Up-selling is one of the best ways that you can make a little extra money
with each sale online. When a company uses a great up-sell strategy, they
can increase each sale made by 20 percent or more. When you have a company Web
site, it’s easy to have your web programmer add in a few up-sell strategies to
your site that will help to not only increase your sales, but will also help
your customers find other products that they might need or enjoy. Here are five
up-sell strategies that will get you on the road to success.
Add complimentary products on the order confirmation
page. You can easily have your Web programmer add a
section to the order confirmation page which suggests products
based on what the customer is buying. For instance, if your
customer is purchasing a toy for his child, your Web site can be
programmed to suggest to him that he also buy the batteries
needed for the toy, as well as a complimentary toy that is part
of the series.
Give them a chance to purchase a warranty.
If your customer is at the check out section of your Web site,
you can include a screen which offers them a chance to purchase
a warranty for the product before they check out. This is a
great up-sell strategy that will not only help you, but the
customer as well.
Offer a small discount if they will add something to
their order. For instance, if the customer’s order
totals to $23.22, offer them a 10 to 20 percent discount on
orders which are above $25.00. This will encourage your customer
to add another product to the order so that they can take
advantage of your discount.
Offer a bundle of items at checkout for a lower
price. If the customer is purchasing a toy for a child,
at check out, you can offer the entire series of toys at a
discounted rate, but only if they purchase the bundle
immediately. This is a good way to entice customers to think
about the discount they will receive and want to go ahead and
make the purchase at the check out.
Offer a chance to purchase the upgraded version of
the product. If your customer is purchasing a 20 inch
TV, give them a chance to upgrade it to a 25 inch TV at the
check out for only “X” dollars more. You may be surprised at the
overwhelming response you get from people who were only looking
for an excuse to get the TV they really wanted.
By implementing
up-sell strategies such as these, you can increase the
profits for your company and help your customers to purchase things that
they will enjoy. It should be easy to have your Web programmer add at least one
of these strategies to your company Web site and you will be able to see the
results of the change immediately.
Be sure to build in a way to track which items are being sold as up-sells so
that you can calculate which up-sell strategy is working best for your company.
After a time, you will be able to employ a custom up-sell strategy that is
proven to work for you.
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