most out of Twitter, your feed needs to be engaging and interesting. Here are five things you can do to market your business on Twitter more effectively.
You can use data from different areas of your business to see what's working and what's not. Here are three key areas you'll want to study and tips for putting your newfound information to use.
Blogging is a high-leverage marketing activity that few business owners are taking full advantage of. Learn how to do business blogging the right way.
You might not be used to thinking of social media as a way to attract customers during the holidays, but it can be an effective means to keep your business front of mind. Here are seven ways you can put social media to work for you this holiday shopping season.
If you aren't using videos to advertise your business, you're missing out. Most people spend a significant portion of their internet time watching videos. Learn how videos can be an affordable and effective way to market your business.
Pinterest has become a proven and reliable social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.
Small local businesses can bring in more business by working with each other. Here's how the Alignable social network makes it easier and less time consuming for local businesses both to work together and to manage their social media outreach.
Looking for images for your website or blog but don't want to spend money on stock photos? Before you fill your site with pictures from Google images, find out why that can get you sued and where you can legitimately get images for your site.
Don't know what to put in your newsletter? Wondering what will get your subscribers to open and read it? These ideas can help you write a newsletter that your customers will look forward to receiving.
If you want to get very far on Facebook, the first thing you need is a lot of followers. How do you do that? Use this back-to-basics guide for building your Facebook fan base.
Social media might be effective, but it can be very time consuming. So how do you find time to keep your social media accounts active and engaging while still running a business? These suggestions can help.
Online marketing is constantly changing. Policies change, services evolve, and before you know it the digital marketing method you used the most is no longer allowed. Find out about these five recent changes to online marketing.
Even if you've been successfully marketing a business for years, internet marketing is a whole different ballgame. Here are some reasons why you might need to hire an online marketing expert.
No matter what kind of business you have, you will benefit if people can find your business on Google. Google is typically the first place people search when looking for whatever it is you sell. Here are five things you can do to improve your search visibility on Google.
Once upon a time, Facebook encouraged page owners to create "like gates" to encourage their site visitors to like their Facebook page. But Facebook has changed its tune recently. Find out just what like gates are and why Facebook no longer wants you to use them.
Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, it's also less expensive. Here's how you can successfully use email marketing to reach prospects and customers.
Fans, followers and friends are all important for keeping social media buzzing about your business. But your real heroes are your superfans - customers who love your business so much that they can't say enough good things about you. Here's how to recognize and cultivate your social media superfans.
Is your website fast enough to keep your visitors from clicking away? These days, customers expect your website to be quick and responsive, and if it's too slow they'll become frustrated and leave. These tips can help you make your site load faster so you don't miss out on sales.
If you run a brick and mortar business, there are probably online listings for you even if you didn't set them up yourself. Find out why it's so important for you to claim those listings, how you can find them, and how you go about claiming them.
Creating fresh content to market your business is a lot of work. Here are five ways you can repurpose your existing content to give it new life and extend its reach.
If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using.
How can your business get found in local search? Do you show up near the top of search results? These 11 tips can help you be sure your local business can get found online.
New customers are great, but what's even better is repeat customers. They become your business's cheerleaders that drive new customers your way and buy from you again and again. Here are five things you can do to create loyal customers.
Do your employees know what's acceptable for them to post online when they are representing your company? Having a social media policy in place can prevent blunders that make your business look bad. Here's advice on how to create a social media policy.
Staying in touch with customers is so much easier than it used to be. If you aren't meeting your customers where they are online, you're missing the boat. Here are four ways you can use the internet to communicate with your customers.
A good email subject line is the key to getting your prospect's attention. The more subscribers that open your emails, the more exposure you'll get. Here are four things that you should keep in mind when creating email subject lines.
Looking for more subscribers on your email list? Followers and fans on social media are ripe for the picking, if they know your list exists. Here's how you can use social media to reach more subscribers.
When it comes to your business, you need to be very selective about what you share in social media. Your business page should help you engage with your customers, so you want to be extra careful not to offend them. Here are 12 status updates you should never post.
Designing a website for your business? If you aren't a professional web designer, there are several common website mistakes you could be making.
No one likes to find negative reviews about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. Use these tips to handle negative comments and reviews the best way possible.
Email has become one of the most-used ways of communicating in business, but not everyone knows how to use it correctly. Here are 12 e-mail guidelines that will improve your communications.
How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.
