How are your emails faring? Do they look dynamic and eye catching? Or are you still writing plain text emails that are begging to be deleted the moment they arrive in someone’s inbox?
There is no doubt that HTML emails are more attractive, more eye catching and more visual than text based ones. Just imagine how much more professional your business would look if you can direct people to your Web site via a well designed HTML email. The fact that many big Internet based companies use them points to how popular and well received they are.
So you need to consider how to design your HTML emails so they receive the best possible response. Some rules regarding email communications will apply to any kind of email format, so you should bear these in mind first and start planning accordingly.
For example, plan the layout and content of your email before you start constructing it. What is the purpose of sending the email, and how are you going to get that purpose across? You may find it helpful to sketch out some ideas on paper before doing anything else.
The most important thing to remember is that not everyone will be able to see your images. Some email programs are set up to block images, so you need to find a balance between images and text to appeal to those who won’t see any images at all.
Create a Strong Call to Action
The most important part of this is your call to action. If the focus of your email is to get people to visit your Web site, you will want that call to action to be visible to everyone. If it is embedded in an image, it could be lost.