To get started you just have to go to the website, sign up and follow the directions to create a profile. Because LinkedIn is mainly for business it is professional and the profile area is quite structured which makes it easy to follow.
Facebook is another story. Although it does have a structured profile area, there are loads of additional features you can add to your page. When you join for business reasons be careful not to make your page too busy or too personal. You can be yourself and share your interests, just don’t reveal anything you wouldn’t feel comfortable sharing with a group at an in-person networking meeting.
When your profiles are finished you can start asking people to connect. The process is different for LinkedIn and Facebook but both are pretty straightforward. LinkedIn has a ‘Help/FAQ’ section on the website and Facebook has a ‘Help’ area as well (bottom right hand corner of the page).
You will learn more as you go, so just go ahead and get started. And as you meet new people you can ask them to join you on your networks. Networking, off-line or on-line, is about building relationships over time. So give first when possible, be yourself, and have fun with it.
The benefits of social networking for business owners are clear. You will be able to meet new people, build relationships with your network, improve visibility for your company, and discover new opportunities for more business. But that’s not all, it’s fun too. So why not get started and join the world of social networking today.