Gone are the days of all your fans seeing everything you post on your Facebook page. Now, Facebook expects you to pay if you want more than a few people to see what you post. Here's how to determine whether it's worth paying for that visibility.
Want to know what your customers really want and make your marketing more relevant to them? Here are ten ways that polls and surveys can help you reach customers more effectively.
How you use punctuation, when you post, how long your message is, and who your audience is all have an impact on its effectiveness. Here are guidelines to punctuating your social media marketing, as well as four best practices to help you make the biggest impact.
Instagram is a popular photo sharing service you might have seen your teenager using. Companies are using Instagram successfully, too. Here's how you can use Instagram to market your business and engage your customers.
Pinterest is still a little confusing for some business people. Here are six tips that will help you use Pinterest to promote your business and connect with customers.
Email marketing is an effective and inexpensive way to keep in touch with your customers. Be sure you aren't making one of these common mistakes.
Wondering why more people don't see your business's Facebook posts? Facebook only displays what you post to a small percentage of your page's fans. Here's how you can increase the number of people that see your content in their news feeds.
How do customers find your business when they're looking for the kind of product or service you sell? More often than not, they look to online search engines. Here's how you can be sure your business shows up in their search results.
You know the subject line on the emails you send out is important, but equally important is the “from” or “sender” line. The from line is the very first field most email software displays, and the first thing your readers are likely to see. Here are three tips to help you stand out in your subscribers' inboxes.
Managing your social media pages can quickly take up a significant portion of your day. Think you've got it under control? Here's how to know if you're spending too much time on social media.
No matter what you're marketing, videos can help you get your message across better. Here are four tips for making videos that your customers will love.
Promoting your business with Facebook isn't as easy as creating a page and posting your sales. If you want to use Facebook to the fullest, be sure you aren't making one of these five common mistakes.
Writing a subject line for your email campaign is hard enough, but what if much of your audience reads your emails on a mobile device? Use these tips to create mobile-friendly subject lines that will get your subscribers to open your emails.
Getting the attention of influencers on Twitter can help your own Twitter profile gain recognition and followers. Here are 3 (and a half) tips for getting noticed by Twitter's influencers.
Wondering what kind of picture should you use for your Facebook cover photo? Here are eight ideas that will help your business stand out on Facebook.
Content theft is a very real threat for online businesses and one that can be tricky to identify and prevent. Despite the sophistication of our search engines and their countless algorithms to find and punish content thieves, in an expanding world with billions of websites, it’s becoming even easier to lift copy, images and other content.
Do you need to be using mobile marketing? More and more consumers are using mobile devices to connect with the places they do business. Here are four common misconceptions about mobile marketing that could cause you to lose valuable customers.
Are your online customers abandoning their online shopping cart before they complete their purchase? If so, you're not alone. Here are several things you can do to reduce lost sales.
You are probably already doing SEO for your web site, but what about social SEO? And for that matter, just what is social SEO? Get the answers to those questions plus some easy to use social SEO tips here.
When someone unsubscribes from your email list, it's hard not to take it personally. Opt-outs are inevitable, though, and the more you learn from them the fewer subscribers you're likely to lose in the future.
Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today's rules of guest posting here.
Want to give your online marketing a boost? Try combining your social media marketing with your email marketing. Here's how to do it.
Is advertising on Google and other PPC networks too expensive for your small business? The answer depends on a number of factors. Here are facts to consider before making up your mind about the feasibility of using pay-per-click ads online.
Looking for ways to make money with your blog or website? Here are 14 ideas that will help you monetize your content.
There are many social media outlets for promoting a business - so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.
The welcome message you send to subscribers after they sign up for your mailing list is the first email they receive from you. Is it making the right first impression?
Not getting much response to your Facebook posts? Here are 7 reasons your Facebook followers might not want to interact with you, and what you can do about it.
Trust is everything when you're doing business on the web. Here are six trust-boosting tips that will increase your web site conversion rate.
Pinterest is the latest social site attracting attention. It won't be appropriate for every business out there, but it could be just right for yours. Here are five ways you can use Pinterest to market your business.
When you pay a contractor to create a web site, logo, or other work, you may not own the copyright! Here's need to know infornation about copyright ownership.
If you think social media is just for sales, think again. Your customer service department needs to be active in social media, too. Social media puts your reputation online.
There are numerous ways to use videos to market your product or service, and not all of them are expensive or time consuming. Here are the top eight ways for small businesses to use video marketing.
The first step to controlling your online business reputation is to be able to monitor what is being said about you, by whom and how often. Here are three ways to take the online temperature about your company.
How do you come across when you talk with customers through your website or Facebook page? Here are five social media tips to help small business owners humanize their company’s virtual image.
Using video on your web site can help sell your products or services. But did you know that sometimes the very videos meant to boost sales could actually be costing you sales? Here are several video marketing mistakes you need to avoid.
The best businesses are those that fill an existing need. And that's exactly what ViewBix, a video tool that adds interactivity to videos does. Here's how it improves small business videos.
Driving hoards of visitors to your web site is as simple as getting your articles published on other people's web sites, right? Well, not always. Here's what you need to know to make article marketing work for your company.
Once someone has arrived at your website, what are you doing to get them to stay and become your customer? Here are five changes you can make to your website that will help you turn more visitors into buyers.
Can customers find you when they are looking for what your business sells? These publicity and promotional ideas for small businesses and home businesses can help keep your name at the top of the list when customers go looking for you.
Looking for ways to promote your website on a budget? How about for free? These five website advertising methods will cost you nothing more than a little time.
Updating your web site or planning a new one? Having an attractive, sales generating site while staying under budget is probably at the top of your mind. Here is a 26-point checklist you should use before hiring a web designer.
Social media outlets are more than just additional ways for a company to communicate with the world. They can have a dramatic impact on your overall web presence. Here are three of the main ways you can use social media to your advantage.
There are hundreds of reports you can get from web analytic systems and if you know what you’re doing they can really help you. But only five of them measure things you can control. Find out what they are and why they're important.
Where can you find legally free music for your YouTube video or podcast? Not just royalty-free, but really free? Learn about the different kinds of Creative Commons licenses and where you can find music that's free and legal for you to use in your videos and podcasts.
Social networking through sites like Facebook and Twitter is changing the way customers and businesses interact. And the way you conduct yourself through your social media accounts is a direct reflection on your business. Here are 12 rules of social media etiquette that you should never break.
How can you get prospective customers to stay at your site instead of clicking away? A lot will depend on the set up and how easy it is for customers to find what they are looking for. Take a look at this web site usability checklist and make sure you're doing all you can to keep customers where you want them -- at your site instead of the competition's.
It seems like every company has a blog nowadays. But the truth is, only 12 percent of Fortune 500 companies have an external blog, and even fewer smaller businesses have one. If you're thinking of starting a blog for your business, here are the pros and cons you'll want to consider.
If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this.
Twitter has its own rules of the road. Before you jump in, or even if you already have, read this article from Joel Comm, author of Twitter Power.
How can you find and work with a web developer who will get your site built quickly, professionally and at a reasonable cost? Here are 14 suggestions.
Have you been hearing all of the buzz about social networking? Feeling confused? It isn’t as complicated or time consuming as it may seem. Plus, it’s good for your business to get involved.
Is your site attracting lots of targeted visitors? Is it bringing in new business and new contacts daily? If it's not, you might have fallen victim to one of these six mistakes of internet marketing.
The answer is "Yes!" Even if you don't slander anyone in your blog or steal anyone else's work, what's on your website - or maybe what's NOT on it could get you sued. Here are the top 10 legal faux pas you should avoid.
What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike. But before you and your business jump on the blogging bandwagon, consider these seven guidelines for business blog success.
Short-term and long-term marketing are both necessary to produce sales. Though it may seem that short-term marketing efforts are bringing in all the sales, it's really the result of both marketing types combined. Here are some examples of short- and long-term marketing that you can use in your online business.
Just putting a site on the web doesn't mean anyone will find it. And worse, it could be driving people away if it isn't designed well. Here are some success secrets we've uncovered.
These days, folks who claim to know how to design a web site are pretty easy to come by. In fact, you probably know someone whose teenager can do it for you cheap. But before you hire your neighbor's kid to do the job, ask yourself these marketing questions.
The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. In part one of this series, learn how to use page view stats to improve your web site results.
Search engine marketing has proven to be an extremely successful and effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns. If you're an etailer, here are some of the most common mistakes to avoid.
In the third and final part of this article series, find out how the source of your site's traffic affects conversion, and learn about specific search engine queries, PPC (pay per click) issues and other general topics. Read more >>
The first page your visitors see when visiting your site from an email you've sent them determines whether they stick around and buy or get bored or frustrated and leave. Use these seven tips to create a landing page that will entice them to stay.
If you are considering Flash for your web site production, there are reasons why you would and would not want to tap into this great technology. Here are some questions to answer before diving in.
Advertising your site via pay per click search engines can be both effective and affordable, but only if you avoid these not-so-obvious pitfalls.
Are you getting too much spam? We all are, but if you're a webmaster the word spam takes on a whole new meaning. These steps will help your inbox stay a little less cluttered.
Driving hoards of visitors to your web site is as simple as getting your articles published on other web sites, right? Well, not always. Find out why, and what you can do about it.
What is email marketing, why should you use it and how do you get it opened? Get answers to those and many other questions in this interview with email marketing expert Gail Goodman.
Just putting a site on the web doesn't mean anyone will find it. And worse, it could be driving people away if it isn't designed well. Here are success secrets we've uncovered.
Web design mistakes can have a tremendous negative impact on business growth. At best, they upset your prospects. Worse, though, is you lose them forever. Here are 12 common web design mistakes you must avoid to please your visitors and grow your business.
Promoting your website is best done by sharing promotion with other sites. For small sites, it's an easy process, but If there is significant value involved, get the details down in contract form.
You can save time and get your press release into many more hands by sending it via email. But watch out for these fatal mistakes before you hit the send button!
Still trying to figure out how to make social media part of your marketing mix? This article explains how you can use social media to manage your brand and grow your business.
Getting the word out about your business can easily be a full-time job. Here's how you can build a solid online presence via social media without spending every waking moment at your computer - and without spending a lot of money.
Find and work with a web developer to build your site quickly, professionally and at a reasonable cost.
What do you need besides a computer and an Internet connection to start an Internet business?
Is your web form asking for too much information, and running off prospects in the process?
Cut through the hype to determine if social media can help your business grow.
Used properly, Twitter can help you connect with your customers and build your business.
If you have a web site, you can put it to work doing marketing and follow-up for you.
Learn how you can make pay-per-click advertising pay off for your small business.
A customer usage model is an important tool to find out how your customers find and use your business.
Once you have a solid ecommerce process like Paypal or a shopping cart, use these tips to monetize your Web site.
How you can respond positively to online complaints and criticism of your business.
Adding video marketing to your marketing strategies can be fun and easy. Here are some tips to help.
Common writing mistakes can make it difficult to communicate what you know about your company in a meaningful and direct way.
Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in your RSS feed.
How you can use your expertise to make money online.
Have a simple save or win-back protocol in place to help you salvage customers when the time comes.
Learn how to make a good podcast to show off what you know about your industry and build credibility.
Creating a quality instructional video is a simple, effective way to generate traffic and increase brand awareness.
Seven simple and inexpensive things you can do to reduce your refund rate.
Web analytics can help isolate where the leaks are in your order process.
Five social media mistakes to avoid when your business starts using Facebook or Twitter.
We actually do more business with companies we become a fan of on Facebook or follow on Twitter.
Find out why some videos go viral and get tips on how to create a viral video for your own business.
Advice on when and how to respond to negative comments on a corporate blog or social Web site.
A great up-sell strategy can increase each sale made by 20 percent or more.
Startup story of a successful online retail store built with no experience in that industry.
How to have the copied material removed when parts of your Web site have been maliciously stolen.
If your bounce rates are high, creative design, clever copy and enticing call to action are meaningless.
Key considerations for setting up a mobile version of your company web site.
The way people use the internet has changed; they even use it when looking for local businesses.
Five tips to help you effectively use social networking for your business.
How to generate loyalty and engage your customers through digital marketing from The On-Demand Brand.
Online business success is possible, and if you learn these three secrets, it'll come to you sooner.
To make your blog as effective as possible, be sure to include these essential elements.
Here are some tips to write product descriptions that increase sales and decrease returns.
Make the most out of your free Google Maps listing.
Make the most of your business's Facebook page by connecting with customers and others in your industry.
The 7 Secrets of Internet Marketing
What you need to know for your Internet marketing to be successful.
4 Ways to Communicate Better with Your Online Customers
How you communicate with your online customers will make or break your company.
7 Simple Ways to Boost Your Holiday Sales
How to ensure that your e-commerce store receives its share of the Christmas shopping extravaganza pie?